Joomla! SEO Aspects you FORGET

Website not SEO optimised? You’re invisible! Online presence is essential for any business, and even more so for startups and new websites.Having a website and having a website that is SEO optimized are two very different things.

Important SEO aspects Start-ups should start with

Meta Tag information and page titles The title is set by default the same as the article title if you don’t fill it in. For example, the About us page of a website; after it has been created, and filled with content, the page still remains without meta keywords, meta description and without a custom title (About Company name). You will ask yourself: “Why About Company name and not just simply About us?” The reason: to create a citation - What company is this and what does it stand for?

URL domain canonicalization (www or non-www domain & rel=”canonical” links)A lot of webmasters today, don’t give much attention to choosing between redirecting to www or to non-www domains, letting the website contain duplicate pages. You can check for duplicate pages with the help of the file from the root of your Joomla! website .htaccess, or using a SEO extension for Joomla!. URL’s are human readable, SE look for keywords in them and by using keywords in your URLs you avoid having duplicate URLs.

The images you have on your website must contain the Alt TagWe know that Google doesn’t just index the website content, but the images that have a title as well.The Alt Tag was made to show a text description for those that cannot see the image, including servers as well as robots. With the help of the Alt Tag we can receive free traffic when someone looks for an image or information via an image. So why not receive a little extra kick if it’s free, right?

Forgetting to check the website (website verification)A lot of webmasters have no idea or forget to check out how the website looks in major search engines (Google, Bing, Yahoo, Yandex). You can do a quick check by following the instructions in the following tutorials or using a Joomla! SEO extension. Google integration tutorial -> https://support.google.com/webmasters/answer/34592?hl=en

Add Sitemap in the webmaster consoleAny webmaster tool needs a website map called a Sitemap. This file with the extension .xml contains all the website URLs. Practically this sitemap.xml file helps search engines find the pages of your website more easily. To create a user friendly Sitemap take a look at: Best practices for XML sitemaps & RSS/Atom feeds.

Heading Tags (H1, H2, H3, H4, H5, H6)An insightful article is nothing without a carefully constructed title and well placed H1 Tag. Heading Tags are an important ranking signal for search engines so we need to be careful when dealing with them. There are plugins and websites that scan the pages of a website to verify their existence and order.

Page loading time and page sizeSearch engines love websites with fast loading time, so be sure to check how your website ranks in that aspect here: Test Page Speed. You will get some insight on how to make your wesite more easily surfed and how to boost UX (user experience).

How much of that stuff can be donw though RSSeo!? All of these SEO tasks can be accomplished with the help of RSSeo! The best Joomla! extension for SEO.

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