july 2013 meetup : introduction to app publish - ujjwal kabra
TRANSCRIPT
Ujjwal Kabra 27 July 2013
Introduction to InMobi App Publish Simplifying App Distribution for Android Developers
About me • Joined InMobi in June 2009 • In Bangalore • Engineering & Product • Working on App Publish for the last 1.5
years
Agenda
‣ Why are Alternate App Stores important?
‣ Challenges in distributing through Alternate App Stores
‣ How App Publish Solves these challenges?
‣ Demo
‣ Questions
Advanced users are looking at alternate sources
Poor local / regional support
Not available on all devices
Why look beyond Google Play?
User mindshare - 800k apps competing for attention
Alternate App Stores… How Many?
5
300+ Android App Stores!
Closed Doors – No direct developer programs
Complex Laws & Agreements
Increasing Efforts / Low ROI
What are the challenges in publishing to alternate app
stores?
Reporting & Settlements
How App
Publish Works
What App Publish does
Android Apps (or widgets, wallpapers, utilities)
App Publish – what we do for developers
Alternative App Channels (Independent, Operator, OEM)
Downloads
What App Publish does
Android Apps
The App Publish Difference
App Stores
NORMAL APP SUBMISSIONS PROCESS (different for each store)
Single platform lets you submit to multiple stores at the same time
Select Stores based on app attributes – pricing, ads, IAP, language etc.
Marketing translations across all required languages
Automated Image Manipulations to satisfy 100s of Image
requirements
Single portal makes submission management easier
The
best
par
t is
…
.. single dashboard to check reports & settlements
App Store Filters by Region, Business Model & Aggregators
New EZPublish Mode: Auto fetch your binaries,
description & images from Google Play
Based on developer feedback from our first 1000 developers J
Bonus : New Features in July 2013 release
More feedback from Developers
Multiple IAP SDK support
Promotions on App Publish stores
Social, Feedback, Ratings etc.
Gateway to China!
What’s next? Coming Soon!
1. Intense competition in Google Play, App Publish changes this
2. FREE to use NO SDK and all downloads deliver a $ value to Developer
3. Global reach, access to over 300m Android users in over 150 other stores
4. Estimating over 1b downloads to target with reduce competition
4 Reasons for Developers to use App Publish
Questions?
Ujjwal Kabra Product Manager, App Publish [email protected] @brilliantnut
www.inmobi.com/app-publish [email protected] facebook.com/inmobi twitter.com/inmobi
Thank you.