KASLINK

INNOVAATIOLLA JA KANSAINVÄLISTYMISELLÄ KASVUUN, KASLINKIN KOKEMUKSIA

MISTÄ TÄNÄÄN PUHUTAAN

• KASLINKIN TARINA

• MIKSI KAURA?• Kuluttaja trendit• Markkinakehitys• Kauran terveellisyys

• KANSAINVÄLISTYMISEN ELEMENTIT• Tuotteet / laatu• Brändin viestit• Asiakaskanavat• Lähestyminen markkinoille

KASLINKIN TARINAINTOHIMONA RUOKAINNOVAATIOT

2006:YRITYKSEN KAIKKI TOIMINNOT SOTKAMOSTA KORIALLE

2011:LAKTOOSITTOMIEN MAITOJUOMIEN VALMISTUS ALKAA

2015: RAINO KUKKONEN JÄÄ ELÄKKEELLE – TUOMAS KUKKONEN TOIMITUSJOHTAJAKSI

2017:BRÄNDILIIKETOIMINTA KÄYNNISTYY, KASVIPOHJAISTEN TUOTTEIDEN VALMISTUS ALKAA

2001 2005 2010 2015

KASLINKIN TARINA

2002: TUOTANTO ALKAA KORIALLA: MAITOPROTEIINI-JAUHEET, PÄÄ- JA JÄLKIRUOKA-KASTIKKEET

2018

2014:VALTAKUNNALLINEN YRITTÄJÄPALKINTO

ENSIMMÄINEN OMA PAIKALLINEN BRÄNDI

2018:

2018:JYRKI KARLSSON TOIMITUSJOHTAJAKSI – OMISTAJAT KESKITTYVÄT KANSAINVÄLISTYMISEEN

2001: RAINO KUKKONEN PERUSTAA YRITYKSEN

2011:MAAKUNNALLINEN YRITTÄJÄPALKINTO

2019: KASLINKISTAOSA FAZER GROUPIA

MIKSI KAURA?

GLOBAL CONSUMER MEGATRENDS

NORDIC

NORDIC FOOD IS SEEN HEALTHY AND

APPRECIATED FOR HIGH FOODSAFETY STANDARDS

FLEXITARIAN TREND

CATEGORY OF PLANT BASED PRODUCTS IS

SIGNIFICANTLY GROWING

HEALTHY FOOD

INCREASING KNOWLEDGE OF HEALTHY LIFESTYLE

AND DEMAND OF NATURAL FOOD

ON-THE-GO

BUSY LIFESTYLE CREATES MORE DEMAND FOR EASY BUT YET HEALTHY FOOD

What is trending all over the world and what consumers expect from the food they eat?

KASLINK FOODS OY LTD. | 2019 | CONFIDENTIAL

G O O D F O R S T O M A C HActive digestion is the base of health. Oat is slow-digesting carb and it helps in weight

control*

B A L A N C I N G T H E B O D YBeta-glucan which occurs naturally in oat helps keeping cholesterol on a good level*. It

supports the wellbeing of the gastrointestines* and its balancing blood sugar levels*

N U T R I T I O U SOat contains plenty of fibre, beta-glucans, zinc, iron, magnesium, unsaturated fat and

carbohydrates.

S U S T A I N A B L EOat production has a low carbon footprint compared to some other plant based

ingredients and regular milk.

HEALTH AND ENVIROMENT

KASLINK FOODS OY LTD. | 2019 | CONFIDENTIAL * = Official health claims approved by European Food Safety Authority (EFSA)

There are several reasons why we use oat in our products. Not only that oat products taste great oat has well known health benefits.

KANSAINVÄLISTYMINENASKELEET KANSAINVÄLISTYMISEEN

GET BASICS RIGHT

KASLINK FOODS OY LTD. | 2018 | CONFIDENTIAL

SAFE AND EASY TO USE

Our products are packed into packages which guarantee product safety and best possible user experience

whether at home or on-the-go.

SUSTAINABILITY AND HIGH QUALITY

Environmental sustainability is in the center of the whole product life cycle from ingredients to production

processes and packages.

TASTY AND HEALTHY

All products must always meet and exceed consumer taste expectations and support healthy lifestyle.

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KASLINK FOODS OY LTD. | 2018 | CONFIDENTIAL

CLEAR BRAND MESSAGE

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UNDERSTAND YOUR SALES CHANNELS

FOOD SERVICE

OAT PRODCUTS ARE A SUITABLE ALTERNATIVE TODAIRY MILK AND CREAM IN HORECA-SECTOR.

FOOD INDUSTRY

MANUFACTURES OF READY MEALS, ICE-CREAM AND BEVERAGES CAN BENEFIT OUR PRODUCTS AS AN INGREDIENT.

RETAIL

A WIDE VARIETY OF DRINKS, COOKING PRODUCTS ANDSNACKS AVAILABLE FOR RETAIL CONSUMERS.

KASLINK FOODS OY LTD. | 2018 | CONFIDENTIAL

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SELECT YOUR MARKET AND GO-TO MARKET MODEL

• FULL-MARKET ENTRY

• SELECTIVE MARKET ENTRY

• SINGLE CUSTOMER ENTRY

• PL/WL ONLY ENTRY

FULL-MARKET ENTRY