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www.bluebusinessmedia.com, +48 12 350 54 00, [email protected] 04th – 05th of October 2011 JW Marriott Bucharest Grand Hotel, Bucharest Romania Retail Summit Plenary/Main session: Shopper Marketing & Category Management session: Purchasing, Sales & Private Labels session: Pawel Musial Representative of CEO, Representative of Prof. PhD Cristian Paun PhD Ira Kalish Mircea Valentin Giani Bunea Gheorghe Pogea Matthias Queck Research Director Consumer Business Director, Member of the Board General Manager, Profi Rom Food Minister of Economy, Commerce & Business Environment Minister of Ministry of Agriculture and Rural Development Academy of Economic Studies, Bucharest Deloitte Research USA Romanian Competition Council Kamis Condimente former Minister of Finance Planet Retail UK Aura Radulescu Robert Krzak Valentin Serban Mihai Vasilescu Robert Cimpoca Eugen Popa Mirela Lupas Larisa Matasaru Purchasing Manager, Board Member, Commercial Director, Purchasing Director, Marketing Director, , Private Label Director, Technical & Production Director, Purchasing Manager, Radu Bozocea , Partner Purchasing Director Cora Hypermarkets Tradis Wholesale Poland Billa Romania Rompak Retail Alba Com Vascar Farmec Cora Hypermarkets Weizmann Ariana & Partners Fotini Teodorescu Jean-Pierre Bonvallet Tzafrir Granat Mihut Craciun Alin Fetita Sorin Minea Viorel Matei Ciprian Iosep Casper Haring President & General Manager, Director International Business Development, CEO, General Manager, CEO, President, , CEO, Managing Director, President CEO, Commercial Director, Sorana Georgia Vassante Monany Dobrogea Group Private Label Manufacturers Association Muller Dairy Romania Kandia Dulce Sam Mills Group Romanian Food Industry Federation Romanian Federation of Agriculture Producers GS1 Romania Blue Business Media Billa Romania CDE R Interex Sabin Fane Bancu Valentin Jacek Kotarbinski Loredana Butnaru Cristina Sotropa Tudor Turtudău Tatiana Şoldeanu Viorel Ognean Carmen Miron Cristian Moanta Marketing Manager, Head of Category Management, General Manager, Executive Director, Category Manager and Visibility East Balkans, Manager Group Brand, Marketing Director, Director Sales Development, Trade Manager Modern Market, Billa Romania Danone POPAI Poland Marelvi Impex PepsiCo Reckitt Benckiser Balkans Pambac Diageo Coca-Cola HBC Independent Expert The biggest and most important RETAIL & FMCG industry meeting in Romania English agenda inside! Media Patronage: Partners: Bronze Sponsor: Silver Sponsor: Sponsor:

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www.bluebusinessmedia.com, +48 12 350 54 00, [email protected]

04th – 05th of October 2011JW Marriott Bucharest Grand Hotel, Bucharest

Romania

Retail Summit

Plenary/Main session:Shopper Marketing& Category Managementsession:

Purchasing, Sales & PrivateLabels session:Pawel Musial

Representative of

CEO,

Representative of

Prof. PhD Cristian Paun

PhD Ira Kalish

Mircea Valentin

Giani Bunea

Gheorghe Pogea

Matthias Queck

Research Director

Consumer Business Director,

Member of the Board

General Manager,

Profi Rom Food

Minister of Economy, Commerce

& Business Environment

Minister of Ministry of

Agriculture and Rural

Development

Academy of Economic Studies,

Bucharest

Deloitte Research USA

Romanian Competition Council

Kamis Condimente

former Minister of Finance

Planet Retail UK

Aura Radulescu

Robert Krzak

Valentin Serban

Mihai Vasilescu

Robert Cimpoca

Eugen Popa

Mirela Lupas

Larisa Matasaru

Purchasing Manager,

Board Member, Commercial Director,

Purchasing Director,

Marketing Director,

,

Private Label Director,

Technical & Production Director,

Purchasing Manager,

Radu Bozocea

,Partner

Purchasing Director

Cora Hypermarkets

Tradis Wholesale Poland

Billa Romania

Rompak

Retail Alba Com

Vascar

Farmec

Cora Hypermarkets

Weizmann Ariana &

Partners

Fotini Teodorescu

Jean-Pierre Bonvallet

Tzafrir Granat

Mihut Craciun

Alin Fetita

Sorin Minea

Viorel Matei

Ciprian Iosep

Casper Haring

President & General Manager,

Director International Business

Development,

CEO,

General Manager,

CEO,

President,

,

CEO,

Managing Director,

President

CEO,

Commercial Director,

Sorana Georgia

Vassante Monany

Dobrogea Group

Private Label

Manufacturers Association

Muller Dairy Romania

Kandia Dulce

Sam Mills Group

Romanian Food

Industry Federation

Romanian Federation

of Agriculture Producers

GS1 Romania

Blue Business Media

Billa Romania

CDE R Interex

Sabin Fane

Bancu Valentin

Jacek Kotarbinski

Loredana Butnaru

Cristina Sotropa

Tudor Turtudău

Tatiana Şoldeanu

Viorel Ognean

Carmen Miron

Cristian Moanta

Marketing Manager,

Head of Category Management,

General Manager,

Executive Director,

Category Manager and Visibility East

Balkans,

Manager Group Brand,

Marketing Director,

Director Sales Development,

Trade Manager Modern Market,

Billa Romania

Danone

POPAI Poland

Marelvi Impex

PepsiCo

Reckitt Benckiser Balkans

Pambac

Diageo

Coca-Cola HBC

Independent Expert

The biggest and most important RETAIL & FMCG

industry meeting in Romania

English agenda inside!

Media Patronage:Partners:Bronze Sponsor:Silver Sponsor: Sponsor:

Congress AgendaPLENARY SESSION

9:30 Registration and morning coffee

9:55

10:00

10:30

11:00 Coffee break

11:25

11:55

12:25 Panel discussion

Opening remarks by Chairman

Factors likely to influence Romania’s economy in the comingmonths/year?

Fighting against hypermarkets’ commercial policy: analysis ofactions which should and ought not be undertaken on themarket by state

Global trends for hypermarkets and discounters in CentralEurope - how they will shape the retail landscape in Romaniaand in the region

Consumer 2020: unprecedented changes in consumer behaviorand their meaning for retailers

Strategies for the period of changes and adjustments to today’smarket: priorities of the leading companies

Casper Haring, Managing Director, Blue Business Media

Prof. Cristian Paun PhD, the Academy of Economic Studies,

Bucharest

Matthias Queck, Research Director, Planet Retail

PhD Ira Kalish, Consumer Business Director, Deloitte Research

United States

Pawel Musial, CEO, Profi Rom Food

Giani Bunea, General Manager, Kamis Condimente Gheorghe

Pogea, former minister of Finance

Sorana Georgia, General Manager, BILLA Romania

Vassante Monany, Commercial Director, CDE R Interex

Cristian Haiduc, President with rank of Secretary of State,

Agency for SME Projects and Programs implementation,

Ministry of Economy, Commerce & Business Environment

9:30 Registration and morning coffee

9:55

10:00

10:30

11:00 Coffee break

11:25

Opening remarks by Chairman

Strategies of present and future in the changing market.Functional food – a possible competitive advantage

Gaining a competitive advantage by understanding localcustoms, tastes and habits: a possible strategyin the current world of disloyal customers?

The Power of traditional ROManian brands versus internationalbrands

Casper Haring, Managing Director, Blue Business Media

Fotini Teodorescu, President & General Manager, Dobrogea

Group

Tzafrir Granat, CEO, Muller Dairy Romania

Mihut Craciun, General Manager, Kandia Dulce

4th October

5th October

11:55

12:15

12:45 Lunch

13:45

14:15

14:40

15:10 End of the congress

Charisma - the most advanced IT solution dedicated to retailsector

Encouraging to developing the niche products of private labelportfolio – bio, organic, diabetic, healthy food

GS1 Standards for retail supply chain

Facing the current cost challenges

Challenges of FMCG sector in Romania: current situation of FMCGsector in Romania

Alin Fetita, CEO, Sam Mills Grup

Ciprian Iosep, CEO, GS1 Romania

Gabriel Apostu, Partner, Ernst & Young

Alexander Milcev, Partner, Ernst & Young

Sorin Minea, President, Romanian Food Industry Federation

Liviu Dragan, CEO, TotalSoft

13:05 Lunch

14:35

15:05 Coffee break

15:25

16:10

16:40

17:10 Speed networking session: round table meeting of retailers andproducers, cocktail

18:00 End of the first day

14:05 The evolution of the Common Agricultural Policy (CAP),the situation of agricultural markets and specific relevant issuesfor Romanian agricultural policy

Possible restriction and distortion of competition throughproduction and sales of private labels products

New solutions for retail & FMCG sector: world experience andthe latest trends

Profi Rom Food in Romania: implemented projects and futureplans

Redefinition of private labels products: a post crisis need or aresult of market developments

Valentin , Member of the Board, Romanian Competition

Council

Dusan Drabek, Business Development Manager,

DB Schenker

Silvius Neagu, Business Development Manager,

Star Storage

Pawel Musial, CEO, Profi Rom Food

Jean-Pierre Bonvallet, Director International Business

Development, Private Label Manufacturers Association (PLMA)

Viorel Matei, President, Romanian Federation of Agriculture

Producers

Marius Vasilescu, Channel Sales Manager, CEE, NCR Corporation

Mircea

PLENARY SESSION MAIN SESSION

Become the Sponsor of Romania Retail Summit 2011 – WHY IT IS WORTH TO COOPERATE WITH US?

INFORM CONNECT DEVELOP

Present solutions – businesssystems offered by your company

Meet the decision-makers and buildnew relationships or strengthenalready existing

Meet the needs and expectations ofCEOs and executives for theoptimization of business processesin their companies and industry

SHOPPER MARKETING& CATEGORY MANAGEMENT

PURCHASING, SALES& PRIVATE LABELS:

Chairman: Claudiu Ciobanu, Chief Editior Retail-FMCG.ro

9:30 Registration and morning coffee

10:00

10:30

11:00 Coffee break

11:25

11:55

12:25 Lunch

13:25

13:55 End of the congress

Which product categories continue to offer a great potential fordeveloping private labels

Effective strategy for products (innovation, expanding therange, packaging, quality)

The role and importance of a producer in shaping the privatelabel market

Collaboration between producers and a distributor in sellingprivate labels

Cost effective and practical ways for avoiding disputes over theownership of the trade mark

Larisa Matasaru, Purchasing Manager, Cora Hypermarkets

Mihai Vasilescu, Marketing Director, Rompak

Eugen Popa, Private Label Manager, Vascar

Mirela Lupas, Technical & Production Director, Farmec

Radu Bozocea, Partner, Weizmann Ariana & Partners

4th October

Chairman: Al Kamara, CEO, Wave Division

9:30 Registration and morning coffee

10:00

10:30

11:00 Coffee break

11:25

11:55 Panel discussion

12:35 Lunch

13:35

14:05 End of the congress

Consumer behavior in economic crisis situation, reaction ofproducers, distributors and retailers– challenges brought by the market

Influence of promotions on customers and theirlong-term impact on various categories

The future of brands in the age of private labels

Marketers and researchers – effectiveness and useof research techniques at the point of sale

Tools for effective supporting product category sales

Loredana Butnaru, Executive Director, Marelvi Impex

Carmen Miron, Trade Manager Modern Market,

Coca-Cola HBC

Tudor Turtudau, Manager Group Brand Reckitt Benckiser Balkans

Tatiana Soldeanu, Marketing Director, Pambac

Sabin Fane, Marketing Manager, Billa Romania

Cristian Moanta, Independent Expert

Viorel Ognean, Sales Development Director, Diageo

PARALLEL SESSIONS:

Chairman: Claudiu Ciobanu, Chief Editior Retail-FMCG.ro

14:05

14:35 Panel discussion

15:15 Coffee break

15:35

16:05

5

17:10 Speed session: round table meeting of retailers andproducers, cocktail

18:00 End of the first day

The future and development directions of private labels

Typical mistakes made by producers working with retail chains

Fundamental re-designing of structure by rationalizing theproduct range (reducing SKU's)

Trends in retail: the existing challenges and opportunities

16:3 End of Purchasing, sales & private labels session

networking

Robert Krzak, Board Member, Commercial Director, TradisWholesale

Valentin Serban, Purchasing Director, Billa Romania

Alin Fetita, CEO, Sam Mills Group

Robert Cimpoca, Director Achiziţii Non Foods&Drinks, RetailAlba Com

Robert Cimpoca, Purchasing Director, Retail Alba Com

Florentina Kanak, Purchasing Manager for Fresh Products, CoraHypermarkets

Chairman: Al Kamara, CEO, Wave Division

14:05

14:35

15:05 Coffee break

15:25

15:55 End of Shopper marketing & category management session

17:10 Speed session: round table meeting of retailers andproducers,

18:00 End of the first day

Category Management in the category of fresh dairy products

Shopper marketing: strategy and tools for brand managementat point of sale

Application of efficient & effective promotional strategies,execution & evaluation

networkingcocktail

Bancu, Head of Category Management, Danone

Jacek Kotarbinski, General Manager, POPAI Poland

Cristina Sotropa, Category Manager and Visibility East Balkans,

PepsiCo

Valentin

Ana Ion, PO1 Category Management and Brand Visibility

Associate Manager, PepsiCo

5th October

Simultaneous translation both in English and Romanian will be provided

1. Full name:

2. Company:

4. Credit card type:

5. Statement:

If YES, please provide further details:

.............................................................................................................................................................

Position: ... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Department: .................................................................................................................... .........................................

.............................................................................................................................................................

Street: ........................................................................................................................................................................

Postal code: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . City: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Phone: .................................................................... Fax: ..........................................................................................

E-mail : . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

Visa Mastercard Eurocard Diners Club

The Buyer declares that:

He is a taxpayer of value added tax (VAT) YES NO

Tax registration numbers given to the Buyer:

1) Country………….............……… Number .……….............……… 2)

Registration numbers under which the Buyer is registered for VAT in EU countries (if applicable):

3. Payment method:

� � � �

� �

Cash transfer � Credit card

Credit Card Number: ............................................................................................ Expiration Date: ............................................................

Name as it appears on Credit Card: ...............................................................................................................................................................

Amount: .................................................. Address: ..........................................................................................................................................

Signature: ............................................................................................ Date: .......................................................................................................

Country………….............……… Number .……….............………

1) Country………….............……… Number .……….............……… 2) Country………….............……… Number .……….............………

Company name: ........................................................................................................................................................

Head office: ................................................................................................................................................................

Address: ..................................................................................................................................................................... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .

6. Purchaser’s data – necessary for VAT Invoice issuance:

Pursuant to the Data Protection Act of August 29, 1997 (Journal of Laws 1997, No. 133 item 833) Blue Business Media Sp. z. o.o., with its head office in Warsaw (hereinafterreferred to as BBM), hereby states that is the administrator of personal data. We hereby give consent for our personal data to be processed for the purposes of promotionand marketing activities carried out by Blue Business Media, its services and products offered on the market, as well as for the purposes of promoting Blue Business Mediacustomers offers. Furthermore, we agree to receive, by e-mail, offers and commercial information relating to Informedia and its customers. Persons giving consent for theirpersonal data to be processed shall be entitled to control the processing of data relating to them, and to correct it.At the same time, we hereby state that we have got acquainted with participation conditions, and we bind and oblige ourselves to pay in full for the amountsresulting from this agreement.

Blue Business Media, Cracow Office, ul. B. Joselewicza 21c, 31-031 Cracowtel: +48 12 350 54 00, fax: +48 12 350 54 01e-mail: [email protected], www. combluebusinessmedia.

REGISTRATION FORM

CONDITIONS OF PARTICIPATION:

Blue Business Media Sp. z o. o. with its head office in Poland, Warsaw (01-222)4 street, has been entered in the Register of Enterpreneures,

kept by District Court for the capital city of Warsaw, XII Economic Department onNational Court Register under No. KRS 0000325306, NIP 7010167656, equitycapital: PLN 100 000.

Pr dzy skiego 12/1ą ń

stamp and signature

1. The costs of participation of one person in the Summitamounts:

– registration before 2nd of September 2011– registration after 2nd of September 2011

3. The price includes lectures, summit materials, coffee breaks,.

4. Sending a signed and completed application form to BlueBusiness Media by fax or e-mail constitutes the conclusion ofa binding agreement between the Applicant and BlueBusiness Media and is equivalent to the Applicant's consentto all the obligations resulting from the agreement. A proforma invoice is issued on a standard basis and sent via emailafter receiving the application form.

5.

6. The payment shall be made on the bank account:

7. The Applicant has the right to withdraw from participating onthe terms and conditions indicated below. Resignation fromparticipation should be made and sent by fax or registerede-mail.

8. In the case of resignation before 2nd of September2011 theApplicant is obligated to pay a service fee in the amount of

.

9. In the case of resignation after 2nd of September 2011 theApplicant is obligated to pay the full participation costs, inthe amount resulting from the agreement concludedbetween the Applicant and Blue Business Media.

10. In the event of the lack of participation in the forum as wellas the lack of the written resignation from participationin the event, the Applicant is obligated to pay the fullparticipation costs in the amount resulting from theagreement.

11. Default in payment shall not be unambiguous withresignation from the participation.

12. A person indicated by the Applicant may participate in theevent in lieu of the person submitted to participate.

13. Blue Business Media reserves the right to change theprogram, the venue of the event as well as cancel the event.

Euro 745 netEuro 995 net

2. Payment terms are 14 days from date of invoice.Notwithstanding this, payment must be received prior tothe Summit taking place. Kindly note the terms andconditions on our registration page.

The person signing the application form on behalf of theApplicant declares that they possess the relevantauthorization to act in the name of and on behalf of theApplicant, specifically to conclude an agreement withBlue Business Media.

Euro 149 net

lunch, translation

Alior Bank S.A., Al. Jana Pawła II 18, WarsawIBAN: PL-98 2490 0005 0000 4600 6257 5787SWIFT: ALBPPLPW

Please, copy the registration form while registering more then two participants

Please fax the registration form using the fax number:

or send scan of registration form using email adress:

+48 12 350 54 [email protected]

2nd of September

2nd of September

I want to register for the following them session:

I day, 4th of October:

II day, 5th of October

Group discounts available on request!

� � �

� � �

Plenary/Main session Purchasing, Sales & Private Labels Shopper Marketing & Category Management

Plenary/Main session Purchasing, Sales & Private Labels Shopper Marketing & Category Management

I will not take part in the presented event however notify me of the next planned eventsNO,

YES, I want to register for Romania Retail Summit 2011

Congress date: 4th – 5th of October 2011

The price:

The price:

€ 745 net before 2011

€ 995 net after 2011

Romania

Retail Summit

4th – 5th of October 2011

JW Marriott Bucharest

Grand Hotel

Bucharest, ROMANIA