kantar retail near-term spending intentions and household financial health september 2015
DESCRIPTION
© Kantar Retail 3 Source: Kantar Retail ShopperScape ®, August 2014, July and August 2015 More Shoppers Assess Investments as Stable vs. Last Year, but More Also Assess Them as Worse Off August 2014 (a) July 2015 (b) August 2015 (c) Job security Much better/somewhat better off 20%22% a 21% No change from last year 66%67% Somewhat worse/much worse off 14% b 12%13% Household income level Much better/somewhat better off 30%33% ac 30% No change from last year 50% 52% Somewhat worse/much worse off 19% b 17%18% Credit card debt Much better/somewhat better off 25%26%24% No change from last year 58%59%60% Somewhat worse/much worse off 17% bc 15%16% Monthly mortgage/car payments Much better/somewhat better off 19%20%19% No change from last year 70%69%70% Somewhat worse/much worse off 11% Worth of investments Much better/somewhat better off 28% c 23% No change from last year 59%60%63% ab Somewhat worse/much worse off 13% b 12%15% ab Value of home Much better/somewhat better off 30%32% ac 30% No change from last year 61%60%63% b Somewhat worse/much worse off 9% bc 8% Shoppers' Perceived Household Financial Health Compared with Last Year Note: Superscript letters indicate a significant difference between time periods (95% confidence level)TRANSCRIPT
© Kantar Retail
Near-Term Spending Intentions and Household Financial Health
September 2015
© Kantar Retail
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Source: Kantar Retail ShopperScape®, August 2008–August 2015
Shoppers’ Spending Intentions Stay Steady in August
Retail Spending Intentions in Coming Month, Compared with Same Period Last YearThree-Month Moving Average
Spend Much/Somewhat More
Spend about the Same
Spend Much/Somewhat Less
63%
25%
12%
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Source: Kantar Retail ShopperScape®, August 2014, July and August 2015
More Shoppers Assess Investments as Stable vs. Last Year, but More Also Assess Them as Worse Off
August 2014
(a)July 2015
(b)August 2015
(c)Job security Much better/somewhat better off 20% 22%a 21% No change from last year 66% 67% 67% Somewhat worse/much worse off 14%b 12% 13%Household income level Much better/somewhat better off 30% 33%ac 30% No change from last year 50% 50% 52% Somewhat worse/much worse off 19%b 17% 18%Credit card debt Much better/somewhat better off 25% 26% 24% No change from last year 58% 59% 60% Somewhat worse/much worse off 17%bc 15% 16%Monthly mortgage/car payments Much better/somewhat better off 19% 20% 19% No change from last year 70% 69% 70% Somewhat worse/much worse off 11% 11% 11%Worth of investments Much better/somewhat better off 28%c 28%c 23% No change from last year 59% 60% 63%ab
Somewhat worse/much worse off 13%b 12% 15%ab
Value of home Much better/somewhat better off 30% 32%ac 30% No change from last year 61% 60% 63%b
Somewhat worse/much worse off 9%bc 8% 8%
Shoppers' Perceived Household Financial Health Compared with Last Year
Note: Superscript letters indicate a significant difference between time periods (95% confidence level)
© Kantar Retail
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Source: Kantar Retail ShopperScape®, June–August 2015
Dollar Shoppers Have Positive Spending Outlook
Spending Intentions in Coming Month Compared with Same Period Last Year, by Retailer Shopped in Past Four Weeks
(three-month moving average)
Note: Arrows indicate significant difference from all shoppers (95% confidence level)
More likely to spend more vs. average; less likely to spend the same
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