Content Marketing

Digital Marketing ServicesCreating Content That Wins

Creating relevant, useful, and usable content that both reaches and engages your target

audience is in growing demand for marketers.

With content marketing we can reach more people than ever before. We can

produce and distribute valuable content across endless channels - without

having to pay for advertising.

Yet, despite the opportunity content marketing offers, brands often

come to gShift for help. The content they’re creating just isn’t

producing the results they’re looking for. People aren’t paying

attention. Their message is going unnoticed.

The digital marketing team at gShift offers a combination of content marketing

expertise combined with in-depth knowledge of SEO. With this unique combination,

we help brands and agencies:

• Develop result-driven and measurable content strategies

• Create user-focused, quality content designed to stop the scroll

• Distributecontentsothatitreachestheirspecific,preciseaudience• Measure the impact of that content with granular data insights

and metrics

Content that performs well doesn’t just magically happen. To be truly successful, brands

must plan, develop, and execute measurable content marketing strategies that employ the

power of SEO.

When you partner with gShift, you get the focus, clarity, and strategy needed to produce

winning content.

gShift helps you

get the winning

content you need

and offers the

metrics to prove

it, too!

How is your content performing? gShift’s content audit performs a series of tests to determine the health

of your content and measures it in relation to your competition. We closely examine your on-site assets

toseewhichpiecesofcontentyouraudiencefindsmostuseful.Thenwedothesameforyourtopthreecompetitors. This combined knowledge allows us to evaluate your content, identifying areas of strength and

weakness,andprovidingspecificSEOrecommendationsforextendingitsreachacrosschannels.

For even deeper insights, we also offer a social media audit to help identify wins off-

site. This add-on examines how your content assets are performing across social media

channels. We look closely to see how your target audience is responding to your content

versus that of your competitors. We also provide recommendations for more active

engagementbasedonthesefindings.

Content Audit

Steps in the Content

Audit Module:

• Discovery

• Content gap analysis

(*optional social media audit add-on)

• Content evaluation

• Repurposing recommendations

Steps in the Content Strategy Module:

• Planning

• Keyword focus

• Distribution channels

• Content calendar

Content Strategy Marking the Path to Success

It takes time and resources to produce content that wins. We help you get the most ROI

by helping you develop a strategic focus for your content marketing and the SEO insights

needed to execute it.

With your target audience in mind, our content marketing strategists help you establish

your goals and map out the best course of action for achieving them. We provide you

with ideation on themes and messaging and offer topic ideas for each theme category.

We then get into the nitty gritty of SEO by researching keywords to

align with your goals and target audience and segment them

into klusters.

Persona DevelopmentContent marketing isn’t just about producing good content, it’s about producing content that

engages.Contentcreatedwithaspecificfictionalpersonainmindhasbeenproventoproducemorefine-tunedand effective messaging. gShift develops personas based on your audience segments and shows you where and how to reach

them online, including providing a keyword focus for each.

gShift’s content marketing audit shows you which

content your audience engages with and provides

SEO recommendations for getting it in front of them.

Determining Where You Stand

Content Creation and Distribution Optimizing Content for Peak Performance

Content Marketing Metrics Proving Your Progress

At gShift we offer content creation and distribution services to help brands and agencies produce useful content that

is understandable, actionable, shareable, and most importantly, discoverable.

We do this by combining best practices of content marketing with SEO insights to help you produce content for

maximum performance:

• Improved and prolonged organic search rankings

• Increased impressions

• Increased likelihood of click throughs

• Conversions and leads

With the content creation and distribution module we research your chosen topic and provide you with the SEO data

neededtoproduceakeyword-specificcontent.Weoptimizethecontentforyouandthenrepurposeitintoafreshnewpieceofcontent,distributingitforamplifiedSEOimpact.Asanadd-on,wecanevendevelopthecontentforyou!

For evaluating the results of your content strategy and determining the ROI of the content

you are producing, gShift offers the content metrics module. In this module, our content

marketing strategists help you assign value to the content you’re producing and show

you what is and isn’t working to drive audience engagement and conversions on your

website. We provide three concrete reports according to your level of gShift

software subscription.

Basic Metrics Report

Thisreportrevealswhereyouareobtainingtrafficandengagement;displaysthevalueGoogleassignstoyourcontentaswellasthetrustflowcomingtoitfromother web sources.

Basic+ Report

As a gShift subscriber, we’re able go beyond basic metrics and provide deeper

insightsregardingpositiondetailsfortopfollowedcontent,trafficreferralfromdistribution channels, keywords, and conversion data via referral sources.

Basic++ Report

kontextURLs™, powered by the gShift software, is a smart URL that tracks your content’s

entireengagement;bothonandoffyoursite.Thispremiumlevelofreportingprovidesthe optimum, most granular insights needed to fully evaluate and steer your content

marketing efforts.

Conversion Module

Is your Content Marketing

Delivering the Results You Need?

gShift kontextURLs™ take the guess work out of determining which

content is driving engagement and conversion. kontextURLs™

canbeusedtotrackon-site,butmoresignificantlyoff-sitecontent engagement metrics. This means you have complete

visibility of your audience’s engagement with your content

across every channel.

Whether you are just getting started with content marketing or you’ve been creating

content for decades, gShift can help you operate at peak performance.

By integrating SEO with best practices for content marketing, we help you grow your brand,

get conversions, and increase your ROI.

1 866 743 5960

info@gShiftLabs.com

/gShiftlabs

@gShiftlabs

126 Wellington St. W, Suite 209

Barrie, Ontario

L4N 1K9

Contact us