jingle diaper ppt final

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  • PRODUCT LAUNCHPRODUCT LAUNCH

    1

    J i n g l eJ i n g l e Baby DiapersBaby DiapersUSING SENSOR TECHNOLOGYUSING SENSOR TECHNOLOGY

  • Company Name: 4SAR pvt. ltd. 4-Forever

    S- Smiles

    A-And

    R-Rest Assured for mother & baby

    Board of Directors:-

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    Board of Directors:- Sheetal Bandekar Seema Bubna Sheetal Pikle Swapnil Madali Apurva Shukla Raman Shinde

  • Feasibility Study The consumer demands not only quality at world standards at desk prices but maximum out of it.

    In today's time parenting is a difficult task as both parents work full time.

    Negligence towards baby can lead to skin problems.

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    Negligence towards baby can lead to skin problems.

    Prioritizing the mother and baby's need we are introducing unique diaper with buzzer device

    Care has been taken that the sensor device will not touch the babies sensitive skin .

  • 4

    From Sweet cries to rhythmic smiles..

  • VISION

    To become the market leader in India in the next 3 years in terms of Sales and Turnover along with providing maximum customer satisfaction by providing best quality & price.

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  • MISSION

    To Ease the Tension of every parent by providing a hassle free and technologically advanced product for their Babies

    Make Babies comfortable, Allergy and rashes free

    Modernization of the Diaper Industry

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  • Short term Goals

    To get well established in the metropolitan cities in India. ( Mumbai,Delhi,Pune,Bangalore)

    Complete customer satisfaction.

    Optimum utilization of resources.

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    Optimum utilization of resources.

    100% efficiency.

  • Long Term Goals

    To become the international market leader.

    Product enhancement.

    Extensive range of baby products.

    To be a BSE and Nasdaq listed company.

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    To be a BSE and Nasdaq listed company.

    To be an ISO Certified Company.

    To be rated by CRISIL to FAAA

    Grade.

  • Product

    Buzzer Diaper

    Enabled with a sensor device

    Available in various sizes XS,S,M,L,XL

    Giving a warranty of one year on the sensor.

    Fragrance.

    Gel Technology.

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  • 10

  • Place

    Manufacturing Unit & Head OfficeManufacturing Unit & Head Office

    Manufacturing unit: GUNTUR, Andhra PradeshManufacturing unit: GUNTUR, Andhra Pradesh

    Head office: Navi Mumbai.Head office: Navi Mumbai.

    Distributors : Mumbai, Distributors : Mumbai, PunePune, Bangalore & Delhi., Bangalore & Delhi.

    Future Expansion:Future Expansion:

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    Future Expansion:Future Expansion:

    Global Market .Global Market .

  • PriceCaptive Product and Skimming

    Pricing

    Buzzer Diapers (25 m range)- Rs. 575

    Buzzer Diapers (50 m range)- Rs. 700

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    Buzzer Diapers (50 m range)- Rs. 700

    Repurchase Diapers (Pack of 30)- Rs. 300Single Pack : 30 Diapers with a Buzzer

  • Promotion

    Sales Promotion-

    5 diapers will be sold with a baby gift as an opening market plan

    Buy 2 packets and get 1 packet free

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  • SalesAdvertising

    - Television/ Parenting Magazines- Parenting websites - In Malls and Baby Shops- Outside Chemist shops - Hospitals/ Paediatrician Chambers

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  • MARKET SEGMENTATION

    Parents with children up to 4 years

    Sex Male and Female

    Geographical Area Mumbai, Pune, Delhi & Bangalore

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    Bangalore

    Income Group Primarily Upper Middle and Upper Class

  • SWOT ANALYSIS

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  • STRENGTHS

    Tension Free Parents Health for parents and baby alike Prevents Baby Infections Timely change of Diapers Comfortable for Babies Saves time Automatic signals Patented

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    Patented Technological Advantage

  • WEAKNESS Slightly Expensive. For limited segment. Possibility of Buzzer malfunction Limited range of Buzzer device Requires huge investments for further Research and

    Development

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  • OPPORTUNITIES

    Economies of Scale.

    Economies of Scope.

    Untapped Segment.

    Catering to more Baby products.

    Can use upcoming technologies.

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    Can use upcoming technologies.

  • THREATS

    Possibility of Backfiring due to the price

    May not be preferred by all due to complexities in usage

    Possibility of existing players to come out with a similar product.

    Change in technology.

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  • COMPETITORS

    PROCTER AND GAMBLES PAMPERS

    KIMBERLY CLARK - HUGGIES

    GODREJ - SNUGGY

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  • Buzzer Technology

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  • CAPITAL INVESTMENTSCAPITAL INVESTMENTSCAPITAL INVESTMENTSCAPITAL INVESTMENTS

    Total capital investment is Rs.1,00,00,000 :Total capital investment is Rs.1,00,00,000 :This will be launched as a small scale industry.This will be launched as a small scale industry.

    40% which is Rs.24,00,000 is invested by the existing 6 partners 40% which is Rs.24,00,000 is invested by the existing 6 partners while otherwhile other 60% which is Rs.76,00,000 is taken as loan from HDFC bank at 60% which is Rs.76,00,000 is taken as loan from HDFC bank at the interest rate of 12% per annum on EMI basis for a time period of the interest rate of 12% per annum on EMI basis for a time period of 3 years.3 years.

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  • THANK YOU

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    THANK YOU