1© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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See. Know. SteerYoav Izhar-Prato

CEO, Kenshoo

2© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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It’s an art and a science

K8 2013

3© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Art ScienceMarketers TechnologyBrands CustomersIntent InteractionSearch Social

And we’re at the intersection

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We’ve placed our bets

Source: eMarketer, December 2013

70% of all Kenshoo clients

allocate more than half

their digital marketing

budgets to search + social

50%+ of digital ad budgets are

going to search and social

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Pushing ourselves to the limit…

The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is

plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available

resources. Opinions reflect judgment at the time and are subject to change.

Forrester Wave™: Bid Management, Q4 '12

Search

Forrester Wave™: Social Ad Platforms, Q4 '13

Social

66© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Introducing a new business unit resulting from the acquisition of Adquant, a leading Social and Mobile SaaS platform primarily used by mobile app developers and gaming companies

Now we’re doubling down!

7© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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• Strategic alignment

• SaaS platform and product/engineering focus

Why ? ?

• Premier social advertising solution

• Leader in mobile apps and gaming

• Global opportunity

• Cultural fit and blue-chip clients

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So what does the future look like?

There are a few ways to find out…

9© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

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Affiliate Call Tracking

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Management

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Offline

Appending

OptimizationPPC Retargeting

Social

Media

Social

PublishingSEO

Mobile

Putting you in the driver’s seat

Channel Management

Search Display Social Local

10© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

x

Mobile

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Tra

ckin

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ort

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Predict your most

valuable audiences

Putting you in the driver’s seat

Kenshoo

Intent-Driven

AudiencesTM

Affiliate Call Tracking

Feed

Management

Commerce DMPCRMCSE

Offline

Appending

OptimizationPPC Retargeting

Social

Media

Social

PublishingSEO

AnalyticsTag

ManagementAd ServingAttribution

Mobile

MeasurementAnalytics

Channel Management

Search Display Social Local

11© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

x

Mobile

Au

die

nce

s

Tra

ckin

g &

Rep

ort

ing

Att

rib

uti

on

Fo

reca

stin

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Predict your most

valuable audiences

Track all interactions

across channels

Putting you in the driver’s seat

Affiliate Call Tracking

Feed

Management

Commerce DMPCRMCSE

Offline

Appending

OptimizationPPC Retargeting

Social

Media

Social

PublishingSEO

AnalyticsTag

ManagementAd ServingAttribution

Mobile

MeasurementAnalytics

Channel Management

Search Display Social Local

Kenshoo

Universal PlatformTM

12© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

x

Mobile

Au

die

nce

s

Tra

ckin

g &

Rep

ort

ing

Att

rib

uti

on

Fo

reca

stin

g

Predict your most

valuable audiences

Track all interactions

across channels

Predict the value of each

touchpoint

Putting you in the driver’s seat

Affiliate Call Tracking

Feed

Management

Commerce DMPCRMCSE

Offline

Appending

OptimizationPPC Retargeting

Social

Media

Social

PublishingSEO

AnalyticsTag

ManagementAd ServingAttribution

Mobile

MeasurementAnalytics

Channel Management

Search Display Social Local

13© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

x

Mobile

Au

die

nce

s

Tra

ckin

g &

Rep

ort

ing

Att

rib

uti

on

Fo

reca

stin

g

Predict your most

valuable audiences

Track all interactions

across channels

Predict the value of each

touchpoint

Predict your outcomes

by budget and goal

Putting you in the driver’s seat

Affiliate Call Tracking

Feed

Management

Commerce DMPCRMCSE

Offline

Appending

OptimizationPPC Retargeting

Social

Media

Social

PublishingSEO

AnalyticsTag

ManagementAd ServingAttribution

Mobile

MeasurementAnalytics

Channel Management

Search Display Social Local

14© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

x

Mobile

Au

die

nce

s

Tra

ckin

g &

Rep

ort

ing

Att

rib

uti

on

Fo

reca

stin

g

Predict your most

valuable audiences

Track all interactions

across channels

Predict the value of each

touchpoint

Predict your outcomes

by budget

…and act on them!

Putting you in the driver’s seat

Affiliate Call Tracking

Feed

Management

Commerce DMPCRMCSE

Offline

Appending

OptimizationPPC Retargeting

Social

Media

Social

PublishingSEO

AnalyticsTag

ManagementAd ServingAttribution

Mobile

MeasurementAnalytics

Channel Management

Search Display Social Local

15© 2014 Kenshoo, Inc. Confidential and Proprietary Information

#K8summit

x

Mobile

Channel Management

Au

die

nce

s

Tra

ckin

g &

Rep

ort

ing

Att

rib

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on

Fo

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Search Social Local Display

Affiliate Call Tracking

Feed

Management

Commerce DMPCRMCSE

Offline

Appending

OptimizationPPC Retargeting

Social

Media

Social

PublishingSEO

AnalyticsTag

ManagementAd ServingAttribution

Mobile

MeasurementAnalytics

Predict your most

valuable audiences

Track all interactions

across channels

Predict the value of each

touchpoint

Predict your outcomes

by budget

…and act on them!

Anytime, Anywhere.

Putting you in the driver’s seat

Kenshoo

AnywhereTM

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Predicting the future.... and acting on it

Pace

Inform

Appraise

Weekly time savings of 20%

Opportunity (Budget) increased 36%

Revenue (Sales) increased 53%

Foresee

Daily revenue increased by 49%

ROI increased by 6%

Revenue increased 28%

ROI increased by 17%Time savings of 30%

7,000+ clients managed under 1 profile

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See.

Know.

Steer.

1818© 2014 Kenshoo, Inc. Confidential and Proprietary Information

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Let’s catch wind together!