FacelessnessKatharina UrlbauerAssignment 4- Social Media in Marketing

Agenda

definition 1&2

elements & uses

prevention

pesonal opinion

sources

Defintion 1

facelessness ≈noun faceless≈ adjective

3 different meaningshaving no face

remote and impersonal

anonymous

anonymous(≈adj.) made or done by someone whose name is not know or not made public

Definiton 2

In social media use anonymity basically means that users and companies can be anonymous. On one hand many ‚users‘ don‘t have pictures or a real name added to their account on the other hand many other ‚users‘ do.

But you can not be 100 % sure that the name given or the picture added to the profile is a real one or not. (e.g. invented or belonging to someone else.)

Special elements & uses of facelessness

insult/ offencecyber –mobbing

cyber – bullying

stalking

disparagement

fraud

BUT: Not all people who want to stay anonymous are bad and as we all know, telling ‚everything‘ online is not the best thing you should do and fake accounts can also be an advantage if you don‘t want everyone to find your profiles and information.

Prevention

vertificationemail

ID

police clearance certificate (tutoria)

bank account (e.g. Paypal)

company information/details (e.g. foursquare)

Personal opinionIn my opinion this is a real threat but can also be an advantage for the users who want to stay anonymus. But even if you use an fake account there is almost no chance to stay anonymous because with nowadys technology you can still find out a lot (e.g. from where you logged, which device etc. (IP address)).

You can never be 100 % sure if the profile/ account is real or fake.

Now I have 2 short examples:

- You are chatting with someone and the person ‚behind the other account‘ is not your age but 40 sth. and is not the person he/she poses to be.

- You are buying sth. via the internet and you don‘t get your product at all or it is damaged and the person who sold it can‘t be caught because he/she used e.g. a fake account.

Sources

Cambridge Advanced Learner‘s Dictionry (3rd edition)

http://www.oxforddictionaries.com/definition/english/faceless?q=facelessness#faceless__5

http://schulesocialmedia.com/tag/anonymitat/

http://sicherheitskultur.at/privacy_soc_networking.htm