keurig presentation strategic sustainability
TRANSCRIPT
STRATEGIC SUSTAINABILITY
AUDIT FOR
KEURIG
Team 2:
William Allen, Alicia Anderson, Brandi Borman, Patrick
Dupuis, Ariel Jackson, Steven Morton, Melissa Strle
MBA 6000
November 16, 2015
KEURIG GREEN MOUNTAIN INC.
• 1981: Began in Vermont, USA as Green Mountain
Coffee
• Transitioned into Green Mountain Coffee Roasters
• 1993: 2 engineers approached company to invest in
a single cup brewing system - becomes Keurig
• 1997: K-Cup portion packs available
• Tremendous Growth:
– 2000: 84 million Net Sales
– 2014: 4.71 billion Net Sales
AGENDA: SUSTAINABILITY AT KEURIG
• Audited Keurig through the following dimensions:
– Governance
– Economics
– Technology
– Environment
– Social and Cultural Policy
– Community Engagement
• Conclusion
• Questions
GOVERNANCE
• Vision
“We create the ultimate beverage
experience in every life we touch from
source to cup – transforming the way
the world understands business.”
GOVERNANCE
• Commitment to Stakeholders
• Sustainability Committee
• Goals
• Policies
• Programs
GOVERNANCE
• Supplier Requirements
• Conflict minerals
• CA in supply chains
• Code of Conduct
• Reporting
GOVERNANCE
• Employees
• Ethics
• Giving Back
• Communication
ECONOMICS
• Greenwashing to Sustainability
• Transparency
• ROI
• Sourcing and Supply Chain
Management
ECONOMICS
• Economic Contribution to
Communities
• Employees
• Farmers – Coffee Rust and Fair Trade
• Risk Management
• Global Reporting Initiative
ENVIRONMENTAL SUSTAINABILITY
• Engage 1 million people in our supply
chains to significantly improve their
livelihoods including water security and
climate resilience.
• Balance the water used in our 2020
brewed beverage volume of all our
beverages, ounce for ounce.
383.6
thousand
reached
In
development
ENVIRONMENTAL SUSTAINABILITY
• Reduce life-cycle GHG emissions of brewed
beverages by 25% vs. 2012 baseline.
• Achieve zero waste-to-landfill at our
owned and operated manufacturing and
distribution facilities.
• 100% of K-Cup ® packs will be recyclable.
Achieved
86%
In
development
ENVIRONMENTAL SUSTAINABILITY
Still Room for Improvement at Keurig:
In
development
TECHNOLOGY
• Information Technology
• Carbon Footprint Reducing Technology
• Resource Reducing Technology
RESEARCH & DEVELOPMENT
Figure 2: R&D expenses of three leading companies in the coffee industry, (Goulding, Bonafé, Bertrand, 2015),
SOCIAL & CULTURAL SUSTAINABILITY
• Health & Wellness
• Organizational Health Index (OHI)
• Compensation & Benefits
• Safety Training & Prevention
• Employee Development
• Leadership & Ambassador Programs
• Source Trips
SOCIAL & CULTURAL SUSTAINABILITY
• Philanthropy
• Coffee Kids & FomCafe
• Coffee Farmer Resilience Fund
• Coffeelands Food Security Coalition
• Stakeholders
• External Advisory Panel (EAP)
• Stakeholder Gatherings
SOCIAL & CULTURAL SUSTAINABILITY
• Human Rights
• Responsible Sourcing Supplier Guidelines
• Supplier Workplace Assessments
• Code of Conduct
• Minority Representation
COMMUNITY ENGAGEMENT
• Supply Chain outreach
• CAFE program
• Community investment program
– Water Stewardship
– Sustainable food system
SUSTAINABILITY AUDIT SCALE
CONCLUSION
PAST – PRESENT – FUTURE:
QUESTIONS?
References
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References
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x
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References
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Retrieved November 8, 2015 from http://www.cbc.ca/news/business/keurig-backs-down-on-
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Our Company. (n.d.). Keurig Green Mountain. Retrieved November 4, 2015 from
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References
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