k daniels event & coverage portfolio

Katie Daniels

Event Management &Coverage Portfolio

Event ManagementHighlights

Concept:The first ever Beckham fragrance event to be held in the UK. Journalists discovered the world of Beckham fragrances through an experiential, sensorial journey, including a mirrored labyrinth & beautiful Provençale garden, David Beckham joined the groups of journalists at the end of each journey.

My Role: Took on all aspects of managing the event including: • Liaising between production company, Coty global team & XIX

management to approve production & event concept• Managing the budget• Inviting journalists, obtaining questions for group Q&A• Ensuring Beckham’s rider was fulfilled• Managing the schedule & roles and responsibilities on the day• Putting the event together in one month

Beckham Instinct Fragrance 10th Anniversary Event

Chloe Love Story Fragrance Press Launch

Concept:Held in Somerset House, this beautifully executed press launch brought the Chloe Love Story advert to life and gave journalists a slice of Paris in the heart of London.

My Role:Lead in organising event. Responsibilities included:• Finding & sourcing venue• Working up production plans, ensuring that journalists were

engaged through different touch points including a life sized ‘French Flower Market’, giant Love Story sculpture & hashtag printing machine

• Liaising with global team to obtain approval for plans• Point of contact for production team and venue• Managing team roles & responsibilities on the day

Calvin Klein Reveal Press Launch

Concept:Experiential premium press launch held in the Shangri La Hotel in the Shard.

My Role:Lead support, responsible for logistics before & during the event.

DAVIDOFF Love The Ocean Dinner

ConceptA dinner, held at the Connaught Hotel in London to raise awareness amongst key press of DAVIDOFF’s Love The Ocean campaign, which supports National Geographic’s Pristine Seas missions. National Geographic representatives, including the explorer Paul Rose presented during the dinner, bringing DAVIDOFF’s CSR work to life.

My RoleResponsible for all aspects of event management including:• Sourcing the venue • Designing the menu• Production design • Identifying target journalists to invite• Liaising with & briefing National Geographic VIPs

DAVIDOFF Cool Water Boardmasters Press Trip

Concept:Press trip to Cornwall to highlight DAVIDOFF’s sponsorship of the Boardmasters surfing festival & Love The Ocean campaign.

My RoleResponsible for all aspects of organising and running the trip and looking after journalists during their three days at the festival.

COTY SS15 Publication House Tour

ConceptBranded ice cream van toured London publication houses over showcase all new spring/summer COTY launches across fragrance, colour and skincare, allowing us to meet and engage with journalists, Event also served as a corporate awareness exercise, highlighting the strength of the COTY portfolio.

My Role:Project managed entire event including:• Envisaging concept • Creating overall theme & ensuring all design aspects linked

together• Sourcing suppliers• Managing the team, delegating tasks & setting deadlines• Managing budget• Collating information & overseeing brochure

Coverage Highlights

Placing Talent Interviews & BTS Assets

Beckham Fragrances

Negotiated full page interview feature with approved imagery, pre-approved questions & copy approval.

Beckham Fragrances

Coverage in national newspaper achieved following the journalist’s attendance at the celebration event & group Q&A.

Beckham Fragrances

Used strong network of contacts to achieve post-event coverage, including branded imagery, of Beckham fragrance’s 10th anniversary on highly influential newspaper website.

Beckham Fragrances

DPS feature in glossy monthly magazine achieved following the journalist’s attendance at the celebration event and group Q&A. Negotiated use of approved imagery & bottle shot to accompany the piece.

Beckham Fragrances

Three page feature achieved in key men’s title following the journalist’s attendance at the celebration event & group Q&A. Negotiated use of approved imagery & bottle shot to accompany the piece.

Beckham Fragrances

DPS feature in high circulating newspaper supplement achieved following the journalist’s attendance at the celebration event & group Q&A.

Beckham Fragrances

Full page feature negotiated in consumer magazine following the journalist’s attendance at the celebration event & group Q&A. Negotiated use of approved imagery & bottle shot to accompany the

piece.

Chloé Love Story Fragrance

Took strategic decision to place interview with face of Chloe’s Love Story within on of the UK’s highest circulating newspaper supplements. 6 page feature achieved following phone interview. AVE: £143K

Utilised stock Q&As, exclusive PR shots & BTS imagery to negotiate a 4 page beauty ‘interview’ feature with the face of Chloe Love Story within a key monthly glossy magazine. AVE: £27K.



Negotiated interview feature with face of Chloe Love Story within a key fashion title. This was tricky to place as interviews were held over six months before the fragrance was launched in the UK.


Identified opportunity within a key online title & negotiated interview with face of Chloe’s Love Story. Coverage achieved following phone interview & featured BTS imagery & TV advertisement.


Identified opportunity within influential online title & negotiated interview with face of Chloe’s Love Story. Coverage achieved following phone interview & featured BTS imagery & TV advertisement.


Negotiated additional print interview coverage with Love Story face in Sunday Telegraph supplement . Journalist utilised answers supplied during Telegraph Online interview . AVE: £5K


Identified opportunity in influential high-end online title & negotiated an exclusive feature for the BTS video of the Love Story advertising shoot. Feature when live the day Love Story launched in UK.


Used remaining stock Q&As to negotiate an online ‘interview’ feature with the face of Love Story on feelunique.com to create further buzz around the new fragrance launch.

B. Balenciaga Fragrance

Negotiated fragrance-focused interview with Alexander Wang to mark the launch of his first fragrance as Balenciaga Creative Director. Vogue UK rarely interviews designers for the beauty section of the magazine.


Identified opportunity in a high end quarterly supplement & negotiated profile interview with Alexander Wang to mark the launch of the B. Balenciaga. Coverage achieved following 20 min phone interview.


Worked with the journalist & Coty global teams to obtain permission for the Telegraph Luxury interview to be reproduced online on the publication’s website in order to maximise coverage.


Negotiated full page feature interview with Alexander Wang in a leading women’s weekly publication. Journalist was given a 15 minute interview during the September Paris Fashion Week.


Negotiated exclusive of pre-recorded video interview with Alexander Wang on a leading UK newspaper website.


Example of coverage achieved following widespread outreach to online media of the B. Balenciaga BTS video.

Balenciaga Rosabotanica Fragrance

Negotiated full page interview in a leading women’s weekly publication with Kirsten Stewart, the face of Balenciaga Rosabotanica.

Negotiated full interview in a high end newspaper supplement with Kirsten Stewart, the face of Balenciaga Rosabotanica. Coverage achieved following a 15 minute phone interview.


Example of coverage achieved following outreach to online media of the BTS video and interview with Kristen Stewart.


Example of coverage achieved following widespread outreach to online media of the BTS video and interview with Kristen Stewart.


Example of coverage achieved on a highly influential website following widespread outreach to online media of the BTS video and interview with Kristen Stewart.


Utilised images from the PR shoot with the face of the fragrance to achieve a full page piece of coverage within grooming pages of a leading men’s lifestyle title.

Joop! Homme Extreme Fragrance

Beauty & Grooming

Beckham Fragrances

Full page piece of product placement coverage achieved within grooming pages of a key men’s media title. AVE: £14K


Full page piece of product placement coverage achieved for new fragrance launch.AVE: £18K

Marc Jacobs Daisy Dream Fragrance

Full page piece of product placement coverage achieved in highly influential women’s weekly magazineAVE: £17K

Bottega Veneta Knot Fragrance

Full page piece of product placement coverage achieved as part of a Christmas fragrance gift guideAVE: £17K

Roberto Cavalli Nero Assoluto Fragrance

Worked with a journalist to obtain quotes from perfumers on how scents can affect your mood. Achieved over one page of coverage for a new Cavalli fragrance as a result.

Joop! Homme Extreme Fragrance

Full page piece of product placement coverage achieved within grooming pages of a key men’s media title. AVE: £8K

Chloé Love Story fragrance

Negotiated coverage featuring BTS imagery UK’s premium Sunday newspaper supplement. Coverage was the result of over two months of negotiation & ensured high ROI on stock imagery. AVE: £8K

Marc Jacobs

Negotiated online exclusive for new Daisy Marc Jacobs Christmas advertising campaign, including BTS video, TV advertisement and BTS imagery, within key online title.

Bottega Veneta Knot • Calvin Klein Reveal

Achieved coverage for multiple fragrances within perfume feature.

Chloe Love Story • B. Balcenciaga • Bottega Veneta Knot • Calvin Klein Reveal


B. Balcenciaga • Calvin Klein Reveal

Achieved coverage for multiple fragrances within Christmas perfume feature.

Bottega Veneta Knot • Balenciaga Paris


Calvin Klein Euphoria Gold (for him)

Achieved coverage for Calvin Klein’s newest male fragrance launch in the biannual ‘mens’ issue in the UK’s leading newspaper supplement.

B. Balenciaga • Calvin Klein Reveal


Marc Jacobs Daisy Dream • Bottega Veneta Knot • Calvin Klein Reveal


Bottega Veneta Knot • B. Balenciaga

Achieved coverage for multiple fragrances within Sunday Times Style Christmas gift guide – one of the UK’s most influential gift guides.

Roberto Cavalli Nero Assoluto Fragrance

Achieved coverage for a new fragrance launch within the Christmas gift guide of a highly influential London newspaper. The only fragrance to be included within the guide.

Davidoff Cool Water Fragrance

Coverage achieved for DAVIDOF Cool Water’s CSR campaign within high circulating weekend newspaper supplement .


Achieved coverage for Chloe Love Story within Valentine’s gift guides, including this one in Woman magazine. This was one of the key objectives for the launch.


Achieved product placement coverage for a key launch in the beauty pages of one of the most influential women’s weekly magazines in the UK.

Lancaster Sun Beauty

Ensured that Lancaster Sun’s new self tan range was featured within all key self tan features.

Lancaster Sun Sport Ski

Ensured that Lancaster Sun’s new winter sport range was featured within this key feature on ski essentials in the UK’s leading newspaper supplement.

Lancaster Sun Sport Ski

Achieved coverage for Lancaster Sun’s new winter sport range. Feature was a result of an idea I pitched to the Hello! Magazine journalist during a breakfast meeting.

Lancaster Sun Sport

Identified opportunity for additional product coverage & raise profile of brand amongst male consumers but entering new product into the Shortlist grooming awards.

Lancaster Sun Care

Leveraged a celebrity fan of Lancaster Sun in order to achieve a great piece of product placement coverage.

Health, Fitness & Nutrition:

Bodyism

Negotiated six pages of coverage for Bodyism’s new range of sports clothing. All pictures featured were from the brand’s own marketing photoshoot & reproduced as editorial within the magazine.

Bodyism

Worked with journalist from Hello! Magazine to create a four page ‘bikini body’ feature using quotes, product suggestions & exercises from Bodyism personal trainers. Imagery utilised was from the brand

Body Control Pilates

Pitched an article on how to alleviate back pain to leading holistic magazine, as part of outreach for a new Pilates Healthy back programme. I ghost wrote the article on behalf of Pilates expert Lynne Robinson.


Pitched an article on how to strengthen your core to tie in with the launch of my client’s new DVD. Helped to ghost write the article and direct the photoshoot on behalf of my client.


Placed interview with Body Control Pilates founder in the health pages of a key women’s weekly magazine to raise awareness of the brand and its healthy back programme amongst target consumers.

Technogym

Product placement coverage for luxury home gym client achieved within the influential property pages of a leading London newspaper; The Evening Standard only runs one home gym feature each year.

Technogym

Placed corporate article on Technogym’s new high tech, healthy office space on the website of a luxury magazine. The placement ensured the article would be read by high net worth individuals.

Grace Belgravia

Identified key journalist from a target London newspaper and worked with her to create a bespoke & in-depth comment/trends piece on the launch of Grace Belgravia, London’s first women-only member’s

club.

Grace Belgravia

Placed quotes on changing attitudes towards fitness & wellbeing from Grace Belgravia health expert. These appeared in a high-end newspaper supplement which was a key target for the brand.

Grace Belgravia • Ten Pilates

Placed expert commentary from Ten Pilates & Grace Belgravia experts to support an article on health & fitness trends. Part of overall aim to highlight the credentials & expertise of our clients.

Ten Pilates

Placed quote from Ten Pilates trainer within a health article in a leading women’s weekly magazine. This helped to achieve our aim was of focusing in on the health expertise of Ten Pilates.

Ten Pilates

Pitched expert comments from a Ten Pilates instructor as part of an feature on ways to improve running.

Dr. Marilyn Glenville

Pitched this health feature idea to the health editor of OK magazine to raise my client’s profile & awareness of a health issue. Worked with my client to obtain quotes & information & ghost wrote article.

Pukka Herbs

Identified coverage opportunity and hitch hiked on a celebrity news story in order to generate product placement coverage for my client Pukka Herbs.

YorkTest

Sourced and interviewed case study from amongst YorkTest customers. Wrote up story, & pitched seasonally appropriate story to health pages of target title; resulting in increased sales for client.

YorkTest

Sourced and interviewed case study from amongst YorkTest customers. Wrote up story & pitched to the health pages of target title; resulting in increased sales for client.

Entertainment

Bruno DVD Launch

Pitched pre-approved interview to target ‘lads mag’ as part of DVD launch activity. We weren’t allowed to send the text at first, so I had to read the piece out to the journalist over the phone to secure coverage!

Smokin’ Aces 2 DVD Launch

Secured DPS coverage for pre-approved feature content & BTS imagery in target ‘lads mag’ title.

Smokin’ Aces 2 DVD Launch

Achieved coverage in National newspaper for DVD launch. Negotiated that the publication would have exclusive use of BTS imagery & quotes.

It Might Get Loud DVD Launch

Full page review of rock music DVD launch in a key music magazine.

Wild Child DVD Launch

Placed pre-approved interview quiz in a leading teen magazine as part of the DVD launch for ‘Wild Child’.

Mamma Mia DVD Launch

Placed interview with Dominic Cooper to celebrate the DVD launch of Mamma Mia. Negotiations & coverage was secured within a very short space of time.

Property

Huf Haus

Secured coverage for bespoke luxury property client in trends-lead article in the property pages of a key national newspaper.

Huf Haus

Identified coverage opportunity in luxury ‘bookazine’, built relationship with publication’s editor and secured a DPS feature for my client, utilising stock imagery and quotes.

Stirling Ackroyd

Pitched feature concept to the property pages of a key media target. Feature utilised quotes & stats from Stirling Ackroyd (a luxury estate agency) highlighting the company’s expert knowledge of the market.

Stirling Ackroyd

Identified unique property for sale on Stirling Ackroyd’s books and achieved coverage on a key online property publication.

Further examples available on request.

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k daniels event & coverage portfolio

Marketing