Health in America:Broad Spectrum

National Center for Health Statistics. http://www.cdc.gov/nchs/fastats/overwt.htm.

66% of Americansare obese or overweight.

“I’m Already Doing It”

1991 26%

2002 38%

2008 43%

American Dietetic Association website.

http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/media_18649

_ENU_HTML.htm.

“I Know I Should”

1991 38%

2002 29%

2008 38%

American Dietetic Association website.

http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/media_18649

_ENU_HTML.htm.

“Don’t Bother Me”

1991 36%

2002 32%

2008 19%

American Dietetic Association website.

http://www.eatright.org/cps/rde/xchg/ada/hs.xsl/media_18649_ENU_HTML.htm.

Balance Bar Survey: Americans and Nutrition

NUTRA Ingredients.com, http://www.nutraingredients.com/Research/More-

choice-better-information-sought-by-nutrition-starved-Americans.

Know little of nutrition: 88%

Wish to eat better: 70%

Want convenient forms: 88%

NEW GOP HEALTH BILL

PROMOTES TAX INCENTIVES

HMOs Offer Rewards for Living

a Healthy Lifestyle

COSTS TO TREAT OBESITY AND RELATED

DISEASES ARE TWICE THOSE TO TREAT

CANCER

Employers Focus on Health

Functional BeveragesMarket Value

$10,000 $10,000

$8,500

2003 2007 2008

Val

ue,

US

$ B

illio

ns

Wright, R. Functional Beverages: Thriving or Surviving? Nutraceuticals World. July/August 2009.

Optimize Health ThroughFoods & Beverages

Why Beverages vs. Bars or Yogurts?

vs.

Interest Driven by Nutritional Ingredients

The Heart of KeepWell

Natural and organic

Cutting-edge science

Enhance customer’s lives

Credibility

Transparency

Our Vision for KeepWell

A new category of functional health and wellness beverages

Part of daily life

Science

Scientifically-designed nutrition

Highest-quality natural and organic ingredients

Natural sugars to ensure low glycemic index

Nature

Support daily nutrition and long-term health and wellness

Committed to the health of our customers now and in the future

Life

“On-the-Go”Men & Women

Market Introduction Plan

Women: Maximize Good Nutrition

Men: Enhanced Daily Living

Adult Population by Age Clusters

0

20

40

60

80

25 to 44 years 45 to 64 years 65+years

US

Ad

ult

Po

pu

lati

on

, mill

ion

s

Male

Female

U.S. Census Bureau, Population Division. Annual Estimates of the Population by Sex and Selected Age Groups for the United States: April 1, 2000 to July 1, 2007 (NC-EST2007-02). Released May 1, 2008.

KeepWell: Market Introduction

Crawl Walk Run

Target Market Segment:

Crawl Stage

“On-the-Go” Women and Men

Market Segments: Population

0

10

20

30

Yoga Pilates Running Mountain

Biking

Camping (RV) Trail Running Backpacking

(Overnight)

# Men # Women Men & Women

US

Po

pu

latio

n,

mill

ion

s

Market Segments: Population

0

10

20

30

Tennis Road Cyclists Hiking (Day) Camping (non RV)

# Men # Women Men & Women

US

Po

pu

latio

n,

mill

ion

s

Top US Regions Yoga and Pilates

Top US RegionsOutdoor Enthusiasts