keynote at alfresco developers conference, nyc

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John Mancini -- President, AIIM twitter = @jmancini77 Blog = Digital Landfill = aiim.typepad.com

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Understanding markets in transition

Photo source = http://www.flickr.com/photos/ellenm1/3861396678/

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AIIM Task Force

For more information -- http://www.aiim.org/futurehistory

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Image source = http://www.directimpactnow.com/

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1 -- A short history of ECM

Photo source = http://www.flickr.com/photos/sergemelki/349312861/

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2 -- Consumer revolution & enterprise IT

http://www.flickr.com/photos/hisgett/3206494453/

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3 -- A “future” history of ECM

Photo Source = http://www.flickr.com/photos/fdecomite/2226169735/

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A short history of ECM

Photo source = http://www.flickr.com/photos/sergemelki/349312861/

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Solutions expensive and complicated.

Adoption driven by the business.

Use case, not ROI critical.

Ease of use doesn’t matter.

Adoption departmental in large orgs only.

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Emergence of web technologies.

Explosion of risk concerns.

Entry of SharePoint.

Rising user frustration with cost and complexity.

Rise of Saas and Open Source options.

Command and control

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Systems of Record

Transaction-oriented

Document-centric

User learns system

Security is key issue

Source = AIIM and TCG Advisors

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Consumer revolution & enterprise IT

http://www.flickr.com/photos/hisgett/3206494453/

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Consumer Technologies and the Enterprise

Enterprise IT On Hold

Consumer IT On Fire


How disruptive will Consumer IT be to Enterprise IT?

How can it be that I am so powerful as a consumer and

so lame as an employee?


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So how does IT view this revolution?

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Let’s continue the last decade’s trend lines.

Let’s continue to build out our systems of record.

There is still significant “control” work to do.

I’ve got more to do than I can handle.

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So how do end users view this revolution?

Info on Demand Enterprise Search

Google, Bing, Technorati, Yelp

Mobile Access Fully Empowered Mobile Clients

iPhone, iPad, Blackberry, Android

Video on Demand Broadcasts

Conferencing

YouTube, Telepresence

Instant Access Communications Apps

Social Networks

SMS, Facebook, Twitter, WebEx


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And if you (IT) don’t get it for me, I’ll get it myself.

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A “future” history of ECM

Photo Source = http://www.flickr.com/photos/fdecomite/2226169735/

Command and control

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Systems of Record Systems of Engagement


Document-centric

User learns system


Interaction-oriented

User-centric

System learns user

Privacy is key issue

Collaborative


Command and control

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ECM Social Business Systems


Document-centric

User learns system


Interaction-oriented

User-centric

System learns user

Privacy is key issue

Collaborative


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• Does this mean the end of a focus on Systems of Record?

• What does CONTROL mean in the world of Systems of Engagement?

• What kinds of use cases will help make Systems of Engagement meaningful?

Does this mean the end of a focus on Systems of Record?

Photo source = http://www.flickr.com/photos/mcfarlandmo/3274597033/

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Image source = http://www.directimpactnow.com/

What does CONTROL mean in a world of Systems of Engagement?

Photo source = http://www.flickr.com/photos/tomsun/3859690596/

[Social content on external sites] will be archived and retained for the required period of time in accordance with the DIR Records Retention Schedule.

Non-administrative incoming/outgoing and internal correspondence, in any media, pertaining to or arising from the routine operations of the policies, programs, services, or projects of an agency.

Retention = 1 year

Dear Sir/Madam:

I am looking into starting a goat dairy farm , what licenses do I need and where can I find the guidelines for inspection of milking parlor, and regulations?

Do we need to keep this?

Photo source = http://www.flickr.com/photos/marcobellucci/3534516458/

How long do we need to keep this?


How and when do I move it from the external site to an internal archive?


Whose job is it to do this?


Will this ever really get done?

Do we care?


Bridging the gap between Systems of Record and Systems of Engagement

Photo source = http://www.flickr.com/photos/cyron/10813776/

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• Case Management -- How do I unify information, processes and people to get a 360-degree view of a customer or problem?

• Project Management -- How do I link back-end project data to team-facing collaboration in a single system?

• Product and Innovation Management -- How do I use new tools for information gathering, sharing and analysis to build next generation products?

• Customer and Constituent Management -- How do use customer-facing social platforms like Facebook to systematically engage customers and constitutents?

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John Mancini -- President, AIIM twitter = @jmancini77 Blog = Digital Landfill = aiim.typepad.com