keynote - blue ocean strategy
DESCRIPTION
TRANSCRIPT
Fishing in Blue Oceans
1
(While) Surviving in Red Oceans
2
Blue Ocean Strategy
3
3 Questions to “Always be Asking”
4
5
A Reminder of the Process
8
1. Vision before Strategy
A Reminder of the Process
9
1. Vision before Strategy 2. Strategy before Tactics
A Reminder of the Process
10
1. Vision before Strategy 2. Strategy before Tactics 3. Tactics lead to Execution
A Reminder of the Process
11
1. Vision before Strategy 2. Strategy before Tactics 3. Tactics lead to Execution 4. All Execution has to tie into the Vision
and the Strategy.
The Process
12
Strategic Thinking
leads to
Execution Planning.
Strategy (defined)
13
“A cohesive response to an important
challenge. Unlike a stand-alone decision or a goal, a strategy is a
coherent set of analyses, concepts, policies, arguments, and actions that respond to a high-stakes challenge.”
(Richard Rummelt, Good Strategy Bad Strategy)
Strategy (defined) (Michael Porter)
14
Operational effectiveness (OE) means
performing similar activities better than rivals perform them. Operational effectiveness includes but is not limited to efficiency.
In contrast, strategic positioning means
performing different activities from rivals’ or performing similar activities in different ways.
Strategy (defined) (Michael Porter)
15
Competitive strategy is about being different.
It means deliberately choosing a different set of activities to
deliver a unique mix of value.
Strategy (defined) (Michael Porter)
16
How can we be better at what we do? How can we be different/do
something different — that no one else is doing?
(It is this second question that can lead to real strategic advantages).
To Develop Good Strategy
17
1. Get rid of “no strategy.” 2. Get rid of “bad strategy.” 3. Embrace “good strategy.”
18
What is success?
19
It is living up to your intentions. Clear Understandable Adopted “Bought into”
Hallmarks of Bad Strategy
20
1. Fluff. 2. Failure to face the challenge. 3. Mistaking goals for strategy. 4. Bad strategic objectives.
Admiral Nelson’s Victory at Trafalgar
21
the High Jump – Scissor Jump
22
the High Jump
23
the High Jump
24
the High Jump – The Fosbury Flop (1968)
25
Tom Dempsey – 63 yards (1970)
26
Phil Dawson, 2011
27
WHAT IS THE GREATEST
INVENTION IN YOUR LIFETIME?
30
37
And…
38
A few words about
Collaboration
39
Twyla Tharp
40
I define collaboration as
people working together –
sometimes by choice,
sometimes not.
Twyla Tharp
41
Sometimes we collaborate to jump-start creativity;
other times the focus
is simply on getting things done.
Twyla Tharp
42
In each case, people in a good
collaboration accomplish more…
Twyla Tharp
43
…than the group’s
most talented members could achieve on their own.
3 Questions to “Always be Asking”
44
45