john burke keynote speech
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TRANSCRIPT
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OUR GREATEST OPPORTUNITY
John Burke, Trek Bicycle Corporation
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3 TRENDS
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URBANIZATION For the first time in human history, more people are living in cities than in the rural areas.
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ENVIRONMENT Vehicles contribute to an estimated 60-70% of urban air pollution.
60% of the pollution created by car emissions happens in the first few minutes of operation.
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Average Weight
1960
2002
Difference
Kids 6-11 63 lbs 74 lbs +11 lbs
Men over 20 167 lbs 191 lbs +24 lbs
Women over 20 139 lbs 163 lbs +24 lbs
THE WORLD IS GETTING FAT
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 1985
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 1987
1985 – 2010 OBESITY TRENDS IN US
ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 1989
OBESITY TRENDS IN US ADULTS
1985 - 2010
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 1991
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 1993
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 1995
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% ≥20% 1997
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% ≥20% 1999
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2001
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% ≥25% 2003
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2005
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30% 2006
1985 - 2010 OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
2007
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
2008
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
2009
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
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THE WORLD IS GETTING FAT
2010
1985 - 2010
No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%
OBESITY TRENDS IN US ADULTS
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What solution will address these problems?
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The Bicycle Friendly World ALREADY EXISTS:
The Netherlands 25% of the Population Commutes by Bike
London Bike Commuters Avoid Congestion Charges
Boulder, CO 21% of the Population Commutes by Bike
Portland, OR Congressman Blumenauer’s Bike Commuter Act
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Utrecht
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WE ARE MAKING PROGRESS
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Then vs. Now in the U.S.
1995 2007
Industry money for advocacy $0 $2 million
Government spend $20 million $800 million
Safe Routes to Schools $0 $100 million
Bicycle Friendly CommuniAes 0 58
2012
$7 million
$1.2 Billion
$500 million
194
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Boston
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Kenzie Blvd, Chicago ½ mile protected bike lane
53% of rush hour traffic is now bikes Cars moving 1 minute faster
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B-Cycle San Antonio
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Ride the Drive, Madison
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31
Pennsylvania Ave concept
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Bicycle Friendly Communities 2003
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2004 Bicycle Friendly Communities
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2005 Bicycle Friendly Communities
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2006 Bicycle Friendly Communities
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2007 Bicycle Friendly Communities
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2008 Bicycle Friendly Communities
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2009 Bicycle Friendly Communities
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2011 Bicycle Friendly Communities
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Bicycle Friendly Community - Texas
# 32 BFC State Ranking
BF Community Rankings • Austin – Silver • San Antonio – Bronze • Woodlands Township - Bronze���
BF Businesses • Bicycle Sports Shop – Platinum • Bike World San Antonio – Silver • City of Austin – Silver • Blue Line Bike Lab – Silver • Casteel & Associates – Silver • Sugar Cycles - Silver • Advanced Micro Devices/Austin – Bronze • Asakura Robinson - Bronze • Bikesport/Houston – Bronze • Homeaway - Bronze • USAA/San Antonio - Bronze���
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Ray LaHood U.S. Secretary of Transportation
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“Bike projects are relatively fast and inexpensive to build and are environmentally sustainable; they reduce travel costs, dramatically improve safety and public health, and reconnect citizens with their communities.”
Ray LaHood U.S. Secretary of Transportation
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THERE IS A LONG WAY TO GO
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The U.S. Needs to Catch Up
0%
10%
20%
30%
40%
50%
U.S. Netherlands Denmark Germany
1%
30%
20%
14%
Trips Taken by Bike
Canada
2%
Switzerland
10%
Austria
9%
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Interested but Concerned 60%
No Way, No How 33%
Strong & Fearless <1%
Enthused & Confident 7%
4 types of transportation cyclists in Portland
STILL MUCH WORK TO BE DONE
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Copenhagen
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4 GREAT WAYS TO MAKE A DIFFERENCE
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RIDE YOUR BIKE Especially for trips 2 miles or less 1
40% of car trips in the United States are 2 miles or less.
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HAVE A PLAN 2
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GET ORGANIZED 3
Have a plan for the State, the City and your business.
Share the plan – if no one knows about the plan, it’s not a good plan!
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the Federal Government If made all the transportation decisions, then why doesn’t Tallahassee look like Portland?
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SHOW UP AND ASK 4
The World is run by those who show up.
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A small group of thoughtful people could change the world. Indeed, it’s the only thing that ever has.
— Margaret Mead