jonas klit nielsen, mindjumpers, mynewsday2012
TRANSCRIPT
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April 2012
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Is Social Media transforming traditional PR?
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”Technologies which facilitate online interaction between people”
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The Death of Traditional PR?
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The Death of Email Marketing/PR?
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Image by gsfc used with Attribution as directed by Creative Commons http://www.flickr.com/photos/gsfc/4422729133
The World is Changing..
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Companies are becoming media outlets.
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2007
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Destination to Distribution..
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Investing resources in building social communities. Growth in community base asCommunity members share and become ambassadors
Spending on traditional media/campaigns. You create awareness about you brand or product in a limited period
Why not take advantage of the impressions you have already made? Build and strengthen the relationships you have already established…
Social Brands Build Sustainable Relationships
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Marketing needs to think in editorial processes
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You are not the King
Involve
Dialog
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INTEGRATE
INTEGRATEINTEGRATE
INTEGRATE
INTEGRATE
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