july 14, 2008 combining the promise of the internet with the mobility of wireless communications

July 14, 2008

Combining the promise of the internet with the mobility of wireless communications

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More than 9 million US mobile subscribers say they have used their mobile phone to pay for goods or services.

Of the 40 million active US users of mobile websites in April, 5 million accessed mobile shopping and auction websites, up 73% from the same period last year with just 2.9 million m-commerce users.

6.5 million mobile users in the US have used SMS to purchase an item.

Source: Nielsen Online, 2008

Mobile FactsMobile Facts

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Ron BienvenuChairman & CEO

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Overview

Why Mobility?

Our Solution

Projections on the Future of Mobility

Q/A

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eZee uses mobility to help enterprises intensively manage inventory, influence consumer demand at the point of purchase and deliver higher levels of customer loyalty in ways that have historically been impossible. The net result is a significant reduction in inventory losses, greater revenue and more efficient advertising and marketing efforts.

Our partnership with SiteMinis positions us to be the leader in helping companies profit from the most valuable two inches of real estate in the world – the mobile phone.

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Store Managers

• No technology or data for market analytics• Decisions made by store manager intuition• Feedback from corporate can take months or longer which is too slow for companies with perishable inventory

The newly emerging ability to interact with consumers at the point of purchase through mobile devices combined with market analytics and software-as-a-service deployment mean store managers can cost-effectively manage inventory levels more intensively than ever before – the result, reductions in lost inventory and higher revenue.

Corporate HQ

• Extensive technology and data• Used to determine advertising and marketing• Best data available is 30 days old, but usually 90+

Regional Operations

• Deploys advertising and marketing campaigns• Localizes advertising and marketing initiatives• Gauges performance and reports to corporate• Data is generally 30 days old

Set Targets & Simulate

Create Campaign

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Capture & Measure Report OptimizeLaunch

eZee’s mobile marketing modules provide a customer with everything they need to create, simulate and launch a mobile marketing campaign.

Each customer gets a personalized AJAX user interface, wizards to assist in the campaign creation process, and extensive on-line help. And of course, our customer service center is available 24/7.

Set Targets &Simulate LaunchCreate

Campaign

Mobile Marketing Solutions

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Various media are now “text” enabled and ready for consumer interactions

Capture & Measure Report Optimize


Create Campaign Launch


Campaign


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Campaign


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FREE PINT GLASS

eZee’s Prime platform handles the interaction between consumer and retailer.

Notice that the output to the same text code can be different. This is due to eZee’s sophisticated algorithms that allow for dynamic content depending on any number of variables.

Also note that eZee’s Prime server can alter the type of content, in this case switching from text to image, depending on the consumer’s device.





Campaign


Capture & Measure

Capture &Measure

Report Optimize

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Campaign


OptimizeReport

Market Analytics Solutions

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Lessons learnedMobile Marketing is not magicEducating the customer is key to successDirect correlation between the price of a good and redemption rates by consumersSuccess rates are growing rapidlyMore data means better interactions

ResultsIntensive inventory management at the point-of-purchase means lower inventory spoilage and better supply chain managementHigher customer loyalty through personalized interactions means more revenue over time

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Case Study #1: Moe’s Southwestern GrillMoe’s has 13 stores, six are “active” and seeing meaningful resultsRegion-wide radio and TV advertisingActive stores have an average of 20% redemption ratesInactive stores have less than 5% redemption ratesWhat’s differentiates “active” from “inactive”?

Biggest difference is Active stores promote mobile marketing aggressively in the retail outletActive stores use the data to refine the offers down to the individual consumerActive stores had higher overall revenue and were able to reduce inventory losses due to spoilage by 3%

Case Study #2: SandJamm Two locations selling high end surfing equipmentVery aggressive in store promotionLittle to no radio and TV advertising50% redemption rates

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Today Mobility is mostly about the technical capabilities of interactions and developing best practices

In the next 24 months, mobile marketing will be integrated more closely with inventory management systems

24 to 72 months out, mobile marketing will be integrated with supply chain systems to deliver incredible leaps in efficiencies and turn supply chain systems from “reactive” systems to “proactive” revenue management solutions

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Ron Bienvenu, Chairman and CEOSerial technology entrepreneurFounded, grew and sold two software companiesRaised over $250 million in various financingsParticipated as a principal in over 60 software M&A transactions

John Sullivan, President and FounderFounder of Outtask, Inc. which was sold to Concur in 2006 for $90+ millionOuttask founded in 1999World class sales, marketing and operational experiencePersonally invested $500,000+ in eZee to date

C. Enrique Ortiz, CTO and FounderRecognized as a world leader in mobile technologiesPublished author and noted technology visionaryHelped define the global Java standards for mobile technologyPioneer in developing mobile applications with almost 20 years of mobility experience

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Andreas S. Wiegand, Ph. DVisionary expert in the study people and the data they create on the web and their mobile phonesCurrently an independent consultant with firms that include Alibaba, Lufthansa, MySpace, and Nokia and previously served as Chief Scientist of Amazon.com Professor and speaker on the topics of Data Mining and Electronic Business at Stanford University, Marketing in Web 2.0 at UC Berkeley/Haas, and The Digital Networked Economy at Tsinghua/INSEAD Has published more than 100 scientific papers mainly on applications of machine learning and data mining to finance, business and the web

Tomi T. AhonenA world recognized expert on the areas of Telecoms, Datacoms, and 3G/UMTS, 2.5G and Mobile ServicesFour-time bestselling author of technology and futurist books including Communities Dominate Brands, m-Profits, 3G Marketing and Services for UMTSIndependent consultant and motivational speaker in the converging areas of mobile telecoms, internet, media, advertising, credit and banking, and virtual reality Lecturer at Oxford University and resident of Hong KongPreviously headed Nokia's Global 3G Business Consultancy Department and Nokia's 3G Research Centre

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Questions???

[email protected]

Expand your online opportunities, with mobile capabilities

july 14, 2008 combining the promise of the internet with the mobility of wireless communications

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