jonathan marsh, google - mediasocial2 - developments in mobile
DESCRIPTION
Jonathan Marsh, head of mobile at Google presentation for MediaSocial2TRANSCRIPT
Google Confidential and Proprietary
Mobile @ mediasocial
Jonathan Marsh
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Be Present
Google Confidential and Proprietary
Be Present
Google Confidential and Proprietary
On a laptop
North Sydney
Friday 11:14 am
Be Relevant
hyundai ix35
Google Confidential and Proprietary
On a smartphone
Sydney CBD
Saturday 8:30am
hyundai ix35
Be Relevant
Google Confidential and Proprietary
Online conversions
Phone sales & leads
In-store traffic & sales
Cross - device sales
‘Micro - conversions’
= FVOM(Full Value of Mobile)
Be Optimised
Google Confidential and Proprietary
Keep up with your customer - try a mobile only day
Think Google site - for insight
How are you being present, relevant and optimised?