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Naming and Positioning

Dian Noeh Abubakar

 

!nitiator Voice o" #tartu$s

%diannoeh

dian'noeh%kennedy(oice)beriner'com

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Dian is Founder of Kennedy, Voice & Berliner and the CEO as well as:

- Communication Director, Myanmar Tourism Federation, International Market

- Initiator Voice of Startups, or Public Relations service for Startups category

- Indonesia Chamber of Commerce, as Deputy Head of Permanent Committee forFree Trade Agreement [FTA] / Wakil Ketua Komite Tetap FTA

- Asosiasi Pengusaha Indonesia as Head of Marketing and Public Relations Sector

- Indonesia PR Association / Badan Pengurus Pusat Perhumas 2012 – 2014

-

Dian Noeh AbubakarFounder & Chief Executive Officer of Kennedy, Voice & Berliner PR firm

 

- Mentor at Jakarta Founder Institute of Founder Institute, Silicon Valley

Her past posts:

- Intern at SBS Radio Melbourne Australia

- Ogilvy Public Relations [twice, in1998 – 2002 and 2007 - 2009]

- Public Relations for Cartier and Richemont Group Brands [Time International] in2002 - 2003

- In-house role at UBS AG, Indonesia, in 2005 – 2007

- Weber Shandwick Indonesia [IPG], hired in 2009 as Vice President, promoted asSenior Vice President in 2011

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Dian's portfolio include developing and restructuring business organizations,

angel investing in offline and online businesses. Strive to develop ecosystem for

startups business.

Excited by awards and projects including:

- Global Entrepreneurship Program Indonesia [GEPI] and ASEAN RegionalEntrepreneur Summit in 2011 that had Hillary Clinton's visit in 2011

- Mobiliari Global Luxury Industry Conference 2013

- Finalist of Australia Alumni Awards 2011, under category of Media andJournalism

- Suami SIAGA campaign by PRAwards Hong Kong [1999] / Ogilvy PR

- Agency of the Year Award in two consecutive years [2009 & 2010] by MixMagazine [Ogilvy PR]

- IPRA Golden World Award for Technology 2011 for Microsoft: The Journey toCloud [Weber Shandwick]

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Does a name reay matter*

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+

-o. do .e buid our brand*

/o me,beyond creating business mode and re(enue,

a 0ob o" a Founder is to buid brand

o" his 1 her com$any'

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+2

Buid your brand

.ith cear $ositioning,in $arae .ith the business gro.th'

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+89hat makes a good name*

!t starts .ith strong mindset' 

:y business has different offerings,! am a distinguished Founder'

Name that is ree(ant to business*

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+>

Our i"e story is $arty buit

  '

Don?t be bothered .ith com$etition,

"ocus on story o" coaboration and $artners thatsu$$ort us'

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+@

<ro. your team,and your business gro.s too'

/rust them to te the .ord

about your business'

Bring them into your business 0ourney'

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O$$ortunity "or startu$s

Onine con(ersation 1

discussion, mainy t.itter, is

sometimes used b ournaists

The Jakarta Globe, 23 September 2010.

 

as source o" in"ormation'

#ometimes, uotes'

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/hank you

Dian Noeh Abubakar

dian'noeh%kennedy(oice)beriner'com