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Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences May 2015

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Page 1: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences May 2015

Page 2: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 2

Give support and guidance to researchers at the start of their publishing career

Page 3: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 3

Where to start?

springer.com/authors

Page 4: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 4

academy.springer.com

Author Academy: free e-learning courses

Courses:

• Journal Author Academy: Writing your Manuscript

• Journal Author Academy: Submitting and Peer Review

• Springer English Academy

• Peer Review Academy

• Book Author Academy

Page 5: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 5

Author Academy in Chinese

Page 6: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 6

Book Author Academy

Page 7: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 7

Present the range of benefits Springer authors enjoy

Page 8: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 8

Search Engine Optimization (SEO)

Essential to be top of the list!

Page 9: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 9

Visibility for every Springer Product

• Homepages with free sample pages / articles

• Promotional Flyer for each product in PDF format

• New Book / Issue Alert: informing subscribers about every new book in their subject area / New issue in their journal

• Springer News to librarians listing all new titles

• Google, Amazon, Apple and many other partners sell Springer eBooks around the globe

Page 10: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 10

Impact of your publications

Page 11: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 11

Services and emails for book authors

• Receive e-access to the complete book

• Sharing Buttons help you spread the word on your work

• Author Discount

Page 12: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 12

Push marketing

Page 13: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 13

Facebook, Twitter, LinkedIn, Weibo, Wechat

Page 14: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 14

300 + Conferences Worldwide Every Year

Page 15: Key Services and Benefits for Authors - Springer · Key Services and Benefits for Authors Irene Zhao 赵玮 Marketing Manager, Human Sciences ... Search Engine Optimization (SEO)

May 2015, Author Workshop Shanghai| 15

Thanks for your attention!

Presentations can be downloaded at springer.com/chinaauthorworkshop

Irene Zhao (赵玮)

Marketing Manager

[email protected]