beacon catalog - gshift...the website traffic by channel beacon displays website metrics grouped...
TRANSCRIPT
BeaconCatalogFindtheDataBeaconsyouneedtobuildCustomDashboardstoansweryourmostpressingdigitalmarketingquestions,enableyoutodrilldownformoredetailedanalysisandprovidethedata,whichwillenableyoutotakepositiveactionand/orreportonyourprogress.
Categories:
Admin..........................................................................................................................................2Agency/Enterprise..................................................................................................................3Analytics.....................................................................................................................................4CompetitiveDiscoveryandComparison......................................................................11ContentDiscoveryandVisibility.....................................................................................16Design.......................................................................................................................................19KeywordDiscoveryandVisibility...................................................................................22SocialMediaEffectiveness.................................................................................................31
AdminDataBeaconsdesignedtohelpadminsoraccountmanagersmonitorandmanageaccountactivity.ActivityTracker(Standard)
ListandcheckthestatusofassignedActivitiesbyUseratanAgency,ClientorWebPresencelevel.ClickthroughtoviewandupdateActivitydetails,whereapplicable.QuestionAnswered:Whatactivities(byActivityTypeandUser)areduewithinaspecifieddaterange?ClientActivityTimeTracking(Standard)
DisplaysabreakdownofActivityTimeSpentperClientforaselectedDateRange.TheClientslistedarerestrictedbythepermissionsoftheuseraccessingtheBeacon.QuestionAnswered:HowmuchActivitytimehasbeenspentbyClientwithinaspecifiedtimeperiod?
Agency/EnterpriseGetatopdown/rolledupviewofdataacrossyourentireAgency/EnterpriseofClientsandWebPresences.WebPresenceComparison(Premium)
ThispowerfulDataBeaconenablesthedisplayandcomparisonofWebpresencemetricsacrossmultiplepresencesincluding:
• VisibilityScore• ShareofVoice• #ofKeywordPositions(1-10,11-30and31-50)• #ofSearchResults(aggregateforkeywordswithinthechosenkluster)• VolumeofOrganicTraffic• VolumeofTotalTraffic• Conversions• AgeofDomain
RedandGreencolourcodingisusedtoidentifyincreasesordecreasesvs.aselectedpreviousperiodinordertoidentifypotentialissuesorpositivetrendsworthreporting.AccountmanagerscanlinkfromthisBeacondirectlytotheWebpresenceordrilldownfromdataintothespecificdetailsrelatedtothemetricsinordertodiagnoseanddealwithpotentialissues.Question(s)Answered:Whichclients/presencesshouldI(Agencyowner/director)bepayingattentiontobasedonperformanceboostsordeclines?Whichclients/presencesshouldI(anaccountmanager)befocusingonbasedonKPIchangesandhowshouldIaddressthem?
AnalyticsFocusedviewsofwebsitepageviews,sessions(visit),conversions,bouncerate,channelandlocationtrafficdatafromGoogleAnalyticstoquicklyidentifyareasofstrengthandweakness.ConfigurableGAData(Premium)
TheConfigurableGADataBeaconisaPremiumBeacon,whichwillenablereportingonvirtuallyanymetricsavailableviatheGoogleAnalyticsAPIincludingchannelmetrics,referralmetrics,socialtrafficmetricsorevenGoogleAdwordscampaigndata(providedyouhaveanAdwordsaccountconnectedtoyourGAaccount).ThisBeaconmustbecustomconfiguredbygShift.PleasecontactyourClientSuccessManager,Salesorsupport@gshiftlabs.comformoredetailsonhowtoleveragethisBeacon.QuestionAnswered:Howandwherearewebsitevisitorsarrivingat/fromandhowaretheybehavingonmywebsite?
ConversionsbyChannel(Standard)
TheConversionsbyChannelBeaconenablesyoutoseethenumberofConversions(i.e.CompletedGoalsfromGoogleAnalytics)inaPieGraphorganizedbyChannelforaspecifictimeperiod(7,30or90Days).QuestionAnswered:Whichchannelsaredeliveringthemostconversionsonmywebsite?PredictiveRevenueBoostAnalysis(Premium)
AnextensionofthePredictiveTrafficBoostBeaconfactoringintheanalysisofpositionchangeswithinthesearchenginesalongwithAverageConversionRateandAverageOrderValue(*requiresGoogleAnalyticseCommerce)toanswerthequestionwhatistheestimatedeffectonrevenueofachangeofxkeywordpositionsforasinglekeywordorseveralwithinakeywordkluster?QuestionAnswered:HowmuchadditionalrevenuecanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?
PredictiveTrafficBoostAnalysis(Premium)
DiscovertheprojectedtrafficboostexpectedwhenimprovingthekeywordpositionofkeywordswithinaklusterbyleveragingaveragemonthlysearchvolumeandconfigurableestimatedclickthroughratesforeachoftheTop50positions.QuestionAnswered:HowmuchadditionalorganictrafficcanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?SocialSignalsandMetrics(Standard)
TheSocialSignalsandMetricsBeaconprovidesanoverviewofhowaWebPresenceisperformingonSocialNetworks.Thisbeacondisplayspagesignals,socialsignalsandtrafficmetricsforeachSocialNetworks.
QuestionAnswered:Whichsocialchannelsaredeliveringthemostsocialsignals,websitevisitsand/orconversions.
TopOn-SiteContentbyAnalytics(Standard)
TopOn-SiteContentbyAnalyticsBeaconcanbeconfiguredtodisplayandsortyourwebsitetrafficbySessions,Pageviewsand/orConversions.
QuestionAnswered:Whicharemytopandbottomperformingpiecesofon-siteoroff-sitecontent?
WebsiteConversionAnalysis(Standard)
DisplayatimelineplottingselectedconversionsfromGoogleAnalyticsorganizedinrelevantGroups(e.g.basedonAwareness,Evaluation,Intent,Decision)withingShiftandbrokendownbyChannelforthelast7,30or90Days.QuestionAnswered:Whichchannelsaredeliveringwebsitetrafficwhichconvertsandinwhichgoalgroups?
WebsiteTrafficbyChannel(Standard)
TheWebsiteTrafficbyChannelBeacondisplayswebsitemetricsgroupedintochannelsasdefinedbyGoogleAnalytics.Further,theBeaconcanbeconfiguredtodisplaysingleorallChannelsandonlyspecificmetrics(columns),asrequired.Forexample,youmaychoosetoonlydisplayConversionsfromOrganicSearch.Thisdatawillenablethequickdeterminationofwhichchannelsprovidesthehighestorlowestqualitytrafficintermsofengagementorconversionandwhichareasaretobefocusedon.QuestionAnswered:Whichchannelsaredeliveringthemostorleastwebsitetrafficand/orconversions?WebsiteTrafficbyDevice(Standard)
TheWebsiteTrafficbyDeviceBeacondisplaysanalyticsdataforaselectedwebsitebydevice.Quicklyseewhichdevicesaredrivingthemostorleastengagedand/orconvertingtrafficinordertobetterfocusattentionandresources,asrequired.QuestionAnswered:Whatdevicesarevisitorsusingtoaccessmywebsite?
WebsiteTrafficbyDevicebyChannel(Standard)
TheWebsiteTrafficbyDevicebyChannelBeaconprovidesavisualrepresentationoftrafficforaWebsiteoveraperiodoftimebybothdevice(Desktop,Mobile,Tablet)andchannel(Organic,Paid,Social,etc.)Quicklydeterminewhichdevicesprovidethemosttrafficandwhichchannelsaredrivingintraffictoasiteviaeachofthosedevices.QuestionAnswered:Whereismytrafficcomingfromandwhatdevicearetheyusing?WebsiteTrafficbyLocation(Standard)
TheWebsiteTrafficbyLocationBeaconprovidesaquickviewofwhereintheworldtraffictoaselectedwebsitewithinaWebpresenceiscomingfromforaselectedTimePeriod(7,30or90Days).ThisBeaconcanbecustomizedtoshoworhidecolumns(Sessions,Pageviews,ConversionsorBounceRate)asrequired.QuestionAnswered:Wherearemywebsitevisitorsgeographicallylocated?
WebsiteTrafficTimeline(Standard)
TheWebsiteTrafficTimelineBeacondisplaysSessions,Bounces,ConversionsandPageviewsovertimeforachosenwebsitewithinaWebpresence.ThisBeaconwilldisplaytrafficfromAllorasingleselectedchannel.Anyglobalmessages,suchasGoogleAlgorithmupdatesorActivitiesmarkedasCompletewithingShiftwillbeincludedonthistimeline.Greatforvisuallyseeinghighsandlowsinwebsitetrafficandperformance,alongwithwhatmayhavecausedthosechanges.QuestionsAnswered:Whichcompletedactivitiesorglobaleventscausedanotablechangedinwebsitesessions,pageview,conversionsorbounces?
CompetitiveDiscoveryandComparisonDiscoveryourtrueonlinecompetitorsandthencomparehowyourwebpresenceandorganicsearchvisibilitystackupagainstthem.Drilldowntofindouthowtogainormaintainadominantposition.
CompetitiveShareofVoice(Premium)
TheCompetitiveShareofVoiceBeaconisanextensionoftheKeywordKlusterVisibilityScoreBeacon,whichalsofactorsintheAverageMonthlySearchVolumeofeachkeywordwithinaKlustertoproducearelativeShareofOrganicSearchVisibilityvs.selectedCompetitorsdisplayedonatimelineorinapiechart.TheShareofVoiceisexpressedbothasanEstimatedTrafficvalueandasapercentagevs.selectedCompetitors.ThisBeaconcanaccommodateaComparisonofupto10Competitors.QuestionAnswered:WhatpercentageoforganicvisibilitydoImaintainandhowmuchorganictrafficshouldIexpecttoreceiveasaresult?
CompetitiveVisibility(Standard)
TheCompetitiveVisibilitycomparesthevisibilityscoreawebpresencemaintainsforachosenkeywordklusterinaselectedsearchenginerelativetoupto10competitors.SimplyselecttheWebpresence,Competitors,SearchEngineandKlustersandaddittoyourDashboardtoseehowtheWebPresencestacksup.QuestionAnswered:Howdoestheperformanceofabrand’sgroup(kluster)ofkeywordsoveraspecifiedperiodoftimecomparetothesameforcompetitors?
CompetitiveKeywordPositionDistribution(Standard)
TheCompetitiveKeywordPositionDistributionBeacondisplaysawebpresence'sanditscompetitor'skeywordpositionsinthe1-10,11-30and31-50groupingsforaspecifiedsearchengineandtimeperiodinaneasytoreadbargraph.ThisBeaconprovidesagreatwaytoquicklyseeyouroverallvisibilityforaklusterofkeywordsrelativetochosencompetitors.QuestionAnswered:Howmanykeywordpositions/rankingsdoImaintainintheTop50relativetomycompetitors?
CompetitiveKeywordPositions(Standard)
TheCompetitiveKeywordsPositionBeaconenablesyouoryourclientstoquicklyseewhotheystackuptointermsoforganicsearchcompetition.ThisBeaconhighlightsawebpresence'sanditschosencompetitors'currentpositionsandchangesvs.aprevioustimeperiodinaneasytoreadtable.Positionswherethepresence'srankisaheadishighlightedinGreen,keywordrankingswhicharebehindarehighlightedinRedandallcompetitorswhoareaheadarehighlightedinYellowforquickandeasyidentification.QuestionAnswered:Howdomyrankingscomparevs.mycompetitorsforspecifickeywords?
DiscoveredCompetitors(Standard)
TheDiscoveredCompetitorsBeaconisapowerfulBeacon,whichhelpswiththediscoveryoforganicsearchcompetitors,whichinturnwillenableaccesstousefulinformationregardingcompetitivekeywordrankings,backlinksandothercompetitiveanalysis.gShiftlooksforcompetitorswithinthesearchresultsfortheanychosenkeywordklusterandsearchengine.gShiftscoreseachcompetitorandpresentsthemindescendingorder.FolloworIgnorecompetitorswhoareorarenotrelevant.QuestionAnswered:Whoarethetrue,toponlinecompetitorsIamnotalreadyfollowing?
ContentDiscoveryandVisibilityFindoutwhichpiecesofon-siteoroff-sitecontentyoushouldbefocusingyouroptimizationeffortsonandthenmonitoryourprogress.ContentKeywords(Standard)
TheContentKeywordsBeaconprovidesalistoftheTop10keywordsasinglepieceofcontentisrankingfor.Ataquickglance,gaininsightintohowcontentisperformingandwhichkeywordsshouldbefocusedon.QuestionsAnswered:WhatkeywordsismycontentrankingforandwhichonesshouldIbeoptimizingfor?
DiscoveredContent(Standard)
TheTopDiscoveredContentBeacondisplayscontentgShifthasdiscoveredthroughrankings,backlinksoranalytics.AddthisBeacontodiscovernewcontenttofollowwithingShiftfromanyDashboard.QuestionsAnswered:WhichcontentdoIhavewhichisranking,receivingtrafficorbeinglinkedtowhichIamnotalreadyfollowingoractivelyoptimizing?TopContentbyVisibility(Standard)
TopContentbyVisibilityBeaconidentifiesalloftheon-siteoroff-sitecontentyouarefollowing,whichmaintainskeywordpositionsforaspecifiedkeywordklusterinaselectedengine.TheBeaconusesthosepositionstocalculatearelativestrengthratingofStrong,AverageorWeakenablingyoutodeterminewhichcontentneedstobemaintainedorboosted.QuestionsAnswered:WhatismytopperformingcontentinorganicsearchorwhichpiecesofcontentdoIneedtooptimize?
TopOn-SiteContentbyAnalytics(Standard)
TheTopOn-SiteContentbyAnalyticsBeaconcanbeconfiguredtodisplayandsortyourwebsitetrafficbySessions,Pageviewsand/orConversions.QuestionAnswered:Whichpiecesofcontentonmywebsitearereceivingthemosttraffic,whichIcouldbeoptimizingfurtherorusingtocross-linktofromothercontentIwishtooptimize?
DesignStandardBeaconsdesignedtoenablethecustomlook,feeland/orlayoutofaDashboardorPDFreport.
DashboardButtons(Standard)
CreateclickableButtonstolinktospecificfunctionalareaswithingShift.Contactsupport@gshiftlabs.comifspecificbuttonsarerequired.DashboardClock(Standard)
Addasimple24-hourclocktoanyDashboard.
DashboardGreeting(Standard)
AddpersonalizationtoaDashboardbyincorporatingapersonalizedgreetingandthegShiftuser'savatar.DashboardNavigation(Standard)
CreatehorizontalorverticalnavigationtolinkbetweenrelatedDashboards.
HTMLorPage(Standard)
TheHTML/PageBeaconenablesyoutoaddHTMLTextorWebpagesintoyourDashboards(Note:HTTPSpreferredasHTTPwillinvokeasecuritywarningformixingnon-secureandsecureelements.)ThereareseveralapplicationsforthisBeaconincludingthetext-basedHeadings,notes/annotationsfieldsinreportsaswellaspullinginWeb-basedinterfacesfromotherapplications,campaignlandingpagesorrelevantvideos.Image(Standard)
Asthenamesuggests,theImageBeaconenablestheadditionofanimagetoanyDashboard.ThisBeaconisperfectforaddingAgencyorClientlogostoaddsomebrandingtoDashboardsorincorporatingarelevantscreenshotfromanAdCampaignorLandingPagebeingreportedonwithinaDashboard.PageBreak(Standard)ForusewithDashboardPDFReports.IncorporatePageBreaksbetweenBeaconstoadjustthelayoutofpagesinaReport.
KeywordDiscoveryandVisibilityDiscoverwhichkeywordsyoushouldbefocusingyourSEOandcontentmarketingeffortson.Thenmonitorandadjustyourkeywordstrategiesbasedonpositions,searchvolume,traffic,conversionsandotherkeydatapoints.AdvancedDiscoveredKeywords(Premium)
SearchforkeywordseitheradomainoraURLarerankingforduringaspecifiedperiodandwithinaspecifiedsearchengineoracrossallsearchenginesmonitoredbygShift,butwhicharenotcurrentlybeingfollowed.ThisBeaconisexcellentforidentifyingpreviouslyunknownkeywordsorforunderstandingwhichkeywordscompetitorsareoptimizingand/orbeingfoundfor.QuestionAnswered:WhatkeywordsismycontentrankingforwhichIdon’tknowabout?
CompetitiveKeywordPositions(Standard)
TheCompetitiveKeywordsPositionBeaconenablesyouoryourclientstoquicklyseewhotheystackuptointermsoforganicsearchcompetition.ThisBeaconhighlightsawebpresence'sanditschosencompetitors'currentpositionsandchangesvs.aprevioustimeperiodinaneasytoreadtable.Positionswherethepresence'srankisaheadishighlightedinGreen,keywordrankingswhicharebehindarehighlightedinRedandallcompetitorswhoareaheadarehighlightedinYellowforquickandeasyidentification.QuestionAnswered:Howdomyrankingscomparevs.mycompetitorsforspecifickeywords?
DiscoveredKeywords(Standard)
ThestandardDiscoveredKeywordsBeaconisapowerfulbeacon,whichcanhelpwiththediscoveryofkeywordsrelevanttocontentandoptimizationefforts.TheBeacondisplayswhichkeywordsarerelatedtothosealreadybeingfollowedwithinaspecificklusterandmaybesortedbasedonaveragemonthlysearchvolumeorcompetitionlevel.TheBeaconalsoindicateswhichfollowedkeywordsthediscoveredkeywordsarerelatedtoasanadditionalmeasureofrelevance.QuestionAnswered:WhicharethebestkeywordstofocusonrelatedtothoseIamalreadymonitoringfor?
KeywordKlusterPositions(Standard)
TheKeywordKlusterPositionsBeacondisplaysthekeywordpositionsofallkeywordswithinaspecificklusterandsearchengineoveraselectedtimeperiod(7,30or90Days.)ThisBeaconprovidesagreatwaytoquicklyidentifykeywordswhicharegainingorlosinggroundinanygivensearchengine.Clickthroughonanykeywordtogetmoredetailedinfoandinsightsinordertoreactaccordingly.QuestionAnswered:Howareindividualkeywordswithinachosenklusterperformingovertime? KeywordKlusterVisibility(Standard)
ThisBeaconenablesuserstodisplaythevisibilityofkeywordklustersinaselectedsearchengineoveraspecifiedperiodoftimeorcompareperformancebetweenmultiplechosenklusters.QuestionAnswered:Whichgroup(kluster)ofkeywordsmaintainsthehighest(orlowest)organicsearchvisibilityovertime?
KeywordPositionComparisonGraph(Standard)
TheKeywordPositionComparisonGraphprovidesanotherwaytovisualizethekeywordswithinaklusterrequiringattentionbasedoneithertheirrankwithinaspecifiedsearchengine,theirmonthlyaveragesearchvolumeintheengineand/oracombinationofthesetwometrics.Clickonanykeywordtoseemoregranulardetailsandtogainfurtherinsightsintowhattodonexttoboostauthorityforthiskeyword.QuestionAnswered:WhichkeywordswithinaselectedgroupshouldIbefocusingon?KeywordPositionandVolumeComparison(Standard)
TheKeywordPositionandSearchVolumeComparisonBeaconwillenablequickidentificationoftopperformingorunderperformingKeywordswithinspecificKeywordKlustersbasedonpositionsandaveragemonthlysearchvolumeacrossmultiplesearchenginesinordertobetterdeterminewheretofocusattention.DrilldownfromthisBeaconintomorespecificdetailsforanysinglekeywordandadditionalinsightsintowhattodonext.QuestionAnswered:WhichkeywordswithinaselectedgroupshouldIbefocusingon?
PredictiveRevenueBoostAnalysis(Premium)
AnextensionofthePredictiveTrafficBoostBeaconfactoringintheanalysisofpositionchangeswithinthesearchenginesalongwithAverageConversionRateandAverageOrderValue(*requiresGoogleAnalyticseCommerce)toanswerthequestionwhatistheestimatedeffectonrevenueofachangeofxkeywordpositionsforasinglekeywordorseveralwithinakeywordkluster?QuestionAnswered:HowmuchadditionalrevenuecanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?
PredictiveTrafficBoostAnalysis(Premium)
DiscovertheprojectedtrafficboostexpectedwhenimprovingthekeywordpositionofkeywordswithinaklusterbyleveragingaveragemonthlysearchvolumeandconfigurableestimatedclickthroughratesforeachoftheTop50positions.QuestionAnswered:HowmuchadditionalorganictrafficcanIexpecttogenerate,byimprovingtherankofakeywordoranentireklusterofkeywords?
VisibilityScoreGauge(Standard)
TheVisibilityScoreGaugeprovidesquickinsightintothecurrentperformanceofakeywordklusterwithinaspecificsearchengine.Scoresbetween1and20areconsideredWeak,21to50areaverageand51-70arestrong.TheVisibilityScoreiscalculatedbasedontotalingvaluesassignedtoeachkeywordpositionedmaintainedwithinaklusterofkeywords.ThistotalisthendividedbythehighestpossiblescoretoprovidetheVisibilityScore.TheBeaconalsodisplaystheVisibilityScorefrom7,30or90daysagoasapointofreference.CreatetwoBeaconsside-by-sidetocomparetherelativestrengthoftwoklusters.QuestionAnswered:Howrelativelywellismyorganicsearchvisibilitydoingforaselectedgroupofkeywords?
3DKeywordKlusterPositions(Standard)
Gainaunique3Dperspectiveintohowkeywordsareranking.Thisbeaconprovidesa3DlookathowkeywordsinaKlusterarerankingoveraperiodoftime.InteractwiththeBeaconbyhoveringoverpointsonthegraphandclickinganddraggingthegraphtomakeitrotate.Thisbeaconisanexcellenttoolforvisualizinghowmuchorlittlekeywordsmoveovertime.QuestionAnswered:WhichkeywordswithinaselectedgroupshouldIbefocusingon?
SocialMediaEffectivenessIdentifyyourtoporbottomperformingsocialchannelsbasedonsignals(i.e.Likes,Shares),websitetrafficorconversions.SocialSignalsandMetrics(Standard)
TheSocialSignalsandMetricsBeaconprovidesanoverviewofhowaWebPresenceisperformingonSocialNetworks.Thisbeacondisplayspagesignals,newandtotalnetworksignalsandtrafficmetricsforFacebook,Twitter,LinkedIn,YouTube,PinterestandGoogle+.QuestionAnswered:Whichismytoporbottomperformingsocialchannelbasedonsignals,websitetrafficand/orconversions?
FacebookAd(Premium)
CreateandconfigureBeaconswithinaSocialDashboardtoobtaindetailedFacebookAdCampaigndetailsincludingCreative,TimePeriod,Spend,ReachandEngagementmetrics.PuttwoormoreBeaconsside-by-sidetocomparecampaignsoralongsideotherBeaconslikeGoogleAdwordstocomparetheeffectivenessofyourPaidCampaignsandChannels.QuestionAnswered:HowaremyselectedFacebookAdsperforming?FacebookCampaign(Premium)
CreateandconfigureBeaconswithinaSocialDashboardtoobtaindetailedaggregateFacebookCampaignspecificdetailsincludingCreative,TimePeriod,Spend,ReachandEngagementmetrics.PuttwoormoreBeaconsside-by-sidetocomparecampaignsoralongsideotherBeaconslikeGoogleAdwordstocomparetheeffectivenessofyourPaidCampaignsandChannels.QuestionAnswered:HowaremyselectedFacebookCampaignsperforming?