John Mucci

a profile

2015

In a nutshell

• I am an award-winning MarComm professional with 25 years experience producing interactive new media and web-based communi-cations.

Career Trajectory• Theater

• Playwriting

• Teaching

• Writer/Producer

• Corporate TV

• Creative Management

• Events & Training

• Digital Media Production

Representative Engagements

• Gartner for Marketing Leaders– New product line– Responsive site– Interactive

“Transit Map”– Eloqua marketing

automation

Havas Worldwide Digital

• Two major clients:– Diageo

• Johnny Walker

• Redstripe

• Baileys• 14 others

– IBM• Runrate App

• Multilingual sites

with Publicis Modem

• A recent engagement for Heineken’s “Share the Good” campaign, managed project with deliverables in rich media placement, Flash landing pages, mobile input, out-bound HTML, social networking and Web 2.0 sites (MySpace, Heavy, ScanScout) sweepstakes, all in two languages. Team of 18.

• www.sharethegood.com

with LCI Communications

• For Raritan Computers, marketing blitz with outbound HTML, animated landing pages, direct mail for each product. Wrote and project- managed team of seven.

• www.raritan.com

With Mintz & Hoke

• For Legrand North America, managing web presence migrated from 5 existing sites and databases into one cohesive branded website. Team of 12.

• www.legrand.us

with Design Trust

• Hybrid CD-ROM for Citibank Small Business. Wrote and project- managed team of four.

• ConAgra Foods, database driven web presence, home to more than 200 separate brands. Project-managed team of 8. www.conagra.com

with ACG Communications

• Web presence for Searle-Pfizer’s Celebrex. Outbound email and cards with Flash landing page and video segments. Managed team of five.

• Initial animation

with AmeriCares

• Managed all web-based communi-cations. Outbound HTML, landing pages, graphics and photos, RSS feeds, database management for 5 websites.

• www.americares.org

for MasterCard International

• Wrote / produced “MasterCard Payroll Card: A Better Way to Get Your Pay” for English and Hispanic audiences, using the same bilingual cast

• Both on YouTube

with Caribiner International

• Rollout of new branding for Pricewaterhouse-Coopers using synchronous “Digital Storytelling” with brand manager and partners. Wrote and produced with team of 10.

• Live rollout of Xerox innovation at COMDEX with John O’Hurley. Produced stage and video segments with animations.

with The Interactive Channel

• Developed “Local Source” for interactive TV with Insight Communications. Local news, weather, sports for 17 markets. Managed team of 12.

• Developed relationship with local newspapers for daily updates of news in HTML format through television

The Upshot

• Producer/PM, managing up to 50 people in five studio locations

• Literate, tech-savvy, over 20 industry awards for writing / producing

• Media agnostic, creative engagement

• Vertical markets: pharma, nonprofit, IT, beverages

john@jmucci.com

www.jmucci.com