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The Power of Social Business at SAP

Mark Yolton Senior Vice President | SAP Community Network

© 2011 SAP AG. All rights reserved. 2

Let’s Talk...

SAP for the Uninitiated

Our Social Business Landscape

... with JIVE

Moving Forward

Reflecting Back ...


Run Better with SAP – Leader in Enterprise SoftwareWe Help Organizations Do What They Do... Better

170,000customers

53,000Employees

25Industries

Number 1 Business Applications

Analytic Applications

Enterprise Mobile

SME

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http://www.brandsoftheworld.com/download/?id=1407

http://www.prix-europa.de/publish/partner_txt.html?lang=GB&id=11


SAP “Run Better” video

http://www.youtube.com/watch?v=MoZiztyYyDc







JIVE is integral to SAP’s Social Business Architecture

Public By invitation Employees Only


Massive, Open, Public Communities


SAP

Community

Network


SAP Community Network: Large, Leading, Impactful Pioneering Social Business Best-Practices

~ 2.5 million members strong

> 200 countries and territories

~ 20,000 new members / month

~ 1.5 million unique visitors / month

> 4 million visits @ 20 million pages / month

> 250,000 have contributed (ever)

> 100,000 last year

> 2,000 annual top contributors

~ 4,000 posts / day in 360+ forums

~ 2 million topic threads @ 8M messages

~ 8,000 bloggers …

~ 100 SAP Mentors …

> 2 million quarterly newsletter impressions


Tremendous Growth & Expansion of the

SAP Community Network (SCN)

2003 2005 2009 2011

Launch:

SAP

Developer

Network

100K

Members

Jive

Forums

Blogs 1M

Forum

Posts

2007

Launch:

BPX

Add

Wikis 1M

Members

Rebrand:

SCN

Launch:

Business

Objects

Community

University

Alliances

Community

Launch:

EcoHub

App Store

Career

Center

2.5M Members

1.5M UMV

>100,000

Contributors /

year

> 1M Newsletter

Subscribers

SAP Idea Place

Launch:

Code

Exchange


Today…

SAP Community Network (SCN) is the

Social Network for SAP professionals

(covering developers, IT professionals, business process experts,

business users, business intelligence pro’s, professors and students)

delivering

to SAP customers, partners, employees,

and independent experts

S O C I A L

I N N OVAT I O N

S O C I A L

I N T E L L I G E N C E

S O C I A L

C O M M E R C E

S O C I A L

I N S I G H T


SCN: The Social Network for SAP Professionals The Engine for Social Business Acceleration

SOC IA L PLATFOR M

ORC HESTR ATION

EN

AB

LE

RS

S O C I A L

I N N O V A T I O N

S O C I A L

I N T E L L I G E N C E

S O C I A L

C O M M E R C E

OU

TC

OM

ES

S O C I A L

I N S I G H T

C U L T U R E &

G O V E R N A N C E

P R O G R A M S

& R E W A R D S

T O O L S


SCN Uses JIVE for Discussion Forums …since 2004

Discussion Forums

2004 Implementation

Now: 8M+ Forum Posts

>2M Forum threads

Peak: 6,000+ posts every day

100,000+ contributors per year

Most-popular area on SCN

Massive efficiency engine

(call avoidance via self-service)


SCN Uses JIVE for Code Exchange

SAP Code Exchange

Developers share code snippets,

tools, extensions… with each other

Beta in 2009 …

Launched 2010

60+ Developer Projects

Integration with SCN and

Code Repository

“


SCN Uses JIVE for SAP Idea Place

SAP Idea Place

Launched September 2010

Outside-in crowdsourced

innovations

Idea submission, discussion,

collaboration, improvement

Community voting

~10,000 users

>80 idea topics

>2,900 ideas submitted

>12,000 votes

>90 ideas delivered or in

product development


SAP Runs Better with SAP Community NetworkHelping the SAP Ecosystem Do What They Do... Better

“SAP ranks in the top ten of "the world's most valuable

brands based on how they leverage social media to

interact with customers.”

- Charlene Li

The World’s Most Valuable Brands. Who’s Most Engaged?

“SAP Community Network perhaps illustrates the most

extensive use to date of social media by a corporation.”

- Aspen Institute“

“

- John Hagel and John Seely Brown

Business Week, 2008

“SAP has set the standard — certainly within the tech industry

— and offers a good example of the potential. SAP is one of the

leaders in the scale, diversity, and integration of its vast

ecosystem.”

“- John Hagel and John Seely Brown

in Business Week

http://www.aspeninstitute.org/


Restricted, Controlled-Member Communities


SAP

Community

Network

SAP

Collaboration

Workspace


Collaboration Workspace on JIVE

Launched 2007

Collaboration Workspace

Secure IP controls

Trust

Initiated to enable product /

solution innovation

Selective sharing enables

frictionless exchange

50+ gated communities

50,000+ UMV


Collaboration Workspace on JIVE BPX Community Roundtables

BPX Community

Roundtables

Launched 2007 & 2008

Private spaces for Partners,

Customers, and SAP Employees

Focused on specific outcomes

Help drive Customer and

SAP Roadmaps


Collaboration Workspace on JIVESAP Docupedia

SAP Docupedia

Interactive crowd-sourced SAP

product documentation

Quality improvements based

on real-world expertise +

customer use-cases

SCN members find, view,

comment, and organize

Collaboratively improve

documentation quality and

completeness


Collaboration Workspace on JIVESAP Premier Customer Network

SAP Premier Customer

Network

Launched 2011

Private, customized portals for

key customers + account team

Collaboration, communication,

document-sharing…


Internal, Private, Employee-Only Communities


SAP

Community

Network

SAP

Collaboration

Workspace

SAP

Employee

Network


SAP Employee NetworkFrom Past to Present

2009/10

1995-1997

Document Management &

Structure based on R/3 system

2005

SAP Corporate Portal

Based on SAP Netweaver; B2E

application integration & information

2007/8

SAPNet

Communication, Team

Collaboration & Self Services

1998

SAP Employee Network

Social Media, Enterprise Search,

Convergence

SAP Corporate Portal Re-launch

Enhanced UI and Personalization


SAP Employee Network on JIVE …since 2009

40,000+ Unique

Visitors per month

Technology: Jive Social Business

Software 4.0

Key features: Discussions

Polls

Blogs

Groups

Communities

Social Networking


Organizations +

Vertical Spaces

Departments

Organizations

Teams

Projects

Specific Events

Contained Campaigns

Physical Campus Locations


Topics of Interest +

Horizontal Spaces

Broad Topics

Programs

Emerging Areas

Cross-Organizational

Cross-Topic


Business Benefits & Member ValueAcross SAP’s Social Business Landscape


But… Today’s Challenge (partial view)


Dream: Single Social Collaboration Platform for all of SAPPublic, Gated, Internal … For social innovation, commerce, intelligence, insight +

SAP Community

Network

SAP Collaboration

Workspace

SAP Employee Network


We Reached a Decision-Point on our Strategic Direction…

JIVE to under-pin all SAP

Communities:

Internal / employee

Controlled membership

External-facing / open

Massive migration

Modernization

Fully integrated

Continuous innovation


Why JIVE? Leader in Social Collaboration Platforms


Why JIVE? Able to Accommodate Our Current Massive Size + Growth Trajectory

Key Facts re:

SAP Community Network

>38M visits 2010

>220M pages viewed 2010

>11M visits Q1 2011

>3M unique visitors (Q1)

>43M pages viewed (Q1)

76% increase in search engine

traffic Q1’11 vs. Q1’10

>2M forum threads w/ >8M posts

Forum pages viewed >11M times

in Q1 alone


Why JIVE? Robust & Reliable: Global Access w/ 24x7 Availability


Why JIVE? Shared Vision of Social Business

xx

We believe…


Why JIVE?Able to Support Our Future Growth Strategy


Why JIVE? Constantly Evolving to Deliver Future Innovations


Re-Cap

SAP’s 3-Tier Approach to

Social Business &

Community Engagement

Open / public / massive

Restricted / controlled

Private / Employee-Only

JIVE since 2004, with

significant expansions:

2007 … 2009 … 2010 … 2011

Massive migration & modernization

of our public communities platform

this year

Public

Gated

Private


Parting Thoughts …

Social business is no longer optional,

emerging, differentiating

How you execute is…

Your customers, partners, suppliers,

and employees expect / demand

such access, tools, engagement

An ecosystem imperative

Social Business benefits are clear

Individuals & Companies

B2B … B2C … S-M-L-XL …

“Must do” … Now.

Thank You!

http://SAP.com

http://scn.sap.com

Mark Yolton | SVP

SAP Community Network

[email protected]

sap.com/techtour

http://sap.com/

http://scn.sap.com/

mailto:[email protected]


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