job description boston convention marketing center · the boston convention marketing center (bcmc)...

JOB DESCRIPTION BOSTON CONVENTION MARKETING CENTER The Boston Convention Marketing Center (BCMC) is a joint effort of the Greater Boston Convention & Visitors Bureau (GBCVB) and the Massachusetts Convention Center Authority (MCCA) to market and sell the Boston Convention & Exhibition Center, the John B. Hynes Veterans Memorial Convention Center, and The Lawn on D. TITLE OF POSITION: Digital Marketing Manager REPORTS TO: Vice President, Marketing & Creative Services POSITION SUMMARY: The Digital Marketing Manager is responsible for creating high-impact, engaging digital marketing solutions to support the sales and marketing of the Boston Convention & Exhibition Center (BCEC), the Hynes Convention Center (Hynes) and The Lawn On D. This position will manage the Signature Boston website (SignatureBoston.com) and incorporated microsites including LawnOnD.com, 3-2-1Connect.com and the media site to support facility media sales. He or she will be responsible for maintaining website content, developing new website initiatives to keep current with the latest technologies, and reporting on website performance. This individual will curate the Signature Boston photo and video libraries, and will be responsible for creating and implementing a strategy around video and digital graphic communications to support sales. He or she should have the technical knowledge to teach other team members how to utilize various technology tools to enhance interactions with clients. Qualified candidates will have proven success in developing and implementing a comprehensive digital strategy for promoting a business, venue or destination. He or she must have strong time management skills and be able to manage and prioritize multiple projects at the same time. This position requires an individual with creative talent, experience in programming, back-end website development, digital design and video production, a working knowledge of current industry software, and a professional demeanor.

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JOBDESCRIPTIONBOSTONCONVENTIONMARKETINGCENTER

TheBostonConventionMarketingCenter(BCMC)isajointeffortoftheGreaterBoston

Convention&VisitorsBureau(GBCVB)andtheMassachusettsConventionCenterAuthority(MCCA)tomarketandselltheBostonConvention&ExhibitionCenter,the

JohnB.HynesVeteransMemorialConventionCenter,andTheLawnonD.

TITLEOFPOSITION: DigitalMarketingManagerREPORTSTO: VicePresident,Marketing&CreativeServicesPOSITIONSUMMARY: TheDigitalMarketingManagerisresponsibleforcreatinghigh-impact,engagingdigitalmarketingsolutionstosupportthesalesandmarketingoftheBostonConvention&ExhibitionCenter(BCEC),theHynesConventionCenter(Hynes)andTheLawnOnD.ThispositionwillmanagetheSignatureBostonwebsite(SignatureBoston.com)andincorporatedmicrositesincludingLawnOnD.com,3-2-1Connect.comandthemediasitetosupportfacilitymediasales.Heorshewillberesponsibleformaintainingwebsitecontent,developingnewwebsiteinitiativestokeepcurrentwiththelatesttechnologies,andreportingonwebsiteperformance.ThisindividualwillcuratetheSignatureBostonphotoandvideolibraries,andwillberesponsibleforcreatingandimplementingastrategyaroundvideoanddigitalgraphiccommunicationstosupportsales.Heorsheshouldhavethetechnicalknowledgetoteachotherteammembershowtoutilizevarioustechnologytoolstoenhanceinteractionswithclients.Qualifiedcandidateswillhaveprovensuccessindevelopingandimplementingacomprehensivedigitalstrategyforpromotingabusiness,venueordestination.Heorshemusthavestrongtimemanagementskillsandbeabletomanageandprioritizemultipleprojectsatthesametime.Thispositionrequiresanindividualwithcreativetalent,experienceinprogramming,back-endwebsitedevelopment,digitaldesignandvideoproduction,aworkingknowledgeofcurrentindustrysoftware,andaprofessionaldemeanor.

Page 2: JOB DESCRIPTION BOSTON CONVENTION MARKETING CENTER · The Boston Convention Marketing Center (BCMC) is a joint effort of the Greater Boston Convention & Visitors Bureau (GBCVB) and

PRIMARYDUTIES: • ManageSignatureBoston.com,whichisthecomprehensivesourceof

informationabouttheBCEC,theHynes,andTheLawnOnD• Provideongoingwebsitecontentupdates• Managethedevelopmentofnewwebmodulesanddesignnewpagesusing

SEObestpractices• Trackwebsiteperformanceandmakeadjustmentsbasedonsiteanalytics• OverseecontentdevelopmentfortheMeetingPlannerToolkitandMeeting

PlannerAlerts• Developdynamicpresentationmaterials,videopromotionsanddigital

graphicstosupportsales• Guideprojectsfrominitialconcepttofinishedwork• CollaboratewithBCMC,MCCAandGBCVBteammembersondigitalcontent

development• Seekappropriatefeedbackandapprovalsthroughoutdevelopmentprocess• Keepabreastofemergingtechnologiesinnewmedia,particularlyinbound

marketing,designprograms,officeprograms,andmobileplatforms• TrainBCMCteammembersonhowtobestutilizeourdigitalmarketingassets• Managetheworkofexternalpartnerswhoprovidedevelopmentanddesign

supporttoourdigitalmarketinginitiativesPREREQUISITES: Theidealcandidatewillpossessabachelor’sdegreefromafour-yearCollegeorUniversityinmarketing,communications,designorrelatedfield.HeorshemustbeproficientwiththeAdobeCreativeSuite(Photoshop,Illustrator,Acrobat,LightroomandDreamweaver),iMovie,GoogleAnalytics,HTML,andMicrosoftOfficeproducts(Word,Excel,PowerPoint).PreferredcandidateswillhaveexperienceusingHubSpot’smarketingandsalesplatforms.Heorsheshouldhaveprovenexperienceinmanagingadynamiccompanywebsiteofsignificantsizeandworkingwithinacontentmanagementsystem.Heorsheshouldalsohaveexperienceindevelopingvideosandotherdigitalpresentationmaterialstosupportsales.Qualifiedcandidatesshouldhaveaminimumof5-7yearsofrelatedindustryexperience.

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