keeping tabs on the competition in gshift
DESCRIPTION
Client Success Manager, Jeff Riddall, discusses how to identify, monitor and adjust to your competitors' web presence with an informed, optimized content marketing strategy.TRANSCRIPT
gShift Client Success Webinar Series presents:
Keeping Tabs on Your
Competition in gShift
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Presenter
Jeff Riddall• Sr. Client Success Manager• 12+ years experience in Web
marketing• Journalism Major• Blogger and Social Media
Addict• Hockey Dad [email protected]
@JRiddall+ JRiddall
JRiddall on LinkedIn
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Agenda
• How to identify your true online competitors and gauge the strength oftheir web presence relative to yours
• How to determine which keywords your competitors are most likelyfocusing on or being found for
• Where your competitors maintain backlinks or how they use social media to boost their authority
• How to overpower your competition with an optimized content marketingstrategy
Outcome:
Dominate your competition in organic search and social.
We make it simple for brands to be massively discovered in an increasingly social and mobile world.Processing billions of data points for over 10,000+ brands across 22 countries.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Add Known Competitors
Mobile
Search
Social
Add 305 “known” industry competitors to get a sense as to whether or not they are “online” competitors
Do they maintain page one positions in Google for your primary keywords?
How well-structured are their websites and how wide are their presences?
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Monitor Known Competitors
Mobile
Search
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Identify Online Competitors
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Who appears consistently on the first two pages of Google for your primary keywords?
How well-structured are their websites and how wide are their presences?
Identify Online Competitors
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Competitor’s Site Structure
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Not currently available in gShift, but on our roadmap.
Look at Title Tags, Headings (H1, H2, H3 Tags) and Linked Keywords for clues as to what keywords competitors may be focusing on which you are not monitoring
Assumes competitors have thought about and implemented SEO.
Anchor Text Keywords
Mobile
Search
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
What keywords do your competitors link from?
Are there any you should be paying attention to or using?
This assumes your chosen competitors have focused attention on the structure of their backlinks.
Competitor Backlinks
Mobile
Search
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Mine your competitors’ backlink sources for free or paid backlinking opportunities of your own.
Focus your attention on relevant, reputable sources.
WARNING: DO NOT get caught up in quantity over quality.
Leverage Off-Site Pages
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Add a competitor’s ranking content page as an Off-Site Page to keep tabs on it.
See what other keywords it is ranking for, what social signals it is receiving and/or what backlinks and anchor text are pointed at it.
Leverage Off-Site Pages
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Social Monitoring
Mobile
Search
Social
Track your primary keywords and/or your competitors’ branded keywords (i.e. names) in the gShift Twitter module to see if they are active, what content they may be socializing or if they are being mentioned. Follow any noted pages as Competitor or Off-Site Pages.
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Content Marketing - #FTW
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
The amount of content you have to produce is directly proportional to the amount your online competitors are creating and being found for.
You must out-content the competition with relevant, shareable content in order to establish your authority in the eyes of Google. Focus on Quality over Quantity.
Develop a content strategy and schedule which includes socialization.
Monitor your content’s discoverability in gShift.
Content Marketing - #FTW
Mobile
Search
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Questions?
Mobile
Social
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
We will do our best to answer any questions you have now or feel free to contact me via email or your own Client Success Manager.
Special Promotions
Promotion expires August 5, 2014Contact [email protected] or your CSM for more details
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Package What’s Included
Social Keyword Research Module (1/2 off the regular price)
• 5 Keywords• 5,000 Tweets/month• $5/keyword over 5
Keywords
gShift Referral Program
Refer new business to gShift and receive 5% referral fee.
Next Month
Mobile
WEB PRESENCE ANALYTICS for BRANDS AND AGENCIES
Social Signals – What Are They and Do They Matter?