Secrets of a Successful Online Marketing Plan

Online market – what is it?

Search Engines

Referring Sites

Direct Traffic

Your Website

Look Around

and leave

Bounce

Desired action

What is keyword research? Based on statistics that is gathered by Google Tells you what people are interested in, and in what relative

numbers. Better yet, it reveals the actual language people are using when they think about those topics, which provides you with insight on how to converse with them.

Why do keyword research?By knowing what people search for you are

able to:Create content that answers your market

expectationsOptimize your web pages so that they are

found when a potential client searches the web for the services you offer

Create efficient paid search campaigns

Keyword Research Using Google Keyword Tool

Keyword Research with Google Keyword Tool

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How to startMake a list of every possible search term that people

might use when searching for whatever you’re selling.

Avoid stand-alone words that are too general, such as “travel”.

Put yourself in your Customer’s Shoes, ask yourself: What problem does my product or service solve for my typical customer?

Check out Your CompetitionUse Google Keyword Tool to find out search volumes,

keywords ideas and competitionPick the top 10~20 keywords

A word about Search Engine Optimization

Search engines have a selfish interest in providing the best search results possible

Your job is to make YOUR Web pages the most relevant pages available for your business related keywords.

External links help Google validate the quality and relevancy of your website .

Keywords & Content

Keywords

Good Content

Better SEO

More TrafficMore Links

Repeat Visits

Content is king: Write better copy

Creating fresh, engaging content helps build a loyal following and attract links.

Good content creates natural linksGood content bring repeat visitsGood content likely to cover long tail

keywords that your market is looking forThe secret for writing great website copy is

simple: use keyword, the words people use when they search, within your website copy

Google Webmaster Tools

Google Analytics – Visitors Stats

Google Analytics – Traffic Sources

Google Analytics - Keywords

About your domain nameThe domain name of your website can have a

significant impact on the results you achieve.Good keywords in the domain name can assist in

ranking higher in the search engine. Ideally you would want to have the exact match keyword in your domain name.

ExamplesEftForWeightLoss.comEftForWeightLoss.caEftPractitioner.comEftPractitionerVancouver.com

About WebsitesI highly recommend WordPress

SEO Friendly by designOur clients love WordPress because it allows

them to freely edit all of their site content, images, documents, videos, navigation and more without being a web developer or having a technical knowledge

Easy integration with social mediaEasy to expand as you grow

Google Webmaster Tools: www.google.com/webmasters/tools

Google Keyword tool adwords.google.com/select/KeywordToolExternal

Key word research guide by Wordtrackerhttp://www.wordtracker.com/academy/keyword-research-guide

Resources

Special offer – Website setup Gold Package Keyword Research Bonus Help you pick and register a domain name Help you plan the content of your site Guide you through registering your domain Walk you through web hosting set up � Setup email account (you@yoursite.com) Install a premium template of your choice Basic customization theme header & colors Create a Favicon for your site Setup the basic search engine optimization features and instruct you how to

use them 45 minutes WordPress orientation session Setup and integrate Google Analytics Account Setup Google Webmaster account Free email support for four weeks Social media integration features

Price and scheduleRegular prices is $895 (+taxes for Canadians)Bonuses:

Keyword Research One year free hosting value - $66

Payment options: 3 instalments of $300 each or 5 instalments of $185 each

Not included: Domain name ($13 / year) , Hosting : $5~6 a month, copySchedule: Work will start within 3 business day after first payment. Your website will be up within 3 weeks.

Thank You

Connect With Me:Email: Michelle@CastilloMediaGroup.comLinkedInTwitterFacebook ( Feel Free to Like us )

Website: WordPressInsider.org