kasvun hakkerointi, sisältömarkkinointi (pietilä) 5.6.2014 mepco
TRANSCRIPT
KASVUN HAKKEROINTIAntti Pietilä, Loyalistic Oy
Content Marketing including SEO, Analytics, A/B testing….
GROWTH HACKING
No budget used for marketing, ads, agencies, sales...
Hybrid of marketer and coder
Cold calls, spam and ads are losing effectiveness
Purchase Process done Online before contacting a Vendor70%
Social
Events
Search
PR
© 2014 Loyalistic Oy, Antti Pietilä
Max
imum
Cus
tom
er
Valu
e
70%
GAP!
HIDDEN RESEARCH VENDOR SELECTION DECISION USE
Conversion
Blog
Web Site OnboardingRenewal
Repurchase
Up & Cross-selling
Advocate
CONVERSION PATH IS BROKEN
Few leads ends up here
When they drop here!
NEED
Newcustomers
Repeat customers
Social
Search
PR
Events
Visitors
LeadsSales-ready
leads Trial/Initial purchase
Full potential
Customer SuccessAcquisition
Conversion
Inside Sales (SME)Content Factory
Corporate & Enterprise Sales
Nurture NurtureNurture Nurture Nurture Nurture
Virality Loop
INBOUND SALES MODEL
Blog
Landingpages
Web SiteDownloadable Content
© 2014 Loyalistic Oy, Antti Pietilä
Recommends
Gamification & Rewards
Max
imum
Cus
tom
er
Valu
e
OnboardingRenewal
Repurchase
Up & Cross-selling
Advocate
Growth Hacking
4-1-1 Principle
Secret formula for Social Media Sharing:
CURATION
CREATION
4 parts: Shared content
1 part: Original content
1 part: Promotion
Blog posts, white papers…
Events, Offers, Company/product updates...
CONTENT CURATION WORKFLOW
Feedly
BLOGS & NEWS
15 min per day
news readers apps
“read it later” app
note keeping app
Plan Write PromoteBrainstorm❏ Areas of expertise❏ Editorial calendar❏ Keywords❏ Personas❏ Buying process steps
❏ Write landing page❏ Email contacts❏ Blog❏ Share❏ Analyse & Learn
❏ Brainstorm topics❏ Collect facts❏ Share news❏ Structure thoughts
❏ Clarify value prop❏ Outline content flow❏ Write❏ Edit❏ Design layout❏ Proofread
REPEATREFINE
Content Creation
Content Curation Social Selling
