The Essence of Beautiful Hair

Keratonics Hair Care Products

Introducing the Keratonics Hair Care products

With safety and effectiveness in mind, Neways’ experts have combined the best of science and nature to formulate their most advanced range of hair care products available – Keratonics. The range offers a higher level of performance for hair that needs more versatile styling. Each product boasts a broad range of environmental protection and colour preserving qualities that combine to give you ultimate styling results.

The science behind the PerformanceThe entire Keratonics line incorporates UrbanScreen Complex, a proprietary matrix of EPAs (Environmental Protective Actives), global botanicals, peptides, and exclusive colour and climate control technology to offer unparalleled conditioning protection, and deliver truly professional results. Ultimately, Keratonics bolsters your hair against the ravages unleashed from the urban jungle via a myriad of pollutants and environmental stress factors.

How else does Keratonics help your hair to look its healthiest and most stylish?Firstly, Keratonics employs the latest in hair care science, using worldwide botanicals such as camellia sinensis (green tea), apple, lemon and cotton extracts combined with sugar cane to support healthy looking hair.

Secondly, Keratonics boasts a unique fennel extract that fortifies your hair with unequalled protection against the daily barrage of environmental stresses to leave your hair feeling strong and resilient.

Thirdly, Keratonics features hexapeptide-11 which supports a healthy looking scalp and follicles.

Finally, you can pamper your hair with hydrolysed corn, wheat and soy proteins. These are peptides that condition and strengthen your hair for ultimate styling power.

Keratonics Deep Cleansing ShampooDesigned for normal to oily hair

DescriptionDesigned specifically for oily hair, this new and highly effective formula contains advanced, silk-derivative technology from Japan. With the addition of our proprietary UrbanScreen Complex, this deep cleansing shampoo gently removes excess sebum and build up while preserving colour and protecting hair from environmental stresses.

Benefits• Willnotstriphairofnaturaloils• Preservescolour• Protectshairfromenvironmentalstresses

Recommended UseApply to wet hair and lather by gently massaging. Rinse thoroughly and repeat if necessary.

Keratonics Volumizing ShampooDesigned for fine, thin hair

DescriptionExclusively formulated, this volumising shampoo incorporates revolutionary gentle, colour-safe amino acid cleansing surfactants to maximise body and style in fine, thin hair. The mild, exclusive cleansing agents in this advanced formula gently clean the hair without leaving any residue to weigh the hair down.

This volumising shampoo also contains our proprietary UrbanScreen Complex, so it helps to create instant lift while preserving colour and protecting the hair from environmental stresses.

Benefits• Preservescolour• Createssilkier,shinierhair• Protectshairfromenvironmentalstresses

Recommended UseApply to wet hair and lather gently by massaging. Rinse thoroughly and repeat if desired.

Keratonics Hydrating ShampooDesigned for dry, damaged or coarse hair

DescriptionFormulated for the special needs of dry, damaged or course hair, this hydrating shampoo contains silk amino acids and natural proteins to nurture the hair during the cleansing process. The concentrated ingredients and exotic oils in Keratonics Hydrating Shampoo help to hydrate and strengthen the hair shaft. With the added UrbanScreen Complex, it delivers intensive nourishment while preserving colour and protecting the hair from environmental stresses.

Benefits• Gentlycleansescolour-treatedhair• Specialmoisturisingingredientsnurturethehairshaftduringthe cleansing process• Protectshairfromenvironmentalstresses

Recommended UseApply to wet hair and lather by gently massaging. Rinse thoroughly and repeat if necessary.

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Light Moisturizing ConditionerDesigned for normal, oily and thin hair

DescriptionEspecially suitable for light conditioning, this advanced formula conditioner promotes a volumising effect on fine, limp hair as it promotes hair moisture and shine. With natural proteins, vitamin B5 and our proprietary UrbanScreen Complex, it nurtures the hair shaft while preserving colour and protecting from environmental stresses.

Benefits• Promoteshairmoistureandshine• Preservescolour• Protectshairfromenvironmentalstresses

Recommended UseAfter shampooing, apply a small amount of conditioner and work through hair. Leave in for two to three minutes and rinse.

Keratonics Deep Moisturizing ConditionerDesigned for severely damaged hair

DescriptionEnriched with natural proteins, vitamin B5 and exotic plant oils, this intensive conditioner delivers vital moisture to restore balance and promote shiny, healthy looking hair. Keratonics Deep Moisturizing Conditioner also contains our proprietary UrbanScreen Complex to preserve colour and protect your hair from environmental stresses.

Benefits• Helpstorepairdamagedhair• Preservescolour• Protectshairfromenvironmentaldamage

Recommended UseAfter shampooing, apply conditioner and work through hair. Leave in for two to three minutes and rinse.

Keratonics Repairing MaskAn intense, hydrating hair treatment

DescriptionDesigned to repair the hair, this intensely hydrating hair treatment contains nourishing plant oils, extracts, natural proteins and vitamin B5. Used regularly, this mask is the ideal treatment to restore the moisture balance to dry, damaged hair. It also contains our proprietary Urban Screen Complex to preserve colour and protect hair from environmental stresses.

Benefits• Helpstorepairandprotectmoisturelevelswithinthehair• Preservescolour• Protectshairfromenvironmentalstresses

Recommended UseAfter shampooing, apply treatment to the hair, leave in for five minutes and rinse. For deeper conditioning and extremely damaged hair, leave in longer.

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Keratonics Smoothing Essence Instant smooth and silky hair

DescriptionAdd shine to your hair and say good-bye to tangles with Keratonics Smoothing Essence. This non-aerosol, spray-on treatment conditions hair for instant smoothness, removes tangles, and leaves hair shiny and silky. In addition, it’s great as a leave-in conditioner.

Keratonics concentrated Smoothing Essence gives you our proprietary UrbanScreen Complex to protect your hair from extreme environmental stresses. Neways has formulated Smoothing Essence with botanicals at the levels research shows are most effective for enhancing the beauty of your hair.

So, go for a sleek look or simply add a little shine by using Keratonics Smoothing Essence, exclusive to Neways.

Benefits• Addsinstantshinetohair• Removestangles• Doesnotleavesignificantbuildup• Protectshairfromenvironmentalstresses

Recommended UseSpray Keratonics Smoothing Essence onto damp or dry hair, and comb through. Follow with desired styling products, and complete the styling process.

Keratonics Style Perfecting Foam Manageable control for any style

DescriptionIs your hair hard to manage? It does not need to be anymore! With Keratonics Style Perfecting Foam, you’re back in control. This non-aerosol botanical blend nurtures damaged hair and provides manageability to flyaway or thick hair. It also preserves colour and protects hair from stresses caused by the environment and heat styling.

You’re in for more than just manageable hair. Keratonics Style Perfecting Foam is a special polymer blend with protein and antioxidants to add volume and nourishment to hair as you style.

Benefits• Protectshairfromenvironmentalstresses• Providesperfecthold• Addsvolumetofinehair• Nurturesdamagedhair

Recommended UseDispense one to two pumps onto hand. Rub hands together and apply to damp or dry hair. Style as desired.

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Keratonics Shaping GelHolds any look

DescriptionIntroducingKeratonicsShapingGel–aclear,non-sticky,non-flaking formula that provides versatile hold. Our proprietary UrbanScreen Complex preserves colour, repairs, hydrates and protects hair from the stresses caused by the environment and heat styling.

Use a little for light hold or more for firmer hold. Either way, Keratonics ShapingGel’sprimaryfixativeandstate-of-the-artpolymersgiveyoua long-lasting, lustrous look. Style your hair the Keratonics way!

Benefits• Holdsstyle• Protectshairfromenvironmentalstresses• Nurturesdamagedhair

Recommended UseForfirmhold,applyShapingGeltowethair.Forsofthold,applytodryhair.

Keratonics Morphing WaxA rich, creamy hair wax

DescriptionThe revolutionary climate-control technology in this styling wax provides excellent humidity control and reduces frizziness in hair. With added natural proteins and fruit wax, it aids separation and movement of the hair so you can create the ultimate in multi-dimensional styles. It also contains our proprietary UrbanScreen Complex to preserve colour and protect hair from environmental stresses.

Benefits• Revolutionaryclimate-controltechnologytoprovideexcellent humidity control • Reducesfrizzinessinhair• Doesnotweighthehairdown• Protectshairfromenvironmentalstresses

Recommended UseWork a small amount between the fingertips. Apply to dry hair to create your style.

Keratonics Styling Spray High performance with flexible hold

DescriptionA concentrated styling spray that actually nurtures your hair, Keratonics Styling Spray is a non-aerosol, alcohol free formula that provides high performance and versatile hold without stickiness and residue.

This unique styling spray does more than just set your perfect look. It provides multiple polymers, proteins and antioxidants to protect and nourish hair.

Neways adds clinically researched levels of botanicals to our formulas to ensure the beauty of your hair.

Benefits• Providesflexiblehold• Protectshairfromenvironmentalstresses• Nurturesdamagedhair

Recommended Use Spray desired amount of Keratonics Styling Spray after styling to set your look.

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Peace of mindKeratonics lets you experience the peace of mind that comes with using products that are free from potentially harmful ingredients. Keratonics products are free from sodium lauryl sulfate, propylene glycol and dioxins.

Bring the salon homeBring the salon home with Keratonics and enjoy sensationally healthy looking, resilient hair. Beauty, high-tech protection, exotic world botanicals – they are all yours when you use Keratonics.

Keratonics™ Deep Cleansing Shampoo

Keratonics™ Volumizing Shampoo

Keratonics™ Hydrating Shampoo

Keratonics™ Light Moisturizing Conditioner

Keratonics™ Deep Moisturizing Conditioner

Keratonics™ Repairing Mask

Keratonics™ Smoothing Essence

Keratonics™ Style Perfecting Foam

Keratonics™ Shaping Gel

Keratonics™ Morphing Wax

Keratonics™ Styling Spray

HeatProtection

EnvironmentalProtection

ColourProtection Peptides Antioxidants

Nature creates it, science refines it, and Neways delivers it.

For more information contact

your Independent Neways Distributor

For more information on the Ultimate Hair Care System, formulated for all hair types, please refer to ‘The Ultimate Hair Care System’ brochure available

from your Neways Distributor.

Neways INterNatIoNal (australIa) Pty ltdABN 11 065 366 458 • www.neways.com.au

162 Fullarton Road, Rose Park, SA, 5067Telephone: (08) 8364 3660 • Facsimile: (08) 8364 3664Item Code 09651 • R07/08 © ALL RIGHTS RESERVED

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