jones consulting inc. client: fort worth flyers kendall aragon, carter wyrsch alexander nethers,...
TRANSCRIPT
Jones Consulting Inc.Client: Fort Worth Flyers
Kendall Aragon, Carter WyrschAlexander Nethers, Steven Cruz
Domestic Key Performance Indicators
Source: IBISWorld Source: IBISWorld
Global Key Performance Indicators
4% yearly growth
Between $480-$620 billion
Growing faster than most GDP
rates
Industry Life Cycle
Mature StageSlowed growthTechnological age
Enhances growth
Source: IBISWorld
Trends
Domestic
Social Media, Blogging, and
Advertising
Global
Competition, Sporting Venues,
and Best Experience
Buyer Power High
Supplier Power High
Threat of Substitutes LowThreat of
New Entrants
LowRivalry Among
CompetitorsHigh
Porter’s Five Forces
Fort Worth• Headquarters
Dominican Republic• Global Expansion
Microsoft Access Data Storage
Basic Team Website
Minimal Information Systems
Current Technology
Locations
Company Analysis
Source:360texas.com
Source: www.wikimedia.com
Focused
Industry Wide
Current Strategy
Process Model
Buying a Ticket Process Model
Database Model
Primary Users: - Accounting Department- Sales Department- Marketing Department
Benefits:- Price Adjustments- Targeted Marketing
Schemes- Account For Changing
Trends
Customer Relationship ManagementPh
ased
Impl
emen
tatio
n
Hierarchical Structure
Expensive
Vast Number of Customers
Collaboration Tools
Trading Players
Marketing Agreements
Top-to-Bottom Management Communication
Contract Negotiations
Dashboard
Other Key Financial Measurement Charts and Graphs:- Average Profit Segmentation- Southwest Region Market Share- Social Media Links Activity- Stock Price- MLB Highest Average Attendance- Monthly Profit Figures- Profit Segmentation
Social Media Applications
“Social media outlets demonstrates our commitment to building awareness and a sense of community for our fans”
Global Expansion
• Dominican Republic• Why?– Due to its growing customer base– Nearly 17 percent of the MLB’s
ballplayers are coming from the nation, the IBISWorld reports.
Photo: ESPN
Business Intelligence System
Data Mining
More Efficient Advertising Techniques
Demographics
Customer Habits
Purchasing Trends
Prices
Maintain Competition
Social Media AppGoal: Convenience
• Mobile Game Assistance• Easier way to buy tickets• Parking location application• Food/Beverage • Merchandise
Source: Google