Multi-Channel Campaign Analytics

In One Place

What are kurls

What are they?

• Enterprise Smart URL System.

• Combination of short URLs, Content Tags and Cookies.

• Bringing context to your content.

• Analyze and optimize content using Natural Language Processing via IBM Watson.

• Measure the performance of the Content Marketing Investment through to ROI.

• Think of kurls as Google Analytics/Adobe Analytics for Off-Site Content or Bit.ly on

Steroids.

• Real-time data insights into whether or not a campaign or element of a campaign is

working.

• Optimize content and campaigns on-the-fly.

The ower has shifted!kontextURLs (kURLs)

@gshiftlabs

• Application:

• Off-Site Analytics

• Social Engagement Monitoring

• Influencer Marketing

• Programmatic Tracking

• Off-line Content Tracking

• Lead Scoring & ROI

• Custom Dashboards

• kontextURL Engagement Report

• API

Why kurls

Why are they important?

• What is working? What is not

working? Right now!

• Up to 90% of a prospect’s journey

is everywhere but on the brand’s

website - we call this Dark Funnel.

• Dark Funnel engagement metrics

to date have been limited to Likes,

Shares and referral traffic.

• An alternative to using multiple

UTMs & landing pages.

• Influencer Marketing Analytics.

BuyersOn-Site

Off-Site is the Dark Funnel.

Off-Site

Trackin

g

with

kontext

URLs

kurls Tech

Technical Features

• Vanity, branded URLs.

• Out-of-the-box system Content Tags.

• Unlimited & customizable Tagging and Taxonomy capabilities.

• Configurable Conversion Paths to compare two or more customer journeys

from to ROI across paid, owned or earned.

• IBM Watson Natural Language Processing coupled with Organic Search

Volume data to

understand which keywords to optimize destination content for.

• Real-time Campaign Dashboarding (what is happening now).

• Branded, white label Reporting (what happened) across two comparative

date ranges.

• All engagement data available via API for integration into Adobe Analytics

or other 3rd party applications.

kontextURLsThe World’s Smartest URLs

kurls enable digital marketers to gain complete visibility into audience

engagement with their content… anywhere they publish it on-site, off-site,

online or offline.

Learn More: kurl.ng/content

Engagement with One Piece of Content (1 of 3)

This is the engagement with one YouTube video shared on one channel.

Engagement with One Piece of Content (2 of 3)

This is where in the world a single unique kurl is being engaged with (clicked on). Can drill down to specific

latitude/longitude details.

Engagement with One Piece of Content (3 of 3)

The Data - 22 pieces of data collected with every click. All data is available via API.

Enterprise Reporting & Dashboarding compared to a simple bit.ly. Note: Users are cookied to enable

monitoring of engagement across multiple kurls/pieces of content.

Multi-Channel Campaign Engagement

This is a Campaign Dashboard revealing engagement by content item, channel and influencer.

Other metrics could include by content type, theme, target geo, buying stage, etc.

Conversion Paths

Configurable conversion paths are used to compare one channel, campaign or other engagement

metric to another. From first to final click/attribution.

White Label Reporting

Easily configure and generate white-labeled PDF kontextURL Engagement Reports. Sample

Report attached.

Multi-Channel Application of kurls

Case Study: Paid search campaign across Adwords, Social Ads, Programmatic, Retargeting, Video. All

ads pushing to one piece of Facebook Content with one final CTA to a coupon website. 100% offsite.

$300,000 advertising budget, 250 kurls, optimized campaigns and budgets in real-time.

Break Down the Silos

Multi-Channel Paid Search Campaign Influencer Analytics

Way Better Than UTMs

- Unlimited tags.

- Marketing friendly (short and branded)

- SEO-friendly redirects.

- Fast and friendly. Up and running and managing kurls in minutes.

- Easy Tag and Taxonomy management compared to Excel spreadsheets.

Analytics Integration

- Set up campaign and kurls in gShift.

- Map/Alias kurl Content Tags to Analytics Parameters or Custom Dimensions

- Run campaign.

- gShift system forwards tags or events into analytics engine.

- All analytics data stays intact.

- Watch data come into kurl Dashboards in real-time.

- Manage, edit Destination Page Content in real-time.

- Option to run white-labeled engagement Reports in gShift.

Content Optimization via Machine Learning

Analyze and optimize a piece of content based on keywords and tone using Machine Learning via IBM Watson

IBM Natural Language Understanding provides Title, Author and Keywords associated with an analyzed piece of content. gShift couples keywords with Google search volume data to

identify which to focus on and use in social posts or other related content.

IBM Tone Analyzer identifies Emotion (anger, disgust, fear, joy and sadness), Social Propensities (openness, conscientiousness, extroversion, agreeableness, and emotional range) and Language Style (analytical, confident and tentative) for a piece of content to

ensure it is optimized for maximum effectiveness.

Content Optimization via Machine Learning

- Founded 2009.

- Web Presence Analytics for Digital Agencies & Teams.

- SEO, Content Marketing, Influencer Marketing, Off-Site Analytics.

- Big Data, Innovative Dashboarding, Strong Reporting.

- Venture Funded.

- Thousands of users worldwide.

- Recently named 82nd fastest growing company on the Profit500.

- Incredible Customer Success Program.

About gShift

The gShift Leadership Team

Krista LaRiviere

Founder & CEOJeff Riddall

VP Product

Vicky Lawrence

Director Services

& Clients

Ashley Townsend

Controller

Darryl Burke

President

Technology

Jeff Burnett

VP Global

Partnerships