kbc - adobe€¦ · kbc chooses amplexor as its partner. 15. projects for financial institutions...
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1 www.amplexor.com
KBCA new CMS leads to a close partnership with KBC
How KBC wants to better serve its Target Audiences
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WHO WE ARE
A tale of 29 years of successful diversification
1987
euroscript LuxembourgFounded by Saarbrucker
ZeitungVerlag und Druckerei
1996Acquisition of
Incos and Unitext Übersetzungen
in Switzerland and Germany
2000
Creation ofeuroscript Poland
2002
Creation ofeuroscript Hungary
2003
Creation ofeuroscript Baltic
in Latvia
2005Acquisition of
DocConsult and Polydok
in Germany
2006
Acquisition ofCertitude in Romania
and Delt in the Netherlands
and Belgium
Creation of euroscript Delt
in Luxembourg
2010
Creation ofeuroscript Iberia
in Spain
2011Creation of
euroscript USA
2012
Opening ofeuroscript China
2007
Merger euroscript and eurodoc/syselog
in France
Acquisition of Lusoscriptin Portugal
2013Acquisition of
Amplexorin Belgium and Romania
2014
Acquisition ofInfotehna
in Croatia, Slovenia and USA
Rheinische Post Medien Gruppe takes majority share
in Saarbrücker Zeitung Verlag und Druckerei
2015Acquisition of
FXTin Spain,
Singapore, UK and USA
Rebranding of euroscriptGroup into AMPLEXOR
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WHO WE ARE
A unique combination of locations, people, technology and services
SERVICESConsulting & System Integration, Publishing & Authoring and Language Services
39 OFFICES21 countries, 3 continents
1,700 EMPLOYEESAround the world
SOLUTIONSGlobal Compliance, Digital Experience, Content Management Solutions
COMPLIANCEQuality Management ISO 9001:2008, EN 9100:2009, ISO 17100:2015, ISO 13485:2003
Risk & Security Management ISO 14971:2007, ISO 27001*
Corporate Social Responsibility and Sustainable Development ISO 26000, UNGC
PARTNERSHIPSADOBE, Alfresco, Componize, EMC, Liferay, Microsoft, PTC, SDL, Sitecore
*certification in progress
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Augsburg Bagnols-sur-CèzeBerlinBertrangeBrestBroomfield (CO)BucharestBudapestBuenos AiresCambridgeChennaiCherbourg OctevilleCluj-Napoca DüsseldorfEindhoven GentKrakówKreuzlingenLeuvenLisboa
LyonLorientMadrid
Minneapolis (MN)Montigny-le-Bretonneux
MontréalNantes
Newton (MA)Novo mesto
ParisRīga
SingaporeShanghai
SibiuSuzhou
Hong KongToulouse
Vitoria-GasteizZagrebZürich
WHO WE ARE
Globally present to support our customers’ core business
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DIGITAL EXPERIENCE MANAGEMENT
Digitally transform your business
driving operational excellence and
delivering premium customer experience
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Digital marketing is an umbrella term for the targeted, measurable, and interactive marketing of products or services
using digital technologies to reach potential customers,engage with them in order to identify them as leads,convert these leads into customers and retain them as customers
It’s about Web Content Management, …but in the Digital Marketing Era
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Design, Build , Run
AMPLEXOR DXM Services
< # >
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Some of our clients: Finance
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Some of our Adobe clients
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From company presentation: https://www.kbc.com/en
Our Client KBC
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To be amongst the best performing retail-focused institutions in Europe
KBC: Going forward
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Old situation
• Over the years, the online presence has grown steadily, including the deployment of a large site aimed at Flemish clients and a separate French site for the clients of the CBC affiliate.
• All this has been driven by a proprietary content management system.
Issues• the needs and usage patterns of customers have changed significantly, including a shift from PC to
mobile users. For KBC this was reason enough to switch to a new CMS• important additional requirement that it should be easier to maintain, faster go-to-market • No segmenting, personalisation
How it was…. An initial demand for a new CMS
Our project at KBC
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• Adobe Marketing Cloud has a very mature and powerful solution for managing content in-house.
• Besides the many opportunities it offers, the solution will enable KBC to bring everything to do with content onto a single platform.
• Adobe Marketing Cloud also integrates with many additional tools and transactional websites. All this fitted in perfectly with KBC's strategic plan, in which customizable speed and flexibility is central.
.
After an internal evaluation, KBC settled for Adobe Marketing Cloud
Choice of DXM platform
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Experience
Ability to deliverThe demand for a new content platform evolved rapidly from installation alone into achieving closer cooperation in which we would man and operate an in-house service center in combination with on shore and near shore development resources
The team is very diverse a wide variety of profiles, from functional analysts to front-end developers. In total: 14 to 20 people.
KBC chooses Amplexor as its partner
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Projects for financial institutions are of course extra challenging • a strict legal framework. • Security• performance
KBC is one of the largest bankinsurers in Belgium and can get up to a million visitors to its website per day. AMPLEXOR takes care of the setup of the monitoring and performance testing. The fact that Adobe solutions are easily scalable is certainly an asset at peak times.
• In addition to these demands, there was of course the major challenge which formed the core of the partnership:
creating an omni-channel environment, where content is reused effectivelythe user’s desktop or mobile experience remains very consistent. It was crucial that the content of a particular topic contained the same message no matter where it appears.
Challenges
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KBC has several websites. The transition from a proprietary solution to Adobe Marketing Cloud was a major step, • PoC: first create the KBC website aimed at business owners and SMEs: https://ondernemen.kbc.be. • The business owners’ site took on the role of proof of concept, a process which allowed us to develop
and test a number of key components. Those components would then be able to be reused for other KBC sites.
• Adobe was clearly the right choice, because along the way our feelings were confirmed that Adobe Marketing Cloud is ideal for large, complex environments, such as a financial institution with thousands of employees. The granular rights module makes it easy to define many roles and determine what can and cannot be done.
How?
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Following the successful proof of concept, we launched in November 2015 the new public website https://www.kbc.be.
Campaign sitesallows KBC to pull in specific campaign sites develop by agencies
Page specific applications
Results
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CONTACT
Lode [email protected])+32 495 58 84 47
AMPLEXOR Digital (DE)Marc Haarmeier
[email protected]+49 171 9755646
Questions?
24 © Copyright 2016 AMPLEXOR
www.amplexor.com
THANK YOU
June 2016