kazuhiro kobayashi president & ceo toyota motor manufacturing turkey inc 21 february 2007...
TRANSCRIPT
Kazuhiro KOBAYASHI President & CEO
TOYOTA MOTOR MANUFACTURING TURKEY INC
21 February 2007
Toyota’s Investment Experience in Turkey
CONTENT
TOYOTA MOTOR MANUFACTURING TURKEY INC
1.TOYOTA IN THE WORLD
2.TOYOTA TURKEY
3.OUR EXPERIENCE IN TURKEY
4.ADVANTAGES OF TURKEY
5.FURTHER IMPROVEMENT AREAS
CONTENT
TOYOTA MOTOR MANUFACTURING TURKEY INC
1.TOYOTA IN THE WORLD
2.TOYOTA TURKEY
3.OUR EXPERIENCE IN TURKEY
4.ADVANTAGES OF TURKEY
5.FURTHER IMPROVEMENT AREAS
TOYOTA’s GLOBAL SALES
Overseas
TOYOTA MOTOR MANUFACTURING TURKEY INC
5
9,38,8
2000 2001 2002 2003 2004 2005 2006 2007Target
Milion Units
Overseas
TOYOTA MOTOR MANUFACTURING TURKEY INC
0,65
1,071,12
2000 2001 2002 2003 2004 2005 2006 2007Target
TOYOTA SALES IN EUROPEMillion Units
CONTENT
TOYOTA MOTOR MANUFACTURING TURKEY INC
1.TOYOTA IN THE WORLD
2.TOYOTA TURKEY
3.OUR EXPERIENCE IN TURKEY
4.ADVANTAGES OF TURKEY
5.FURTHER IMPROVEMENT AREAS
OUR MISSION
TOYOTA MOTOR MANUFACTURING TURKEY INC
Producing quality under the principle of “Toyota Way”
Producing quality under the principle of “Toyota Way”
TOYOTAWAY
Challenge
Kaizen
Genchi Genbutsu (Go&See)
Respect
Teamwork
Continuos Improvement
Respect for people
1000 * unit
50
80
135
159
177
2002 2003 2004 2005 2006
PRODUCTION & EXPORT
TOYOTA MOTOR MANUFACTURING TURKEY INC
AURIS
COROLLA VERSO
Export Leader of Turkey* All sectors (2004 & 2005) Automotive Sector (2006)
*Amount basis
ProductionExport
OUR MODELS
TOYOTA MOTOR MANUFACTURING TURKEY INC
AURIS
COROLLA VERSO
INVESTMENTAccumulated, Million Euro
TOYOTA MOTOR MANUFACTURING TURKEY INC
340
850
2000 2001 2002 2003 2004 2005
CONTENT
TOYOTA MOTOR MANUFACTURING TURKEY INC
1.TOYOTA IN THE WORLD
2.TOYOTA TURKEY
3.OUR EXPERIENCE IN TURKEY
4.ADVANTAGES OF TURKEY
5.FURTHER IMPROVEMENT AREAS
ABILITY TO FIND CAPABLE PEOPLE
TOYOTA MOTOR MANUFACTURING TURKEY INC
HIGHLY EDUCATED & DILIGENT HUMAN RESOURCES
3,590
670
2000 2001 2002 2003 2004 2005 2006
TOYOTA MOTOR MANUFACTURING TURKEY INC
HUMAN RESOURCES DEVELOPMENT
CONTINUOUS HUMAN DEVELOPMENTKey to Success
TOYOTA MOTOR MANUFACTURING TURKEY INC
EMPLOYEE OWNERSHIP
HIGH OWNERSHIP = HIGH MOTIVATION
TOYOTA MOTOR MANUFACTURING TURKEY INC
GOOD COMMUNICATION
GOOD COMMUNICATION & STRONG TEAMWORK
TOYOTA MOTOR MANUFACTURING TURKEY INC
HIGH QUALITY VEHICLES
CUSTOMER SATISFACTION # 1
CONTENT
TOYOTA MOTOR MANUFACTURING TURKEY INC
1.TOYOTA IN THE WORLD
2.TOYOTA TURKEY
3.OUR EXPERIENCE IN TURKEY
4.ADVANTAGES OF TURKEY
5.FURTHER IMPROVEMENT AREAS
TOYOTA MOTOR MANUFACTURING TURKEY INC
STRONG ECONOMY
GN
P
INF
LA
TIO
N
FD
I
TURKEY HAS A STRONG & STABLE ECONOMY
FO
RE
IGN
T
RA
DE
TOYOTA MOTOR MANUFACTURING TURKEY INC
RELATIONS WITH EUROPE
TURKEY HAS STRONG TIES WITH EUROPE
TOYOTA MOTOR MANUFACTURING TURKEY INC
STRATEGIC LOCATION
Turkey at the crossroads
A BRIDGE BETWEEN EUROPE & ASIA
TOYOTA MOTOR MANUFACTURING TURKEY INC
POPULATION
YOUNG & GROWING POPULATION
0
20
40
60
80
100
2006 2015 2025 2050
Population Projection of Turkey(Million)
Source:UN population division
CONTENT
TOYOTA MOTOR MANUFACTURING TURKEY INC
1.TOYOTA IN THE WORLD
2.TOYOTA TURKEY
3.OUR EXPERIENCE IN TURKEY
4.ADVANTAGES OF TURKEY
5.FURTHER IMPROVEMENT AREAS
INFRASTRUCTURE
TOYOTA MOTOR MANUFACTURING TURKEY INC
RAILROADS PORTS
EXPANSION & IMPROVEMENTS ARE NECESSARY
TOYOTA MOTOR MANUFACTURING TURKEY INC
STRONG SUPPLIER BASE
A STRONG SUPPLIER BASE IS IMPORTANT for TURKEY’S ATTRACTIVENESS
Supplier
Supplier
Supplier Supplier
Supplier
CARMANUFACTURER
Supplier
LABOR REGULATIONS
TOYOTA MOTOR MANUFACTURING TURKEY INC
FLEXIBILITY FOR FURTHER INCREASE OF TURKEY’S COMPETITIVENESS
CONCLUSION
TOYOTA MOTOR MANUFACTURING TURKEY INC
WE BELIEVE TURKEY’S BRILLIANT FUTURETURKEY IS THE RIGHT PLACE TO DO BUSINESS
THANK YOU
TEŞEKKÜRLER
TOYOTA MOTOR MANUFACTURING TURKEY INC