kaman ng - m.o.r.e. (marketing,outreaching, …...defining the millennial generation there is no...
TRANSCRIPT
![Page 1: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/1.jpg)
M.O.R.E.(Marketing,Outreaching, Retaining, Engaging)with Technology
Presented by Kaman Ng
CARE/CalWORKs Coordinator/EOPS Counselor
Los Angeles Harbor College
![Page 2: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/2.jpg)
About Kaman• Los Angeles Harbor College• Working with EOPS since February 2013• Experience with web outreach, especially with International Students
![Page 3: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/3.jpg)
Defining the Millennial Generation
There is no specific millennial birth year bracket, but it generally refers to people who are born between the 1980’s to early 2000’s.
This is a good age range to describe most of the students we serve in the community colleges.
![Page 4: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/4.jpg)
Who’s Using the Internet?
Source: Pew Research Center, 2013
![Page 5: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/5.jpg)
Don’t Make Generalizations• Just because most are online, we shouldn’t be quick to
assume how they’re using the internet.• ...your student might not have Facebook.• ...or Twitter.• Even on the same social network, might use the service
in different ways.• It’s important that we use multiple strategies to
maximize our impact!
![Page 6: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/6.jpg)
Strategies I’ll Discuss
• Facebook• Instagram• Google Voice• Remind 101
![Page 7: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/7.jpg)
If you need help creating an account...
• Not enough time today to show you how to set up an account.
• If you need help, there are good tutorials on YouTube.
• Example, search for: “How to use Instagram”
![Page 8: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/8.jpg)
Facebook• The world’s largest social networking website. • Most people have a Facebook account. • If you only use one social network, make sure it’s
Facebook.• Gives you data!
o Track who is interacting with your page.o See how many people view your posts.o Demographic data about your followers.
![Page 9: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/9.jpg)
Facebook Tutorial
![Page 10: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/10.jpg)
Instagram• One of the most popular photo sharing networks.• Must have a smartphone or tablet to use this service.
o Appleo Android
• Can be linked with Facebook, so even non-users can see your posts.
![Page 11: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/11.jpg)
● Download app● Open Instagram
![Page 12: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/12.jpg)
● Select the photo you want to post.
● You can use a filter (special effect).
![Page 13: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/13.jpg)
![Page 14: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/14.jpg)
● Add a caption.
![Page 15: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/15.jpg)
● Using #hashtags.● Tagging people.● Sharing on other
networks.
● #college ● #food ● #eops● #breakingbad
![Page 16: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/16.jpg)
● Share on your Facebook page by signing in.
![Page 17: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/17.jpg)
● If you have multiple Facebook pages, you may need to change your Instagram settings so that it connects with the correct one.
![Page 18: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/18.jpg)
● Interacting with students.
![Page 19: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/19.jpg)
● Posting to highlight student achievement.
![Page 20: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/20.jpg)
Google Voice• A free phone service from Google.• Several features:
o Free text messaging!o Message several students at once. o Create a free, local phone number.o Free long distance phone calls (US & Canada).o Transcribed voicemail.
![Page 21: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/21.jpg)
Google VoiceUse google voice efficiently by…● Making your work email linked to google voice
○ Text and voicemail will be sent directly to that email● Setting your google voice number to link to work phone
○ Use this method to deal long distance phone calls
![Page 22: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/22.jpg)
Google Voice Homepage
![Page 23: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/23.jpg)
Google Voicemail
![Page 24: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/24.jpg)
Google Voice Pros and ConsPros:• An easier and faster way to communication with
students through text.• It’s FREE!• Works like email, but students receive it instantly on
their phone.
Cons:• Cannot send mass text messages….
![Page 25: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/25.jpg)
Remind 101● FREE to send mass text messages!● “A safe way for teachers to text message students and
stay in touch with parents!” ● Flexible for students ● Very easy to use interface
![Page 26: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/26.jpg)
Remind 101 Steps1. Sign up (www.remind101.com)2. Create a “class”Class is just referred to a group
3. Must have a phone number with text services to use.
4. Activate the group by sending a text to yourself.
![Page 27: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/27.jpg)
Remind 101 Interface
Remind 101 Tutorial
![Page 28: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/28.jpg)
In a Nutshell
● Just do it!● Get started!● Be creative! Videos, facebook groups,
twitters, text messages, tablets, laptops!● Try everything!● Don’t give up, even if you only have 6
followers!
![Page 29: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/29.jpg)
What services is your campus using?
![Page 30: KAMAN NG - M.O.R.E. (Marketing,Outreaching, …...Defining the Millennial Generation There is no specific millennial birth year bracket, but it generally refers to people who are born](https://reader033.vdocuments.net/reader033/viewer/2022041703/5e42fc273bbbe54406798862/html5/thumbnails/30.jpg)
Thank you!
● I hope you enjoyed the presentation.
● Have a great time at the conference!