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K. Norris Jewelers Social Media Plan !!!!!!!

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This plan includes the tactical objectives to be used to accomplish two primary goals of social media for K. Norris Jewelers:

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1. Increase unique traffic to K. Norris Jewelers 2. Increase sales by converting traffic to customers through relevant content on social media sites.

!Social Networks 3 Online Video 4

!Photo sharing 4

!Long term objectives 5

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Social Networks !

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Short-term objectives:

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• Facebook ! Create Company and Fan Page ! Post to increase traffic to K. Norris Jewelers Site ! Engage on other’s pages, commenting to encourage interaction and ‘likes’

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• LinkedIn (K. Norris Jewelers, Keith Norris, Ryan Norris) ! Create LinkedIn profiles for Company, Keith and Ryan ! Create a company page ! Post relevant information to profiles ! Engage in relevant groups to encourage interest in K. Norris ! Also, participate in Q&A, other groups, etc.

• Pinterest

! Create profile ! Create on going boards (examples: weddings, holidays, special days) ! Pin daily to boards ! Follow relevant boards/people ! Comment/like other’s pins to encourage engagement on K. Norris Pinterest

• Twitter

! Create Account ! Communicate issues/concerns from customers via social media/follow-up ! Increase followers to build awareness for K. Norris Jewelers

• Google+ (K. Norris Jewelers, Keith Norris, Ryan Norris) ! Create Account ! Increase awareness via circles (circles = following/likes/etc.) ! Build communities and increase awareness for K. Norris Jewelers

Key Metrics:

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• Referrals from social networks • Building brand awareness for K. Norris Jewelers • Creating relationships on Social Network!

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Online Video

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Short term objectives: • Using existing videos on social video sites and linking to core site

• Youtube • Facebook • Pinterest

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Key Metrics: • Referrals from social video sites • Views of videos on social sites

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Photo Sharing !!

Short term objectives: !

• Encourage employees to share any interesting and marketing relevant photos from social marketing or sales events through Instragram

• Take pictures of any relevant marketing events • Utilize photo sharing sites to share images with links back to core site

• Flickr • Facebook Photo Gallery

• Pinterest Boards and Pins • Instagram

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Key Metrics: • Referrals from photo sharing sites • Views of photos on social sites • Pages ranking on key terms from photo sharing sites

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Long-Terms Goals: !!

• Creating and participating in social platforms to build store awareness • Increasing ROI on calls and store traffic • Developing a customer base to sell nationally online • Having the ability to touch your community • A readily available audience for local events and store promotions

| Fax: 650.376.2331

Social Media Quick Facts What is Facebook? Why?

California has the 5th largest popular of Facebook users among the US states and is number one for having the most internet users - so why not make it easier for all of those users on the internet to find you via the largest social media network with 1 billion + users? · Facebook gets more traffic than Google · 50% of users log in every day · Average users stays on 35 mins a day and views 5 pages · You can easily build a CONTACT LIST on Facebook of hundreds or thousands · Average user has 130 friends – you can promote your business to your contact list

What is Twitter? Why?

As everything being discussed on Twitter is by its nature happening now, it is increasingly being used as a way of monitoring and reporting on trends. Top trends are shown on the right hand side of every Twitter user’s stream, and tracked by other tools.

What is Pinterest? Why? Pinterest is a pinboard-style photo sharing website that allows users to create and manage theme-based image collections such as events, interests, hobbies, and more. Users can browse other pinboards for inspiration, 're-pin' images to their own pinboards, or 'like' photos, and comment.

• Pinterest buyers spend more money, more often, and on more items than any of the other top 5 social media sites.

• U.S. consumers who use Pinterest follow an average of 9.3 retail companies on the site.

• Pinterest pins which include prices receive 36% more likes than those which do not.

• The number of daily Pinterest users has increased by 145% since January 2012.

What is G+? Why? Google has described Google+ as a "social layer" consisting of not just a single site, but rather an overarching "layer" which covers many of its online properties.

In addition to the stats below, it is important to note that Google+ connects all google accounts, also helping SEO ranking.

• As of April 2012, Google reports that Google+ now has 170 million active users. !""#$%%&'(&)"*"+,,"-&*.%./012

• Google+ attracted 20 million users within the first 3 weeks of its launch. • As of January 2012, American users spent an average of 3.3 minutes on

Google+. • As of January 2012, Google+ accounted for .22% of referral traffic, falling

from .24%. What is LinkedIn? A social networking website for people in professional occupations. Founded in December 2002 and launched on May 5, 2003, it is mainly used for professional networking. As of January 2013, LinkedIn reports more than 200 million acquired users in more than 200 countries and territories.

Linkedin is the largest professional persons directory putting you infront of the most important people in your industry and community.

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Social Network Examples !

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http://www.facebook.com/LittmanJewelers!

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http://pinterest.com/premierjewelers/!

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