"Luxury Hostels of Europe- Rebranding the image of hostels"

Kash Bhattacharya

Video

My interview about Luxury Hostels for German TV station RTL 2http://www.youtube.com/watch?v=lLeKEUqokuQ

Why?

1) 29th April, 2011. 2) I suffer from Parcopresis3) Last date: ‘I am a hotel kind of girl.When I

was 20 and had no money, I used to go to hostels

4) Need to rebrand the image of hostelling within the industry.

5) My readership is not in this room

To move away from the stereotypical boring image of hostels

To something more cool & stylish POETS HOSTEL Lisbon

GALLERY HOSTEL Porto

MY BIG IDEA

Create a guide to Luxury Hostels of Europe

Initial definition

A hostel that combines the luxury of a private room in a hotel with the friendly, social vibe of a hostel. ‘Not just a bed, an experience’

MY BIG IDEA

Visit 50 Hostels, 43 cities in 6 months.

5 key sponsors-easyJet, Travelzoo UK, Busabout, TravellersPoint & Interrail

Hostels pay a fee to be involved.

3 key elements

1. Real-time blogging2. Blog posts3. Wrapping up blog posts into a free e-book: No guidebook on the market or blog.

Coverage in Glamour , Cosmopolitan & Conde Nast Traveller Que! Spain biggest free newspaper & interviewed on German National TV.

Impact

Visited 31 hostels, 27 cities and handed out 10000 postcards

#Luxuryhostels has received 12 million impressions so far.

In April 2013, Travelzoo UK will send a copy of the e-book to their 2.2 million subscribers

Thank you for listening!

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