karlene barron communications administrator
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Karlene Barron
Communications Administrator
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Inform Educate Communicate
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• Planning and constructing the best mobility-focused projects on schedule, and on budget
• Making safety investments and improvements
• Making GDOT a better place to work will make GDOT a place that works better
• Taking care of what we have in the most efficient way
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• Educate and inform the public and our employees about project delivery, congestion reduction initiatives and to promote our role in economic development initiatives
• Enhanced focus on informing public about safety initiatives that are reducing fatalities
• Communicate to our employees their value to the organization and empower them to tell the Department’s good stories
• Educate public about programs and projects that maintain, maximize our assets/facilities
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Responded to more than 1,600 media inquiries for interviews and information.
Issued more than 1,350 press releases and alerts.
Editorial campaign -- produced more than 20 op-eds, columns and feature pieces published in newspapers and magazines throughout the state.
Summer Construction project outreach Project focused outreach and communications activities:
SR 20, Express Lanes, Northside Dr., Spring Street Bridge
Wrote and produced 2015 Public Involvement Guide/PIOH
Responded to approx. 3,888 constituent inquiries from Jan. to Oct.
89% completed in three days or less
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Social Media Memes used on Twitter and Facebook
Bus back ad to be featured on GRTA Xpress buses
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Placed in Welcome Centers around the State
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@GADeptofTrans
10.6K Followers
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http://www.facebook.com/GeorgiaDOT
6,530 Likes on Main
3,384 Likes on all
others combined
49.34%
increase in the last
6 months
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270 Subscribers
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https://www.youtube.com/user/GeorgiaDeptofTrans https://www.youtube.com/user/GeorgiaDeptofTrans
270 Subscribers
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Quarterly Magazine
Board Newsletter
Reference Guide 2016
Monthly Wrap-up E-blast
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Events Website Launch …November 2015 StoryCorps taping…December 15, 2015 Centennial Kick off press event……January 2016 District Events/Displays (Public Libraries, Community Events, etc.)
(Year-long event throughout Districts) Student Art Contest (November ’15 – March ’16) Georgia DOT 100th Anniversary Day at Capitol/Proclamation from
Governor Deal (March 29, 2016) Anniversary Day Celebration/Classic Car Tour of the state (August 16,
2016) (Actual event on August 14th) Employee Events – PERW, Annual Meetings, District meetings In –state conference meetings – GAMPO, ACCG, GMA
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