kansei /affective engineering: powerful technology for innovation 感 性 工 学
TRANSCRIPT
Kansei /Affective Engineering:
Powerful Technology for Innovation
感 性 工 学
Kansei /Affective Engineering
What is Kansei?
What is Kansei Engineering?
Another Names:
Affective Engineering (ENGAGE, EU)IBV (Inst. Of Biomechanics of Valentia)
Emotional Engineering (BMW)
感 性 工 学
Kansei /Affective Engineering
The Process of Kansei
Who are the customers?
Second, What do they want and need?; that is, what is their Kansei?
Third, the Kansei engineer should consider how to evaluate the customers’ Kansei.
感 性 工 学
ROUTES TO REACH A NEW KANSEI PRODUCT
Kansei /Affective Engineering
感 性 工 学
Kansei /Affective Engineering
Psychological Phase of the Kansei
Cognition: memory, judgment, interpretation, and thinking.
The five senses: sight, hearing, taste, smell, and touch.
Emotional expression (kansei words) : masculine, exotic, natural, polished, simple,serene, tensioned, keen, urban, dynamic, novel, beautiful, clam, showy, etc.
感 性 工 学
Kansei /Affective Engineering
Psychophysiological Phase of the Kansei
Hard work forces workers to exhaust their energy and makes them tired.
Brain waves (EEG) are stimulated when working with high motivation, but idle and repetitive work increases the worker’s feeling of boredom.
When using a very soft mattress, people could feel uncomfortable if they have high body pressure.
感 性 工 学
Kansei /Affective Engineering
Routes to Reach the Kansei
感 性 工 学
WHAT IS DESIGNING BASED ON KANSEI/AFFECTIVE ENGINEERING?
Kansei /Affective Engineering
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„Kansei/affective engineering is defined as the technology of translating the consumer’s Kansei into the product
design domain”
Mitsuo Nagamachi (1995, 1999,2005, 2010)
Kansei /Affective Engineering
Process of a Kansei product development
感 性 工 学
KANSEI PRODUCT DEVELOPMENT
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