just because you can make a video doesn't mean you should (#focusonlearn)
TRANSCRIPT
![Page 1: Just Because You CAN Make a Video Doesn't Mean You SHOULD (#FocusOnLearn)](https://reader031.vdocuments.net/reader031/viewer/2022022203/5875d48b1a28ab8f438b5f51/html5/thumbnails/1.jpg)
Just because youmake a
VIDEOdoesn’t mean you
#FocusOnLearn
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JD DillonPrincipal Learning Strategist
![Page 3: Just Because You CAN Make a Video Doesn't Mean You SHOULD (#FocusOnLearn)](https://reader031.vdocuments.net/reader031/viewer/2022022203/5875d48b1a28ab8f438b5f51/html5/thumbnails/3.jpg)
@JD_Dillon #FocusOnLearn
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@JD_Dillon
WHY
WHEN
HOW
#FocusOnLearn
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@JD_Dillon
I just think that we’re going to be in a world a few years from now where the vast majority of the content that people consume online will be video.
“
#FocusOnLearn
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@JD_Dillon #FocusOnLearn
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@JD_Dillon #FocusOnLearn
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153 MILLION views in 2 weeksDirect brand impact
@JD_Dillon
#FocusOnLearn
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@JD_Dillon #FocusOnLearn
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US adults spent 5hrs 31minswatching video every day last year.
@JD_Dillon #FocusOnLearn
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Vision trumps all other senses & shapes our perception of reality.
@JD_Dillon #FocusOnLearn
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@JD_Dillon #FocusOnLearn
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Our senses are built to work together – for survival.
@JD_Dillon #FocusOnLearn
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Video adds visual context to enhance analysis + understanding.
@JD_Dillon #FocusOnLearn
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WHY
WHEN
HOW
@JD_Dillon #FocusOnLearn
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Context
Emotion
Complexity
Diversity
Approachability
Replay-ability
@JD_Dillon #FocusOnLearn
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WHY
WHEN
HOW
@JD_Dillon #FocusOnLearn
![Page 18: Just Because You CAN Make a Video Doesn't Mean You SHOULD (#FocusOnLearn)](https://reader031.vdocuments.net/reader031/viewer/2022022203/5875d48b1a28ab8f438b5f51/html5/thumbnails/18.jpg)
@JD_Dillon #FocusOnLearn
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To Instruct
To Share
To Immerse
To Discuss
To Involve
Proprietary examples removed
@JD_Dillon #FocusOnLearn
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A Few Rules Guidelines
@JD_Dillon #FocusOnLearn
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Duration@JD_Dillon #FocusOnLearn
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@JD_Dillon #FocusOnLearn
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@JD_Dillon #FocusOnLearn
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Production Quality
Delivery Speed Pop & Sizzle
@JD_Dillon #FocusOnLearn
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Simplicity@JD_Dillon #FocusOnLearn
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Timeliness
@JD_Dillon
25,500results
#FocusOnLearn
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Virality
@JD_Dillon #FocusOnLearn
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Embed
@JD_Dillon #FocusOnLearn
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@JD_Dillon #FocusOnLearn
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Embed
@JD_Dillon #FocusOnLearn
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Relatedness
@JD_Dillon #FocusOnLearn
![Page 32: Just Because You CAN Make a Video Doesn't Mean You SHOULD (#FocusOnLearn)](https://reader031.vdocuments.net/reader031/viewer/2022022203/5875d48b1a28ab8f438b5f51/html5/thumbnails/32.jpg)
Relatedness
@JD_Dillon #FocusOnLearn
![Page 33: Just Because You CAN Make a Video Doesn't Mean You SHOULD (#FocusOnLearn)](https://reader031.vdocuments.net/reader031/viewer/2022022203/5875d48b1a28ab8f438b5f51/html5/thumbnails/33.jpg)
@JD_Dillon
Determine message
Identify use case(s)
Evaluate guidelines
Make it social
Support w/ text
#FocusOnLearn
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@JD_Dillon #FocusOnLearn
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@JD_Dillon #FocusOnLearn
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