JMG Creative |Gen Cheah |Megan Lattimer |Joanna Redgrave

Campaign Name

Objectives

• Raise awareness about food waste amongst 20% of the

target audience within 6 months

• Educate 30% of our target audience within the first 6 months

• Motivate 35% of our target audience to change their food behaviour

Target Audience

• 18-24 year olds

• University Students

• University Staff

• Student Residences

Location

Media Tools/Promotion

Products

Competiton|Sponsorships|Partnerships

• Create incentive

• 6 week period of the competition

• QR codes

Prizes

1st –

2nd –

3rd –

20%

25%

15%

15%

10%

10%

5%

Grand Total = $10,000,000

Merchandise

Set Up Costs

Promotional

Interactive Media

Miscellaneous

Sponsorship/Partnership

Social Media

Budget

Categories Subcategories

Merchandise - Products

Set-Up Costs - Pop-up store

- Vending Machine

- QR Scanners

Promotional - Foot-step facts

- Bus Shelters

- TV Screens

- Bins on campus

Interactive Media - Website

- App

Miscellaneous - Competition

- Prizes

Sponsorship/Partnership - University Websites

Social Media - Facebook

- Twitter

- Instagram

Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Merchandise

Pop-up Store

Vending Machine

QR Scanners

Competition/Prizes

Social Media

Campus Promotion

Timeline