karok bibhokti - company profile of 'karok comm
TRANSCRIPT
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© Karok Communications
to look through a client brief
you need the third eye
to decipher the codes hidden between the lines
you need to be focused
to understand the consumers' mind
you need to study them hard
to create a strategy worthy of print
you need to live it!
karok foundation
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© Karok Communications
That is exactly
What we are here to do…
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© Karok Communications
… and this is the story of
the resurrection of the brand!
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© Karok Communications
the year was 2007
Planet Earth was facing
the toughest recession in history
Scientists fought to find better cures
Economists came up with spanking new theories
Film makers struggled for Grammies and Oscars
…and a group of people
with a passion for brands and
a knack for creativity
decided to redesign and refurnish
the concept of advertising!
karok approach
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© Karok Communications
the result came like a breath of fresh air in the
advertising scenario of Bangladesh
the result
in short
was…
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© Karok Communications
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© Karok Communications
Karok:(adv.)… is a „tool‟
the subject (karta/client)
uses to get the job done
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© Karok Communications
the name karok…
Implies an uncompromising attitude to provide the best service to
BRANDS, not clients
accounts for a team that believes in
action more than words
provides the basic requirements for
the well-being of all brands…
stands for a HOLISTIC Approach to advertising
that is exactly the purpose we serve,
we are our clients‟ tool to help earn their brand its rightful place
in the market and the consumer‟s mind !
karok maxim
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© Karok Communications
stand out from the crowd with a unique positioning in the market
ensure proper visibility in all necessary media
reach out effectively to its core TG
build itself as a strong identity that connotes a value…
maintain top of mind recall with the right events and activation
with karok on board
your brand finds it easier to…
karok shield
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© Karok Communications
Creative Strategy & Execution
Events & Activation
Media Planning
Account Planning
Creative Stewardship
Market Research
Social Communication
Strategic Planning
Brand Building
Brand Architecture
Brand Vision
Corporate and Brand Identity
Brand Positioning
A 360º approach to brand custodianship
karok chores
so, a partnership with karok your brand gets a hold on-
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© Karok Communications
karok kitchen
“creative thought comes to us as inspiration
from the Gods”
(Quoted from Socrates)
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© Karok Communications
karok people
when we say karok people, we actually refer to the people we look at around us
from PIETÁ to PURNO from Prime Minister to Passerby
we read people
we study people
we take inspiration from them
we are the safeguard of their privileges
who always motivate us to jump out of the box !
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© Karok Communications
karok chefs
a man who served 19 years in RMG‟s
export processing but learned only
one thing- how to meet deadline by
keep pressuring his team.
Even in karok, he couldn‟t alter his
habit, though the creative has been
constantly trying to help him
change…
Nucleus of karok,
most creative mind.
Any questions ?
aqif munna, head of creative
shakil ahmed, head of operations
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© Karok Communications
karok cooks
he actually loves
more to do anything
rather then his own
quarter, his picture
even substantiate…
audio visual
director- tutul
any event in his
hands means- a
post-event report
written even before
it rolls out
head of events-
murad
campaign rolls on
when all creative
has locked. Then
who else can be the
most relaxed man
except this guy!
art director- joyes
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© Karok Communications
karok karma
men at work
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© Karok Communications
karok family
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© Karok Communications
All feathers on our hat find themselves on the symmetric line
karok hat
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© Karok Communications
All Brands in our heart find themselves in the same room
karok hats off
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© Karok Communications
Aarong fashion week
karok shelf
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© Karok Communications
IPDC full page ad
karok shelf
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© Karok Communications
MTB- ekushe
press ad
karok shelf
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© Karok Communications
AIUB greetings card 2009
karok shelf
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© Karok Communications
AIUB convocation
karok shelf
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AIUB calendar 2009
karok shelf
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© Karok Communications
AIUB year planner 2009
karok shelf
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© Karok Communications
Nokia n-series launching
karok shelf
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Mortein baul festival
2007
karok shelf
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© Karok Communications
Rahimafrooz CNG
ATL campaign
karok shelf
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© Karok Communications
Rahimafrooz CNG ATL campaign
karok shelf
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© Karok Communications
Rahimafrooz CNG ATL campaign
karok shelf
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© Karok Communications
Quikfill refuelling station- brand development & launching
karok shelf
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© Karok Communications
Quikfill refuelling station- teaser campaign & launching press ad
karok shelf
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© Karok Communications
Surya Nepal- brand activation
karok shelf
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© Karok Communications
AIUB Boishakhi Ullash 1416
Bangla new year celebration 2009
karok shelf
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© Karok Communications
AIUB Boishakhi Ullash 1416
Bangla new year celebration 2009
karok shelf
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© Karok Communications
AIUB Boishakhi Ullash 1416
Bangla new year celebration 2009
karok shelf
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© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health
karok shelf
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© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health
karok shelf
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© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health
karok shelf
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© Karok Communications
SMC-USAID social campaign- Maternal & Neo Natal Health
karok shelf
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© Karok Communications
SMC-USAID social campaign
Maternal & Neo Natal Health
karok shelf
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© Karok Communications
SMC-USAID social campaign
Maternal & Neo Natal Health
karok shelf
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© Karok Communications
SMC-USAID social campaign
Maternal & Neo Natal Health
karok shelf
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© Karok Communications
USAID social campaign- Butcher Awareness 2009
karok shelf
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Thank You!