jim earley and earleygraphics design conference brochure

Design and CultureC O N F E R E N C EVisionaries: Advocates for Society

San Diego, California, USA Oct 10, 2015, 8 am — 4 pm www.DCCConference.com

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Design and Culture Change. Visionaries: Advocates for Society

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Conference Design ProjectConference Title: Design and Culture ChangeVisionaries: Advocates for Society

INDEX � Scope of Project .................................. 4

� Conference Topics ............................... 5

� Guest Speakers .................................... 6

� Hotel .................................................... 8

� Funding & Promotion ........................ 11

� Visual Marketing ................................ 12

� Thank You and Sources ...................... 28

Date: Saturday 10 Oct 2015, 8 am - 4 pm (One Day Only)Conference Location:

Marriott Marquis San Diego Marina333 W Harbor Dr. San Diego, CA 92101-7700 800.228.9290 (Toll-Free) - 619.234.1500

• Posters ...........................12• Registration Form ..........14• Conference Schedule .....16• Website .........................18• Letterhead, CD & Pen ....20• Brochure ........................22• Online Banner ................24• Billboard ........................26

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Scope of Project

Design, Culture Change and Circular Economies.

This conference will explore the critical relationship between today’s culture and designing for the future.

Presentations by five of the most influential designers of our age will enlighten, inform and educate you on

these important design changes and challenges.

What is a Design Visionary? Where does one fit on the design hierarchy? Is it below Design Genius and

above Design Thinker? The vast amount of information available to consumers is changing the way we

choose products. Designers today need to stay current in these cultural trends.

Designers use analytical methodologies, which help reveal their individual dynamics, enabling them to

better understand and celebrate cultural change.

Designers are visual advocates for society. “We should use our influence, knowledge and experience

to produce credible and responsible forms of communication. We should not perpetuate historical

inaccuracies of different cultures but instead present work without harmful stereotypes of

misappropriation of a culture for profit” (Sarah Flaherty, Design Ignites Change.org).

Conference Topics

Some of the topics presented include:

• The past is the future. Consumers want to know about the producer of the

goods they buy. Tomorrow will show a better connection between producer

and consumer. Designers will help us have a more personal experience with

the products we buy versus design for the masses.

• Discover how “Design Thinking” spreads the tentacles and processes of

design beyond the realm of products and objects into unexpected industries

and contexts.

• Will the circular economy take over product design? We will explore how

products change through their lifecycle to extend material use. We may

see in the near future a display in a grocery store that places all the foods

grown on a coffee plantation next to the beans, herbs, fruit preserves

etc. Consumers will buy them all to show their support for whole-system

farming.

• How does wearable technology fit into our lives and what are the design

criteria for it?

• Sustainable materials will be central in design elements. A repeatable

pattern in interior fabric design wasn’t easy with recycled yard. Today’s

designers change the design to reflect the use of sustainable materials.

• Agile Design Studios vs. Traditional. Reinventing the vertical dynamic

of hierarchical workplaces with horizontally customer-focused inspiring

workplaces.

• Closed-loop recycling tackles design at the molecular level. Sustainable

materials from crop waste designed to be infinitely recyclable.

“Planning is for the world’s great cities, for Paris, London, and Rome,

for cities dedicated, at some level, to culture. Detroit, on the other hand, was an American city and therefore dedicated to money, and so design

had given way to expediency.” Jeffrey Eugenides

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Guest Speakers

Featuring some of the most influential Designers of our time.

This conference will explore the critical relationship between today’s culture and designing for the future.

Presentations by five of the most influential designers of our age will enlighten, inform and educate you on

these important design changes and challenges.

What is a Design Visionary? Where does one fit on the design hierarchy? Is it below Design Genius and

above Design Thinker? The vast amount of information available to consumers is changing the way we

choose products. Designers today need to stay current in these cultural trends.

Designers use analytical methodologies, which help reveal their individual dynamics, enabling them to

better understand and celebrate cultural change.

Designers are visual advocates for society. “We should use our influence, knowledge and experience

to produce credible and responsible forms of communication. We should not perpetuate historical

inaccuracies of different cultures but instead present work without harmful stereotypes of

misappropriation of a culture for profit” (Sarah Flaherty, Design Ignites Change.org).

Barbara MillerDr. Miller is Professor of Anthropology and International Affairs, and Director of the Culture in Global Affairs (CIGA) Research and Policy Program, at The George Washington University. She received her Ph.D. in anthropology from Syracuse University in 1978. She teaches courses on introductory cultural anthropology,

medical anthropology, development anthropology, culture and population, health and development in South Asia, migration and mental health, and culture and security. She has published many journal articles and book chapters and several books.

Tim BrownIDEO is probably the organization most closely associated with “design thinking,” a practice that spreads the tentacles and processes of design beyond the realm of products and objects into unexpected industries and contexts. As CEO and president of the company, Brown, 47, has also become the movement’s unofficial

spokesperson, talking up the power of design to transform business—and the world—at events such as the World Economic Forum in Davos, Switzerland.

Choi Gee SungKorean electronics giant Samsung has spent years honing its design chops. But nothing underlined the company’s emphasis on design as a differentiator more than promoting former creative chief Choi Gee Sung to CEO last year. Choi, 58, joined Samsung’s trading arm in 1977 and worked in design and marketing to build the

company’s market share in mobile phones, televisions, and digital media. Credited with pushing Samsung into first place among TV manufacturers, Choi’s design savvy, applied across the company he now leads, could significantly impact the future of the industry.

Janine Benyus A pioneer of the biomimicry movement, Janine, 51, has helped companies and other institutions develop products and strategies based on nature’s “best practices.” As founder of the Biomimicry Guild, an innovation consultancy in Helena, Mont., she has worked with such clients as General Electric, General Mills, and

Hewlett-Packard to educate executives on how their business might benefit by emulating nature. For example, a water-resistant coating for building exteriors was engineered to work like lotus plant leaves, which repel water by causing it to bead and drip off.

Jonathan Ive (Keeping him last because I think he’ll be a big draw and keep visitors around)Steve Jobs is widely held to be the design maestro at Apple, but Ive, the company’s senior vice-president for industrial design, also requires nothing less than perfection from his team. Ive, 42, has overseen such iconic products as the iMac, iPod, iPhone, and the iPad In

so doing, he and his team have produced a range of products that have been central to the company’s revitalization. For his part, Ive says he prioritizes “better” over “new” and favors user-friendly design that is simple to use and understand, a philosophy that many have copied, few have repeated.

“A man who works with his hands is a laborer; a man who works with his

hands and his brain is a craftsman; but a man who works

with his hands and his brain and his heart is an artist.”

Louis Nizer

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Hotel

The perfect blend of services creates a memorable experience.

The Marriott Marquis San Diego Marina luxury

waterfront hotel rests at the center of the San

Diego Bay.

With 1,360 guest rooms, 80,000 square feet

of meeting space, a 446-slip marina and an

environment that easily transitions from dynamic

meetings to resort-style relaxation, our impressive

San Diego waterfront hotel is a welcome escape

for business and families.

Adjacent to the San Diego Convention Center and

steps from the Gaslamp Quarter, our downtown

San Diego Bay hotel is located at the center of

many popular attractions including Balboa Park,

the San Diego Zoo, Seaport Village, SeaWorld®

San Diego & LEGOLAND® California.

Experience grand service and amenities

throughout your stay, unwind while taking in the

view from your guest room, experience top-notch

cuisine at Marina Kitchen or an array of other

dining options, and enjoy a resort-like getaway

at the lush pool area or state-of-the-art fitness

center. Whatever kind of experience you seek, the

Marriott Marquis San Diego Marina hotel

can deliver.

With a spectacular waterfront setting in the

heart of San Diego, and because it is adjacent to

the San Diego Convention Center, the San Diego

Marriott Marquis & Marina is the best location for

business meetings and other corporate events in

America’s Finest City. It offers 75,000 square feet

of flexible meeting space, a 466-slip marina and

unlimited recreation – making it the perfect place

to transition from a day of business meetings to

resort-style relaxation.

“Think of yourself as a brand. You need to be remembered. What

will they remember you for? What defines you? If you have it in you, do something that defines you. Invent something, develop a unique skill,

get noticed for something — it creates a talking point.”

Chris Arnold

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Funding

Stakeholders and Funding Sources.

Possible funding for the conference will come from the following sources:

1. Corporate sponsorship, Apple, IDEO, Samsung etc. (Speakers)

2. Government and State organizations for the promotion of cultural awareness

3. Attendee ticket sales

4. Advertisers who could place banners or ads in conference and on materials

5. Stakeholders could be Speaker’s corporations and government/civic cultural awareness

organizations, design related industries (AIGA, etc.)

Promotion Campaign for Conference

Possible promotion strategies for the conference:

1. Banner ads on corporate web pages, forums and blogs

2. Ads on design related websites such as AIGA, IDEO, Smashing Magazine,

3. Use Conference promotion sites such as Eventbrite.com and Lanyrd.com, AIGA.org, pastemagazine.

com, interaction-design.org, isda.org

4. Print ads on posters and billboards near large cities with design related corporations

5. Print and online ads at universities, colleges, design related firms

6. Print ads inside design related magazines such as Core77, Dwell, Photoshop, Layers, Print, ID, HOW,

Communication Arts, Digital Arts,

“I am enthusiastic over human-ity’s extraordinary and sometimes very timely ingenuity. If you are in a shipwreck and all the boats are

gone, a piano top buoyant enough to keep you afloat that comes along makes a fortuitous life preserver. But this is not to say that the best way to design a life preserver is in the form

of a piano top. I think that we are clinging to a great many piano tops in accepting yesterday’s fortuitous

contrivings as constituting the only means for solving a given problem.”

Buckminster Fuller

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Design and Culture ChangeCONFERENCE

Visionaries: Advocates for Society

Featuring a list of the most inuential Designers of our time:Dr. Barbara Miller Tim Brown (IDEO) Choi Gee Sung (Samsung)

Janine Benyus (Biomimicry) Jonathan Ive (Apple)

Saturday Oct 10, 2015, 8 am - 4 pmMarriott Marquis San Diego Marina California, USA

Pre register: www.DCCConference.com333 W Harbor Dr, San Diego, CA 92101-7700

800.228.9290 - 619.234.1500

- One Day Only -

Visual Marketing:Posters

Designed to reflect the subject and global significance of the relationship between Design and Culture Change.

The five upward arrows represent the five speakers of the conference and the evolving nature of design in

our century.

The background in the logo is a series of panels. These represent the many facets of design.

A white graph of the continents are shown which reflect the global culture. No longer is any one country

self dependent, rather the entire global economy and culture must be taken into account regarding design.

Font is Myriad Pro sans serif for its clean and modern feel.

Poster does not show photographs of main speakers to keep a clean uncluttered layout. Focus on the

strong graphic and copy is paramount in this particular promotion object.

“Design can be art. Design can be aesthetics. Design is so simple, that’s

why it is so complicated.” Paul Rand

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Design and Culture ChangeCONFERENCEVisionaries: Advocates for Society

Saturday Oct 10, 2015, 8 am — 4 pm Pre register: www.DCCConference.comMarriott Marquis San Diego Marina California, USA333 W Harbor Dr, San Diego, CA 92101- 800.228.9290 — 619.234.1500

Register online at www.DCCConference.com

Or Fax to: 415.655.6666

Or Mail to: Registration: DCC Conference 123 State Street San Francisco, CA 95122

For information call: 415.657.8899

Fees:General Entrance FeeOn or before August 10, 2015 ................................$400After August 10, 2015 ...............................................$450

Group Discount for five or more attendees ......$100

Teacher/Student/Military (with ID) ......................$250

Registration Form

Name: Male Female

Company: Phone:

Address: Credit Card:Visa Mastercard Amex Discover Other Number:Exp. Date: Name on Card: CCV Code:

E-mail:Check: Make checks payable to DCC ConferenceNames of additional attendees in group:

Comments or questions:

SIGN UP TODAY! Visit Beautiful San Diego...

This conference will explore the critical relationship between today’s culture and designing for the future. Presentations by five of the most influential designers of our age will enlighten, inform and educate you on these important design changes and challenges.

VISIT OUR WEBSITE for more information

DCCConference.com Marriott Marquis San Diego Marina

Registration Form

The Registration form is designed following the same layout as the conference schedule. Logo is placed at

the top with the headline. Ample room is given to the attendee’s information.

The layout is kept minimal and with a fair amount of white space. Form can be faxed or mailed for

registration. A website registration option is given, and preferred.

Several photos of the hotel and a map are given to balance out the layout.

A short paragraph of the purpose of the conference is given and website address is mentioned at the

bottom of the form.

Similar content to be provided on the website sot hat online users can register easily.

“It’s natural to think that living things must be the handiwork of

a designer. But it was also natural to think that the sun went around the earth. Overcoming naive impressions to figure out how

things really work is one of humanity’s highest callings.

Steven Pinker

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Design and Culture ChangeCONFERENCEVisionaries: Advocates for Society

Saturday Oct 10, 2015, 8 am — 4 pm Pre register: www.DCCConference.comMarriott Marquis San Diego Marina California, USA333 W Harbor Dr, San Diego, CA 92101- 800.228.9290 — 619.234.1500

8 AM .......................Registration

9 AM .......................Opening Address / Design Trends

9:30 AM .................Dr. Barbara MillerDr. Miller is Professor of Anthropology and International Affairs, and Director of the Culture in Global Affairs (CIGA) Research and Policy Program, at The George Washington University. She is an expert in ethnography and cultural anthropology.

10:30 am ...............Tim BrownTim at IDEO is probably the organization most closely associated with “design thinking,” a practice that spreads the tentacles and processes of design beyond the realm of products and objects into unexpected industries and contexts.

11:30 am ...............LUNCH

12:30 pm ...............Choi Gee SungChoi joined Samsung’s trading arm in 1977 and worked in design and marketing to build the company’s market share in mobile phones, televisions, and digital media. Credited with pushing Samsung into first place among TV manufacturers, Choi’s design savvy, applied across the company he now leads, could significantly impact the future of the industry.

1:30 pm .................Janine Benyus

A pioneer of the biomimicry movement, Janine has helped companies and other institutions develop products and strategies based on nature’s “best practices.” As founder of the Biomimicry Guild, she has worked with such clients to educate executives on how their business might benefit by emulating nature.

2:30 pm .................Jonathan Ive Apple’s senior vice-president for industrial design, also requires nothing less than perfection from his team. Jonathan has overseen such iconic products as the iMac, iPod, iPhone, and, most recently iPad. In so doing, he and his team have produced a range of products that have been central to the company’s revitalization.

3:30 pm .................Wrap Up and Closing Remarks

4:00 pm .................Cocktails and Meet and Greet with the Speakers

Conference Schedule

Thank you for attending!

Conference Schedule

The conference schedule is consistent with the Registration form. Similiar layout principles are shown. Logo

is prominent at the top masthead. Headline has conference title and information.

A breakdown of each speaker as well as their photo is provided to help enlighten the attendee.

Colors are given to each speaker in relation to the upward arrows of the logo. These also aid in

identification of the times each speaker will be talking.

Each speaker is giving one hour. To be able to host five speakers in one day requires that only one hour be

given. There will be a meet and greet opportunity at the end of the conference at 4pm.

A short version of the conference schedule is provided on the trifold brochure as well as website.

“Fashion is a language that creates itself in clothes to interpret reality.”

Karl Lagerfeld

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Saturday Oct 10, 2015, 8 am - 4 pm



Marriott Marquis San Diego Marina California, USA333 W Harbor Dr, San Diego, CA 92101-7700 - 800.228.9290 - 619.234.1500

Featuring a list of the most in�uential Designers ofour time:

Dr. Barbara Miller

Tim Brown (IDEO)

Choi Gee Sung (Samsung)

Janine Benyus (Biomimicry)

Jonathan Ive (Apple)

Register

Schedule

Hotels

Speakers

Register

Schedule

Speakers

Hotels


Dr. Barbara Miller

Tim Brown (IDEO)







Register

Schedule

Speakers

Hotels


Dr. Barbara Miller.

Tim Brown (IDEO)














Dr. Barbara Miller

Tim Brown (IDEO)




Register

Schedule

Hotels

Speakers

Website/AppOnline Conference Visual Design

The website and app will feature the prominent logo with links.

Five colored arrows represent each of the five speakers and further states the idea of various cultures.

Photos of speakers are shown. The atlas graphic stresses global culture.

Links provided for Register, Schedule, Speakers, and Hotel. Linked Map provided.

Site will be responsive to adapt to mobile devices and tablets.

A short feedback form will be provided and reminder email sent to all attendees after the conference. This

will help in preparing for future conferences.

“Simplicity is about subtracting the obvious and adding the

meaningful.” John Maeda

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Visionaries: Advocates for SocietySan Diego, California, USA

Dear Attendee,

Thank you for your participation in our 2015 Design and Culture Change

Conference. We hope you have an enjoyable and rewarding experience!

A conference of this size requires the help of many organizations and

team members. Despite this, without the involvement of design oriented

individuals, such as you, the conference would not be possible.

We hope that you take away useful knowledge from the conference. We

know that through careful diligence and application of the principles

presented here that positive change and a heightened cultural aware-

ness, from a design perspective, can be achieved.

Once again, thank you so much for attending our conference and we

look foward to your participation in future conferences!

Sincerely,

Jim Earley

Conference Organizer

RMCAD Denver, CO

Marriott Marquis San Diego Marina California, USA333 W Harbor Dr, San Diego, CA 92101-7700

800.228.9290 - 619.234.1500



Hi! My Name Is:

Company

Design is not just what it looks like and feels like. Design is how it works.

Steve Jobs



Design and Culture Change

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Visionaries: Advocates for SocietySan D

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Design and Culture Change

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Visionaries: Advocates for SocietySan D

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Marketing Materials

Marketing materials continue the branding of the overall conference. Pens, paper and CD’s would be provided to

all attendees.

Speakers could provide media and media kits that would be part of the CD. The CD would have a videotape of the

various presentations. These could be mailed to the attendees after the conclusion of the conference.

Additional marketing materials could be provided such as T shirts and Hats. Should there be a future conference,

these materials would help enforce the branding and encourage subsequent attendance at future conferences.

“When you want to know how things really work, study them when

they’re coming apart.” William Gibson

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Dr. Miller is Professor of Anthropology and International Aairs, and Director of the

Culture in Global Aairs (CIGA) Research and Policy Program, at The George Washing-

ton University. Her vision in the world of

ethnology and anthropology is

invaluable in understanding Design and cultural change.

Tim at IDEO is probably the

organization most closely associated

with “design thinking,” a practice that

spreads the tentacles and processes of

design beyond the realm of products and

objects into unexpected industries

and contexts.

Choi joined Samsung’s trading

arm in 1977 and worked in design and

marketing to build the company’s market

share in mobile phones, televisions, and digital media.

Credited with pushing Samsung into �rst place among TV manufacturers.

A pioneer of the biomimicry

movement, Janine has helped companies and

other institutions develop products and

strategies based on nature’s “best

practices.”

Apple’s senior vice-president for

industrial design, also requires nothing less than perfection from

his team. Jonathan has overseen such iconic products as the iMac,

iPod, iPhone, and, most recently iPad.

This conference will explore the critical relationship between today’s culture and designing for the future. Presentations by �ve of the most in�uential designers of our age will enlighten, inform and educate you on these important design changes and challenges. What is a Design Visionary? Where does one �t on the design hierarchy? Is it below Design Genius and above Design Thinker? The vast amount of information available to consumers is changing the way we choose products. Designers today need to stay current in these cultural trends.

Featuring a list of the most in�uential

Designers ofour time:

Barbara Miller (Ethnologist)

Tim Brown (IDEO)




BM

Design is directed toward human beings. To design is to solve human problems by identifying them and executing the best solution. Ivan Chermaye

Saturday Oct 10, 20158 am - 4 pm



Marriott Marquis San Diego Marina California, USA333 W Harbor Dr, San Diego, CA 92101-7700

800.228.9290 - 619.234.1500

SCHEDULE

8 AM Registration

9 AM Opening Address / Design Trends

9:30 AM Barbara Miller

10:30 am Tim Brown 11:30 am LUNCH

12:30 pm Choi Gee Sung

1:30 pm Janine Benyus

2:30 pm Jonathan Ive

3:30 pm Wrap Up and Closing Remarks

4:00 pm Cocktails and Meet and Greet with the Speakers

BrochureTrifold Brochures to further promote the conference and assist attendees.

Prior to the conference attendees will be mailed a brochure upon receipt of their paid fee.

For promotion purposes these trifolds could be mailed to design firms, colleges and companies that

employ designers. The trifold is a perfect choice for ease of mailing.

Paper would be made of recycled material in keeping with the culture of the conference.

Consistent branding is shown on the brochure. Details of each speaker is provided. Colors are consistent

with the poster. Colors on the bullet points match the order of the speakers.

For the convenience of the attendee, a repeat of the schedule and fee information is provided on the

inside of the brochure.

“Simple is good.” Jim Henson

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The most inuential Designers of our time:

Dr. Barbara Miller (GW Univ), Tim Brown (IDEO), Choi Gee Sung (Samsung)

Janine Benyus (Biomimicry), Jonathan Ive (Apple)

Oct 10, 2015www.DCCConference.com


The most inuential Designers of our time

Oct 10, 2015

www.DCCConference.com



With the most inuential Designers of our time

Oct 10, 2015

www.DCCConference.com


Online BannersTo be able to reach the maximum amount of prospective attendees, an effective online campaign must be part of the marketing strategy.

Marketing materials continue the branding of the overall conference. Online banner ads will help promote

the conference.

Banners would be shown on design related websites, blogs, forums and social web sites.

Several sizes are given to offer a variety of price and site requirements.

Ads will have a tracking URL which will give valuable information as to which site the reader saw the ad. This

information will be used in future conference campaigns.

“You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to

trust that the dots will somehow connect in your future.”

Steve Jobs

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BillboardsLarge scale print campaign: To further the promotion of the conference.

In cities with large design firms, billboards may be used to further promote the conference. Billboards can

be expensive but in areas that could have many possible attendees, they may be worth the additional cost.

Consistent logo and typeface is shown. To keep the text readable at distances, the names of the speakers

are omitted. Only the most pertinent information is given. This allows the text to be as large as possible.

Website is prominently displayed an red text and date is in yellow test to stand out.

“Perfection is achieved, not when there is nothing more to add, but

when there is nothing left to take away.”

Antoine de Saint-Exupéry

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Thank You!To organize a conference of this size requires the talents and resources of many individuals.

Designers use analytical methodologies, which help reveal their individual dynamics, enabling them to better understand and celebrate cultural change.

Designers are truly visual advocates for society.

Contemporary “design,” broadly conceived, is a

cultural phenomenon with historic roots. We strive to

cover a field that is increasingly interdisciplinary.

Design and Culture probes design’s relation to

other academic disciplines—including marketing,

management, cultural studies, anthropology, material

culture, geography, visual culture, and political

economy—seeking rigorous and innovative critical

frameworks with which to better understand the

social, economic, and cultural forces shaping, and

shaped by, design.

Our conference attempts to analyze a broad range

of contemporary design issues, as well as current

discourse about, and representations of, the field

of design.

We’d like to thank all the organizers and supporters of

the Design and Culture Change Conference. We look

forward to seeing you next year.

Sources:List of sources used in compilation of this report:

• aiga.org

• forbes.com

• bloomberg.com

• Ideo.com

• samsung.com

• apple.com

• DesignIgnitesChange.org

• QuotesonDesign.com

Special thanks to Our Guest Speakers and the Marriott

Marquis San Diego Marina for hosting our conference.A common mistake that people

make when trying to design some-thing completely foolproof is to underestimate the ingenuity of

complete fools.”Douglas Adams