Key Dates

Friday February 5th Good Food Month Registrations OPEN

Friday February 19th Good Food Month Event Registrations CLOSE

Tuesday February 22nd Notification of inclusion in Good Food Month program

Wednesday March 16th

Full Good Food Month Program distributed on-line via WAtoday, via

partners/participating businesses and via cafes/businesses throughout

WA.

Friday March 18th

General distribution of event holder marketing collateral

Wednesday 30 – Sunday 10 April Night Noodle Markets

Sunday 10 April WAtoday Good Food Month presented by Citi begins

Saturday April 30 WAtoday Good Food Month presented by Citi concludes

What is Watoday Good Food Month?

Watoday Good Food Month presented by Citi will launch for the

first time this year in 2016 and we’re excited! Here to celebrate all

that is incredible about Western Australia and Perth’s wonderful

culture and food, we are inviting all restaurants, bars, pubs, pop-

ups, cafes and other food businesses to participate.

Good Food Month is Australia’s largest food festival held in

Sydney, Melbourne, Brisbane and Canberra and now comes to the

West Coast to showcase what is most exciting about our world-

class food and wine scene, vibrant culinary diversity and fantastic

local produce.

We would love for you to be part of the program – so get those

thinking caps on and start doing what you do best!

Key Selection Criteria

Your Event Concept/Submission

• Your event is held between Saturday 16th April to Saturday30th April 2016.

• You highlight quality food/drink experiences and strengths of your business.

• Your offering is unique and specially designed for Good Food Month.

• Do not use existing offers or menus in the Festival program.

• You offer good value when compared to normal event pricing.

• You deliver a premium event in line with the Good Food Month objectives.

• You agree to all terms and conditions specific to some of the event categories.

• If you represent a group of venues or restaurants we recommend you nominate

ONE person in your organisation to register multiple events.

General Terms and Conditions

• Four promotional tickets must be made available to Good Food Month organisers

for PR and VIP hospitality opportunities.

• Your event must be open to the public.

• All festival event submissions are subject to approval by the Good Food Month

team.

• Some events require Good Food Month sponsors to be recognised.

• Full event terms and conditions are available on the registration form.

How to Register – it’s so simple!

It’s so simple to register for the 2016 Watoday Good Food Month presented by

Citi. Categories are broader, restrictions have been reduced and for the first time

in Good Food Month history registration is FREE.

STEP BY STEP REGISTRATION PROCESS

1. Chefs, owners, managers – come up with a unique event that showcases you,

your restaurant and what you do best.

2. Head to http://watodaygoodfoodmonth2016-holdanevent.floktu.com/ and

choose the category you would like to partake in.

3. Fill in all mandatory fields in the registration form and upload beautiful food

and venue shots of at least 300dpi (please DON’T upload branded logos).

4. Once you receive a confirmation email from us, update any final information

in your registration prior to 19th February, 2016

5. Check out your event listing in our printed program and online on March 16th,

2016

Good Food Month Program

Watoday Good Food Month presented by Citi

showcases all that is exciting about Western Australia

and Perth’s dynamic food and drinks culture.

REMEMBER – all events, offerings and deals need to

be UNIQUE to the Good Food Month festival.

Everyone is invited to participate including:

- Restaurants, cafes, bars and pubs

- Food precincts and community groups

- Artisan food businesses and farmers’ markets

- Regional food groups, food tour operators and

festivals

- Cultural institutions with a food-focussed event

- Food forums and special interest groups

Marketing Overview

Campaign Overview

• Participation in Good Food Month profiles your event (and your

business) within the official program via an extended marketing and

promotional campaign, beginning in March 2016 and continuing

through the festival month of April.

• Good Food Month is promoted via our Fairfax network, online (web,

social, EDM), outdoor (targeted flyering campaigns, venue

advertising) and media partners. All advertising include a strong

call to action to view the program which your event will be included

within and to visit goodfoodmonth.com.

• Fairfax works with a PR agency to deliver a strong PR campaign

aimed at maximum editorial opportunities for Good Food Month as a

festival.

Marketing Promotion Kits

• All registered companies will be provided with a Marketing & PR

Kit to assist with their promotions of participating within Good Food

Month. This will include a PR form, digital banners, logos, suggested

copy and images as well as a collateral pack with programs to

distribute and display. Collective promotion from participating

companies has an immense impact on overall Good Food Month

bookings and attendance.

•

Audience Insight

PRINT MOBILE WEB EVENTS

• Loyal print

readership

• More food &

wine

enthusiasts

and slightly

older in

demographic

• Broader food

& wine

enthusiasts

through CT, SMH and

The Age more broadly

including

Shortlist and

Good Food

• Dedicated

Good Food

section

appearing on

tablet

weekly

• Ongoing food

sections

daily.

• Younger and

increasingly

growing

audience.

• Strong Good

Food and

Entertainme

nt sections

encompassin

g Art,

Entertainme

nt and Food

& Wine.

• 1.5 million

food and

wine event

attendee’s

SOMETHING FOR EVERYONE

WHO LOVES GOOD FOOD &

ENTERTAINMENT.

Core Marketing Phases

TRADE CONSUMER

REGISTRATIONS PROGRAM EVENT

• Targeting industry

to take part in Good

Food Month and

Night Noodle

Markets

• Advertising across

the Fairfax Network

• Editorial stories and

PR

• Partnership

discussions

• February

• Driving

awareness of the

Food Events

program launch

to consumers

• Advertising

across the

Fairfax and non-

Fairfax network

• Editorial and PR

• Driving to the

printed and

online program

and website

• March-April

• Driving

awareness and

participation of

event program

among consumers

• Advertising

across the Fairfax

Network, Media

Partnerships,

and social

• Editorial and PR

• April

THREE CORE MARKETING

PHASES TO ENSURE BEST

UTILISATION OF ASSETS

AGAINST OUR CORE

OBJECTIVES

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

#jointhefeast

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

#jointhefeast

@goodfoodmonth

#goodfoodmonth

#nightnoodlemarkets

#jointhefeast

Social Media

Let’s Do Lunch

Exclusives & One Offs

Experiences

Bar Hop

Cider and Slider

Good Food Month

Event Categories

Exclusives & One Offs

Create the most exciting

money-can’t-buy events in town.

Think chef tables, intimate

dinners, signature dishes,

private dining, pop up parties –

Let your imagination run wild.

Event Examples

Feral Party –A feast based on all

things feral – wild animals, wild

weeds and crazy wild messed-up

beers.

Cocktail Brunch – After a

complimentary cocktail, hook into a

seasonal buffet of the finest seafood,

sumptuous mains and dessert

Two Chefs, One Kitchen – Taste the

friendly rivalry as two chefs each

present three dishes matched to

wines

Regional Italy – Over four courses,

explore the beautiful Italian regions

of Veneto, Sicily, Emilia-Romagna

and Puglia.

Let’s Do Lunch Presented by Coopers Beer, Yalumba Wine and Thatchers Cider

Lunch Brief

Show off your menu and attract new

customers by participating in this

signature part of Good Food Month.

*Your event menu is offered at a set

price of $38 per person including a

glass of Coopers Beer, Thatchers Cider

or Yalumba Wine , tea and coffee.

Event Examples

Crisp-skin king salmon fillet,

taramasalata, kipfler potato,

shallots and salmon caviar.

Roasted pork belly, squid, apple

and ginger puree, with a Thai

salad.

Bar Hop

Bar Hop Brief

We’re asking WA’s best bars to shake

it up in style. Serve a Yalumba wine,

Thatchers cider or Coopers beer and

a perfectly matched bar snack for $20

per person

Cider and Slider Presented by Thatchers Cider

Cider and Slider Brief

Get creative with a cool and clever slider

snack matched to a Thatchers cider for just

$10.

* A glass of Thatchers Cider must be served

with all offers. $10.

Event Example

Tea-smoked beef brisket bao-ger with

Sichuan pickled cucumber and Sriracha

mayo

Honey and grazed pork-neck slider with

kimchi and coriander

Experiences

Experiences Brief

From a pop up street festival, an

instant expert masterclass to a

family cooking class - anything goes,

in this category

Event Example

Progressive Dining Walk - One night, four

venues. Wine and Dine through a

moveable feast.

Supercharged Sweets Cooking Class –

Learn how to make super tasty, super

healthy, superfood sweets.

Contact Details

The Watoday Good Food Month is proudly presented by Citi and

is managed by Fairfax Events.

Asha Xavier

Festival Manager

asha.xavier@fairfaxmedia.com.au

P 03 8667 2651

Lisa Marshall;

Festival Executive

lisa.marshall@fairfaxmedia.com.au

P 03 8667 1195

For all general inquiries and questions relating to WAtoday Good

Food Month, please contact goodfoodmonth@watoday.com.au

Follow us

Facebook - www.facebook.com/goodfoodmonth

Twitter - @goodfoodmonth

Instagram - @goodfoodmonth