Social Media &Social Media &Your Career SearchYour Career Search

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What is Social Media 3 Keys to Social Media Is it Mysterious? The Big ones: LI, FB, T, B & V How to Use Social Media ROI Tips for Success Resources

Wikipedia definition: At its most basic, social media is a shift

in how people discover, read and share news, information and content (communication)

It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.

Another Communication Channel “Age Card” goes away Current trend You’re a “Learner” How we buy today

1. Be interesting2. Content is King3. Give to Get

1. The tools are new, the rest is the same

1. Communication2. Relationship Building3. Marketing

2. The Telephone was once new1. Integrated into our lives

3. Think of something similar 1. Yellow Page

LinkedIn FaceBook Twitter Blogging Video

LinkedIn• Complete your Profile• Invite your Network• Add a Photo (It’s about the Relationship)• Join Groups• Jazz up your Summary• Applications

Slide Share Events File Share

FaceBook• Complete You “Info” (like a LinkedIn Profile)• Add some pictures, be tasteful• Upload a Video• List Books you like• Slide Share• Pages

Twitter• Research

Single Search: http://search.twitter.com/ Multiple Streams: www.tweetdeck.com

• Publish Post from Twitter or phone Follow Listen Multiple Post: www.hootsuite.com

Blogging• Like Journal with Comments• www.WordPress.com• www.blogger.com• Link to LinkedIn, FB• Mention in Twitter• Add to Signature

Video• www.YouTube.com• Tagging• Create your own• Build your own YouTube channel

http://www.butterscotch.com/tutorial/Creating-Your-Own-YouTube-Channel

www.Ping.fm www.Nomee.com Look for posting links on Blogs &

Websites Link Social Media Sites

1. Listening – Use for research to better understand your customers.

2. Talking – Use to spread messages about your company to a more interactive channel

3. Energizing – Use it to super charge the power of brand enthusiasts’ word of mouth.

4. Supporting – Help your customer’s support each other. Helps when you have support costs and natural affinity for each other.

5. Embracing – Integrating your customers into how your business works and help them design your products.

1. Decide on your goals and intent. 2. Determine the right tools for you.3. Build your brand’s personality?4. Content is King! Repurpose.5. Use key words.6. Link resources.7. Build your community.

ROI – Return on Investment• What are you counting

Follows, Friends, Connections Awareness, Comments, Questions Customer Service Issues Resolved Sales, Gross Revenue, Profit

• How to Track Log, Excel, Big Chief Tablet Web tools CRM

Be authentic. • People can spot a fake miles away.

Be consistent. • Commit the time and resources necessary

to do it well. Be courteous.

• Listen and respond. This is a two or more way conversation.

Be patient. • It takes time to build a network in person as

well as Social media. Be genuine.

• People can tell if you are to hard selling or self-serving.

BE careful. • Only say things that are ok for your boss or

mother to see.

Groundswell by Charlene Li and Josh Bernoff, Forrester Research

Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway The New Influencers by Paul Gillin Mashable (Blog on Social Media Trends)

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Social Media &Social Media & Your Career SearchYour Career Search

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