key takeaways from content reimagined: the future of content

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The Content Council's summer event, Content Reimagined: The Future of Content, brought together today's forward-thinking content marketers to look forward to the future of the industry.

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  • 1. Key Takeaways From Content Reimagined: The Future of Content #Content14 Event Website July 24th, 2014
  • 2. Opening Keynote: Sarah DaVanzo Chief Cultural Strategy Officer, sparks & honey Were trying to understand that fast- paced world around us Help your audience fixate on your story by slowing things down Keep up with the culture of the world, make sure your content is relevant Generation Z thinks in 3D; they expect that in the content they consume
  • 3. Opening Keynote: Sarah DaVanzo Chief Cultural Strategy Officer, sparks & honey To resonate with Gen Z, think out of the box: keep your content short, visual and stimulating. Think snackable bursts Pivot: be very nimble, always ready to adapt
  • 4. Content Marketing: The Next Wave Panel moderated by Lori Greene, Senior Partner, Director of Content, Maxus Panelists Michael Brenner, Head of Strategy, NewsCred Georgia Galanoudis, Managing Director New Business Development, MXM Tomas Kellner, Managing Editor of GE Reports, GE John von Brachel, Senior Vice President and Director of Thought Leadership Integration, Bank of America
  • 5. Content Marketing: The Next Wave Having a protagonist is a key ingredient in a story; you need to provide a human face for your audience to connect with Make the audience the hero, take the brand out of the story Be honest, credible and truthful: tell the good stories with the bad to gain credibility
  • 6. Intersection of Technology and Creativity Andy Seibert, Chairman, The Content Council, Managing Partner, Imprint Theresa DiMasi, Editor-in-Chief, Weight Watchers Content is the thread that weaves through everything. Its the currency of engagement Define your voice, tailor to resonate with your audience Get your brand on newsstands; it opens up the brand and generates awareness Break the yolk; life is messy and imperfect. Be real about your content
  • 7. How Technology is Shaping the Future of Content Panel Moderated by Samantha Murphy Kelly, Senior Tech Correspondent, Mashable Panelists Brad Alperin, VP of Strategy, 360i Lisa Hu, VP, Business Development, Blippar Maya Mikhailov, Executive Vice President and Co- Founder, GPShopper
  • 8. How Technology is Shaping the Future of Content Expectations and behaviors have shifted because of technology; we want what we want when we want it Smartphones are starting to rival TV minutes, changing how and where people consume information Leverage what consumers want to share. Find interesting ways to connect peoples natural impulses to your brand message
  • 9. How Technology is Shaping the Future of Content Anything invented before you were born is natural, invented in your teens is new and exciting, invented after youre 35 is unnatural Whether there are downsides or not, the technological revolution is happening. You cant stop the future, so embrace it
  • 10. Closing Keynote: Nico Abbruzzesse Director of Creative Technology, Metalworks by Maxus Content should be created as an experience to connect with the whole human being, the greatest sensors there are Your future audience has a short attention span (like that of a goldfish), theyre egocentric (consider the selfie) and crave immediate satisfaction Consumers dont want to be impressed by content, they want to use it to express themselves
  • 11. Closing Keynote: Nico Abbruzzesse Director of Creative Technology, Metalworks by Maxus Your story doesnt have to be about something your brand does, it can be about something your brand is invested in In great content, the story is so great that people want to own it, share it and pass it along If the story you create is designed to be experienced, it starts to be lived and continuously shared
  • 12. See You at the 2014 Pearl Awards! #Pearls14 Pearls Website November 11th, 2014