just buy my damn music: a rockstar guide to participating in social media without actually being...
DESCRIPTION
A presentation on how to to approach the new music economy and market your music online.TRANSCRIPT
Just Buy My Damn Music
HowRockstarsCanFurtherTheirCareerWithoutEngaginginSocialMediaandOnline
Tools
CharlesAlexander
www.outsidetheboxmusic.com
Just Buy My Damn Music Acknowledgements
DaveDelaneyPinkyGonzales
DavidHooper–MusicBusinessRadioLydiaHutchinson–PerformingSongwriter
MarkKrejciMarkMontgomery
KateO’NeillLucasParry
www.outsidetheboxmusic.com
Just Buy My Damn Music
Here’sHow
www.outsidetheboxmusic.com
Just Buy My Damn Music
• Getsignedtomajorlabelfor$1milliondollars
• Actuallymakeit$2million
• Youhaveanamazingteambehindyouandallyouhavetodoisjustshowup.They’lldoeverythingelse.
• ArichrelaTvediedandleUyouabigpotofmoney.
• T‐BoneBurneWendorsesandchampionsyou.AlsotoldyoutostayofftheInternet.
• YoucanaffordandsTllpayformajormarketradioairplay.
www.outsidetheboxmusic.com
Just Buy My Damn Music
SoGoodLuckWithThat
NowForTheRestofUs…
www.outsidetheboxmusic.com
Just Buy My Damn Music
Nooneiscomingtosaveyou.Howdoesthatmakeyoufeel?
‐DerekSivers,founderofCDBaby
www.outsidetheboxmusic.com
Just Buy My Damn Music
ButFirst…
TheExcuses
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Just Buy My Damn Music
• BuildingAMystery• TheMusicStandsByItself• TheSoundQualitySucks• NoTime.IHaveToCreateMusic.• HowDoIKnowIt'sGonnaWork?• IFeelCheesy(orDirty)• ArielHyaW'sSocialMediaFoodPyramid
www.outsidetheboxmusic.com
Just Buy My Damn Music Musician’s Social Media Pyramid
!"#$%$"&'()*"+,-*(.(/0
LIKE: BREAD, CEREAL, PASTA
SERVINGS (RECOMMENDED FREQUENCY): 3 - 4 OUT OF EVERY 10 POSTS
GROUP 1. DIRECT ENGAGEMENT
LIKE: MEAT, POULTRY, FISH, BEANS, EGGS SERVINGS (RECOMMENDED FREQUENCY): 2 - 3 OUT OF EVERY 10 POSTS
GROUP 3. CURATE CONTENT
(AKA SELF PROMOTION)LIKE: FATS, OILS & SWEETS (USE SPARINGLY!)SERVINGS (RECOMMENDED FREQUENCY): 1 OUT OF EVERY 10 POSTS
GROUP 5. SHINING A LIGHT ON YOURSELF
LIKE: MILK, CHEESE & YOGURT
SERVINGS (RECOMMENDED FREQUENCY): 2 OUT OF EVERY 10 POSTS
GROUP 4. A PICTURE SAYS 1,000 WORDS
LIKE: FRUITS & VEGETABLES SERVINGS (RECOMMENDED FREQUENCY):2-3 OUT OF EVERY 10 POSTS
GROUP 2: SHINE A LIGHT ON OTHERS
CourtesyofArielPublicityhWp://www.arielpublicity.com
InAriel’sBlogPost:“CanYouEat?ThenYouCanMasterSocialMedia!”
www.outsidetheboxmusic.com
Just Buy My Damn Music Engage
• Directlybyemail.Soyes,youdoneedamailinglist.StronglyrecommendReverbNaTon’smailinglisttool,FanReachorFanReachPro.FanReachProallowsforcustomizaTon.RNalsoallowswidgetstobeembeddedacrossyourtouchpointsontheweb.
• Blogonyourownwebsite.Ifatallpossible.ConsiderusingWordpress,SquareSpaceorBandZoogle.
• Videoisthenewradio.YouTubeisyourfriend.SoisVimeo.Shouldbeakeypartofyournewmediastrategy.
• FaceBookFan/LikePage–letitbecomeyourbread&buWer.
• MySpace?No,I’venotlostmymind.Yes,sTllarelevantlistening/discoverytoolformusic.It’sthedefaultgotoforfolkswhowanttolistentoyourmusic.Don’tworryaboutyourfriendscountthough.
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Just Buy My Damn Music ReverbNaTon
www.outsidetheboxmusic.com
Just Buy My Damn Music
www.outsidetheboxmusic.com
Just Buy My Damn Music
JuliaNunesonYouTubeThisvideo:904,000+viewsCumulaTve:Almost40MviewsAlmost178,000subscribers
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Just Buy My Damn Music
www.outsidetheboxmusic.com
Just Buy My Damn Music AwordaboutTwi1erIfyoucandoitanddoitwell,goforit.Ifnot,beWertogetanaccountandobserveforawhile…
FollowfolkswhotweetwellsuchasIngridMichaelson(@ingridmusic),ImogenHeap(@imogenheap)andGabeDixon(@gabedixonmusic).
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Just Buy My Damn Music OtherMusicMarke8ngPla;orms
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Just Buy My Damn Music TheMackDaddyofMusicMarke8ngPla;orms
HavebeenintroducedlatelytoTopSpin.CadillacofmusicmarkeTngplaporms.Commissionsareabitonthehighside–around20%.Notforeveryone–butworthlookingat.
IhearNimBitisacompeTTvealternaTve.NodirectaccesssoIcan’ttryitout.Buthavebeentoldit’spreWygood.
Finally,ourownMarcusWhitneyisCTOofMoonToastasocialcommerceplapormformusic.GetintouchwithMarcusformoreinfo.
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Just Buy My Damn Music
CharlesAlexander
ArTstServices:www.outsidetheboxmusic.comArTstSite:www.charlesalexander.comEmail:[email protected]
TwiWer@musiccharlesPhone:615294‐8003
QuesTons?Answers?