junde_yu_appannie_by the numbers: the korean market

Ⓒ App Annie 2013 CONFIDENTIAL PROPERTY OF APP ANNIE - DO NOT DISCLOSECONFIDENTIAL - PROPERTY OF APP ANNIE | DO NOT DISTRIBUTE | © 2013

IntelligenceOverview

25 January 2013

CONFIDENTIAL | DO NOT DISTRIBUTE

China and Worldwide Game Trends

PG ConnectsJanuary 2014

Junde Yu 余俊德VP APAC


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Game Downloads by Country, November 2013

• United States & China drove about 40% of iOS game downloads• Russia has moved up over the past year to become the #3 country in combined iOS and Google Play

game downloads


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Game Revenue by Country, November 2013

• Japan, US, & South Korea drove about 75% of Google Play games revenue• iOS remained the clear revenue leader in most major market, with the exception of South Korea and Japan


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How are the markets shifting in the iOS App Store?

Rank by Downloads Rank by Revenue

RankNov 2013 Country Chg vs.

Nov 2012 Country Chg vs.Nov 2012

1 United States - United States -

2 China - Japan -

3 United Kingdom é1 China é3

4 Japan ê1 United Kingdom ê1

5 Russia é3 Australia ê1

6 France ê1 Canada ê1

7 Canada ê1 France -

8 Germany ê1 Germany -

9 Australia é1 Russia -

10 Italy ê1 South Korea -

Korea: 23rd


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How are the markets shifting on Google Play?

Rank by Downloads Rank by Revenue

RankNov 2013 Country Chg vs.

Nov 2012 Country Chg vs.Nov 2012

1 United States - Japan -

2 Russia é2 South Korea é1

3 Brazil é5 United States ê1

4 South Korea ê2 Germany é1

5 India é1 Taiwan N/A

6 Mexico é9 United Kingdom ê2

7 Thailand é5 France -

8 Germany ê3 Hong Kong é13

9 Turkey é8 Australia ê3

10 Japan ê7 Russia ê2


Top Games by Downloads in Korea, 2013

Game Publisher

1 쿠키런 for Kakao (Cookie Run for Kakao)

Devsisters

2 모두의마블 for Kakao (Everybody’s Marble for Kakao)

CJ Group

3 캔디크러쉬사가 for Kakao (Candy Crush Saga)

King

4 포코팡 for Kakao (Pokopang for Kakao)

NHN Entertainment

5 애니팡 사천성 for Kakao (Sachuansung for Anipang)

SundayToz

6 윈드러너 for Kakao (Wind Runner)

WeMade

7 Temple Run 2 Imangi

8 Real Racing 3 Electronic Arts

9 몬스터 길들이기 for Kakao (Monster Taming)

CJ Group

10 돌아온 액션퍼즐패밀리 for Kakao (Puzzle Family)

GAMEVIL

Game Publisher


Devsisters


WeMade


CJ Group

4 Race Cha Cha Cha CJ Group

5 다함께 퐁퐁퐁 for Kakao (Everybody Pong)

CJ Group

6 Anipang SundayToz

7 애니팡 사천성 for Kakao (Sachuansung for Anipang)

SundayToz

8 터치파이터 for Kakao (Touch Fighter)

WeMade

9 Arrow Four Thirty Three

10 포코팡 for Kakao (Pokopang for Kakao)

NHN Entertaiment

iOS App Store Google Play


Top Games by Revenue in Korea, 2013

Game Publisher

1 Million Arthur Shanda

2 퍼즐앤드래곤 (Puzzle & Dragons)

Gungho Online


CJ Group


CJ Group


WeMade

6 마구마구 2014 for Kakao (Everybody Baseball)

CJ Group

7 Clash of Clans Supercell


Devsisters

9 HELLO HERO for Kakao Fincon

10 Kingdom Overlords Digital Cloud

Game Publisher


CJ Group


CJ Group


Devsisters


WeMade

5 Race Cha Cha Cha CJ Group

6 Anipang SundayToz

7 마구마구 2014 for Kakao (Everybody Baseball)

CJ Group

8 Fish Island NHN Entertainment

9 HELLO HERO for Kakao Fincon

10 Million Arthur Shanda



Top Publishers by Games Downloads in Korea, 2013

Publisher HQ Country

1 CJ Group Korea

2 GAMEVIL Korea

3 Electronic Arts United States

4 Gameloft France

5 WeMade Korea

6 Com2uS Korea

7 Rovio Finland

8 Devsisters Korea

9 NAVER Korea

10 NHN Entertainment Korea


1 CJ Group Korea

2 GAMEVIL Korea

3 WeMade Korea

4 Com2uS Korea


6 NEXON Korea

7 Tiny Piece China

8 Devsisters Korea

9 SundayToz Korea

10 Neowiz Korea



Top Publishers by Games Revenue in Korea, 2013


1 CJ Group Korea

2 WeMade Korea

3 Shanda China

4 Gungho Online Japan

5 Com2uS Korea

6 Kunlun China

7 Supercell Finland

8 GAMEVIL Korea

9 NAVER Korea

10 Digital Cloud China


1 CJ Group Korea

2 WeMade Korea

3 Devsisters Korea


5 SundayToz Korea

6 GAMEVIL Korea

7 Com2uS Korea

8 Four Thirty Three Korea

9 Kunlun China

10 Fincon Korea



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Top Foreign Publishers by Games Revenue in Korea

Foreign Publisher

HQ Country Top Grossing Game by Publisher (in Korea)

1 Kunlun China Armed Heroes

2 Shanda China Million Arthur

3 Gungho Online Japan Puzzle & Dragons

4 King UK Candy Crush Saga

5 Gameloft France Asphalt 8 Airborne


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