julie hedlund toc bologna
DESCRIPTION
Children's Author Julie Hedlund's presentation for Tools of Change in Digital Publishing, Bologna 2013. Authors and Illustrators: Opportunities and Challenges in Publishing DigitallyTRANSCRIPT
Authors and Illustrators
The Opportunities and Challenges in Creating Digitally
Author Julie Hedlund
juliehedlund.com
@JulieFHedlund
Tried to Publish Traditionally
Knew TROOP Could Shine as an App
How?
The Story of TROOP
Biggest ChallengeFinding a non-DIY Publishing option
Publishers Looking for Original Content
How to Submit?
Developed My Own Proposal
Opportunities
Time to Market
Market Growth
Stories Well Suited for Interactivity
DiscoverabilityPost-Publication Challenge
Difficult for All Apps, Especially Original Ones
Constant Effort
Need Multiple App Strategy
Thank You!Web: juliehedlund.com
Twitter: @JulieFHedlund
Facebook: JulieFHedlund
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littlebahalia.com
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