21

AFT

ER L

OGO

This

lo

go w

as ha

nd dr

awn

to en

caps

ulat

e th

e fe

elin

g of

aut

hent

icity

that

Joh

nny

Le b

ring

s to

ea

ch a

ssig

nmen

t he

wor

ks o

n. C

reat

ing

the

sens

e th

at y

ou a

re g

aini

ng a

n au

then

tic

prod

uct

whe

n hi

ring

him

. He

leav

es a

dis

tinc

t m

ark.

JOHNNY

LE’S

PR K

IT

BEF

ORE

LOGO

This

log

o w

as c

reat

ed t

o en

caps

ulat

e th

e fe

elin

g of

bal

ance

and

ful

idity. I

app

ropr

iate

d from

the

m

ark

the

flui

dity

of

the

letter

“J”

flow

ing

into

the

“L

”, a

s w

ell as

the

bol

dnes

s of

the

fon

t.

JOHNNY

LE’S

PR K

IT

OUTE

R P

ACK

AGIN

G

JOHNNY

LE’S

PR K

ITTh

is w

ill b

e th

e ou

ter

shel

l of

the

pac

kagi

ng u

nit

that

will

hou

se the

par

ts a

nd p

iece

s of

John

ny L

e’s

pres

s ki

t. T

he b

ag is

mad

e of

off w

hite

pap

er b

ag

mat

eria

l an

d ho

uses

Joh

nny

Le’s n

ew s

igna

ture

w

ord

mar

k al

ong

the

fron

t an

d ba

ck o

f th

e ba

g.

INSID

E PACK

AGIN

G

JOHNNY

LE’S

PR K

ITTh

e pa

ckag

ing

unit co

ntai

ns th

ree

flas

h dr

ives

th

at h

ouse

Joh

nny’s

dire

ctor

ree

l, ci

nem

atog

raph

y an

d on

line

‘zin

e, T

he P

ear

Juic

e W

as G

ood.

The

dr

ives

are

hel

d do

wn

with

rubb

er g

lue

tabs

to

the

Styr

ofoa

m. Ea

ch d

rive

will

als

o ta

ke t

he v

iew

er t

o Jo

hnny

’s s

ocia

l med

ia a

nd p

erso

nal w

eb p

age.

Ove

r th

e St

yrof

oam

is p

last

ic w

rapp

ing

that

has

the

wor

d m

ark

and

a Q

R c

ode

prin

ted

upon

it. B

y sc

anni

ng

the

QR c

ode,

the

vie

wer

will

bring

up

John

ny’s

onlin

e bu

sine

ss c

ard

and

his

cont

act

info

rmat

ion

will

be

hous

ed i

n th

eir

phon

e’s

cont

act

sect

ion.

A

tote

bag

and

a T

-shi

rt w

ill a

lso

be i

nclu

ded

in

the

PR k

it. Th

e ph

otos

use

d on

the

bag

and

shi

rt

com

e from

John

ny’s ‘z

ine

that

’s inc

lude

d in

the

kit.

A po

ster

is

also

inc

lude

d.

➜

QR C

ODE

BUSIN

ESS C

ARD

JOHNNY

LE’S

PR K

ITO

ver

the

Sty

rofo

am i

s pla

stic

wra

ppin

g t

hat

has

a

QR co

de

pri

nte

d upon it

. Usi

ng yo

ur

IPhone

or

Sm

artr

eader

fe

ature

on yo

ur

cell

phone,

yo

u ta

ke a

pic

ture

of

the

QR co

de

and th

e vi

ewer

w

ill

rece

ive

Johnny’

s online

busi

nes

s ca

rd.

His

conta

ct i

nfo

rmat

ion w

ill

be

show

n i

n t

hei

r phone’

s co

nta

ct s

ecti

on.

FLASH D

RIV

E DIR

ECTO

R R

EELS

JO

HNNY

LE’S

PR K

ITTh

e pa

ckag

ing

unit c

onta

ins

thre

e flas

h dr

ives

tha

t ho

use

John

ny’s d

irec

tor

reel

, ci

nem

atog

raph

y an

d on

line

‘zin

e, T

he P

ear

Juic

e W

as G

ood.

Eac

h dr

ive

will

als

o ta

ke t

he v

iew

er t

o Jo

hnny

’s s

ocia

l m

edia

an

d pe

rson

al w

eb p

age.

CINEM

ATO

GRAPHY R

EEL

JOHNNY

LE’S

PR K

ITTh

is fl

ash

driv

e co

ntai

ns J

ohnn

y’s

cine

mat

ogra

phy

wor

k. T

his

driv

e w

ill a

lso

take

the

vie

wer

to

John

ny’s

pers

onal

soc

ial m

edia

sites

.

DIR

ECTO

R R

EEL

JOHNNY

LE’S

PR K

ITTh

is fl

ash

driv

e co

ntai

ns Joh

nny’s

dire

ctor

ree

l. Th

is

driv

e w

ill a

lso

take

the

vie

wer

to

John

ny’s p

erso

nal

soci

al m

edia

sites

.

THE

PEA

R J

UIC

E W

AS G

OO

D ‘ZI

NE

JOHNNY

LE’S

PR K

ITTh

is fl

ash

driv

e co

ntai

ns Jo

hnny

’s o

nlin

e ‘zin

e, T

he

Pea

r Ju

ice

Was

Goo

d. T

his

driv

e w

ill a

lso

take

the

vi

ewer

to

John

ny’s p

erso

nal

soci

al m

edia

site

for

ISSU

U.c

om, hi

s ot

her ‘zin

es a

re a

lso

hous

ed the

re.

VIMEO WEBSITEJOHNNY LE’S PR KITThis site contains Johnny’s video work. In the top left corner, the new signature has been applied to the site.

BEHANCE WEBSITEJOHNNY LE’S PR KITThis site contains Johnny’s video and photo work. In the top left corner, the new signature has been applied to the site.

CARGO COLLECTIVE WEBSITEJOHNNY LE’S PR KITThis site contains Johnny’s video and photo work. In the top left corner, the new signature has been applied to the site.

PO

STE

R O

F JO

HNNY L

EJO

HNNY

LE’S

PR K

ITTh

e ki

t als

o in

cude

s a

self

portra

it p

oste

r of

John

ny

Le a

long

with

the

new

sig

natu

re log

o.

LIM

ITED

EDIT

ION T

OTE

BAGS

JOHNNY

LE’S

LIN

EIf

John

ny

Le’s

phot

ogra

phs

are

show

n at

an

es

tabl

ishe

d ga

llery

th

at se

lls m

erch

endi

se,

this

lin

e ca

n be

use

d fo

r sa

les.

LIMITED EDITION TEE SHIRTSJOHNNY LE’S LINEIf Johnny Le’s photographs are shown at an established gallery that sells merchendise, this line can be used for sales.

JOHNNY L

E X R

EBRANDED

ELIZ

ABET

H A

TCHLE

Y

This

bra

nd b

ook

is a

con

cept

pie

ce a

bout

a p

ress

ki

t th

at c

an b

e se

nt o

ut t

o va

riou

s cl

ient

s Jo

hnny

ha

s so

ught

int

eres

t in

. Th

e bu

sine

ss c

ateg

orie

s th

at Joh

nny

Le is

invo

lved

with

is v

ideo

direc

ting

an

d ci

nem

atog

raph

y.