Andrew Zinger Director Product Readiness

Welcome to theAge of the Customer

Forward-Looking Statements

Statement under the Private Securities Litigation Reform Act of 1995:

This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Salesforce: 4th Largest Enterprise Software Company in the World This Year

2013 • 2014 2015 • 2016

2008 • 2009 • 2010 2011 • 2012 • 2013

2014 • 2015

2011 • 2012 2013 • 2014

2015

Most innovative

companies in the world

4th largest software company based on analyst consensus revenue for FY2017. Salesforce fiscal 2017 guidance provided November 18, 2015: "revenue for the company's full fiscal year 2017 is projected to be approximately $8.0B to $8.1B.”

employees

FY17 revenue guidance

$8.1B

20K

New Technology Model

Multitenant cloud Fast innovation

Scalable metadata platform Rapid customization

Most trusted enterprise cloud Security | Availability | Performance

faster time to market

+70%

New Business Model

Subscription pricing

Customer Success Group

Broad ecosystem and community

Focused on Customer Success

increase in customer revenue growth

+37%

pledge1percent.org

1.3M+ Service hours1% Time

$115M+ Grants1% Equity

28K+ Nonprofit organizations

1% Product$250M Donated

product

New Philanthropic Model1-1-1 Model

500+ CompaniesPledge 1%

James DonaldManaging Director

“Nothing is more important than the trust and success of every customer.” - Keith Block

Vice Chairman, President & COO

“Our cloud platform and rapid release cycle inspires innovation for every sized business.” - Parker Harris

Co-Founder

“Our Customer Success Platform accelerates growth for every customer.” - Alex Dayon

President & Chief Product Officer

“The business of business is to improve the state of the world.” - Marc Benioff

Chairman & CEO

Our Core Values

IoT

DataScience

Social

Mobile

Cloud

Billionsof connected things

Trillionsof customer interactions

MillionsThousands

The Age of the CustomerEverything and everyone is connected

LAN/WAN

Client

Server

SNA

Mainframe

Terminal

Connect to Your Customers in a Whole New Way

Apps & ProductsConnected

faster case resolution

66%

EmployeesConnected

PartnersConnected

CommunitiesConnected

Run Your Business From Your Phone

smartphones by 2020

6B+

1

Build 1-to-1 Customer Journeys

24°

connected things by 2020

75B

of world’s data created in last

12 months

90%

Everyone and Every Thing is SmarterGet smarter about your customers

Predictive analytics

Machine learning

Artificial intelligence

Your company Your customers

The Customer Gap

of customer data has been analyzed

1< % 77%of customers are not engaged with companies

Become a Customer Company

IoTIoT

Connect to your customers in a whole new way

Run your business from your phone

Build 1-to-1 customer journeys

Get smarter about your customers

Proven Customer Success

+45%increase in customer satisfaction

+43%increase in marketing ROI

+55%faster deployment

+37%increase in revenue

+48%faster decision making

+47%increase in agent productivity

IoTIoT

Robin FisherVice President

Global CRM Leader

7 industry leading apps. 1 platform.

App Cloud

A Magic Quadrant Leader for Enterprise Application Platform as a Service

Community Cloud

A Magic Quadrant Leader in Horizontal Portals

Marketing Cloud

A Magic Quadrant Leader for Digital Marketing Hubs

Service Cloud

Sales Cloud

#1 Marketshare in Customer Service Applications, 2014

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.The Gartner documents are available upon request from Salesforce.

Gartner "Magic Quadrant for Horizontal Portals," Jim Murphy, Gene Phifer, Gavin Tay, Mangnus Revang, 9.11.15

Gartner, "Magic Quadrant for Enterprise Application Platform as a Service, Worldwide" Yefim Natis, et al. 3.24.15

A Magic Quadrant Leader for the CRM Customer Engagement CenterGartner "Magic Quadrant for the CRM Engagement Center," Michael Maoz, Jim Davies, 4.27.15

A Magic Quadrant Leader for Sales Force AutomationGartner "Magic Quadrant for Sales Force Automation," by Rob DeSisto, Tad Travis, 7.9.15

IDC's Worldwide Semiannual Software Tracker, June 2015

#1 Marketshare in Sales Automation Applications, 2014IDC's Worldwide Semiannual Software Tracker, June 2015

Gartner, "Magic Quadrant for Digital Marketing Hubs," Andrew Frank et al, 1.5.16

IoTIoT

Connected World, Disconnected ExperiencesFragmented user

experiencesMultiple development

environmentsDisconnected

apps

Lightning: One Platform, One Experience.

Experience • Builder • Ecosystem

Lightning: Strong Momentum

Customers90K

Salesforce1 Users1M+

Partner Components55+

Sell the way you want Lightning Platform & Ecosystem

Sell faster Salesforce SteelBrick & Microsoft Integrations

Sell smarter SalesforceIQ & Sales Wave Analytics

Sell from anywhere Salesforce1 Mobile App

#1 Sales applicationSales Cloud Lightning

Catherine Holton Account Executive

revenue increase

+37%

Salesforce SteelBrick CPQQuote-to-Cash with Lightning Experience

Accurate sales quotes Create customer-friendly sales quotes easily

Faster branded proposals Build custom templates to match your business

Automated quote-to-cash process Streamline the journey from lead to revenue

NEW

faster quotes

+80%

Introducing:

Mark McChleryCEO

Jennifer Schonher Director, Shared Technologies

#1 Customer service applicationService Cloud Lightning

Connected service Lightning Platform & Ecosystem

Faster service Lightning Service Console & Omni-Channel Support

Smarter service Service Wave Analytics

Personalized service Service for Apps with SOS & Field Service Lightning

-30%field service costs

Connect your entire workforce Tools for agents, dispatchers & mobile employees

Smart Scheduling & dispatch Automate scheduling based on skills, availability, and location

Manage work in real-time Update work orders, change requests, and job status, on any device

Introducing:

Field Service Lightning NEW

Launching March 2016

+48%faster case resolution

Fast development for everyone Lightning App Builder & Process Builder

Modern developer experience Heroku Enterprise & Lightning Design System

#1 enterprise ecosystem AppExchange & Lightning Components

Trusted, scalable & connected Salesforce Shield, Connect & Thunder

App Cloud Lightning

Mike Anderson CIO

#1 Cloud app dev platform

+55%faster deployment

Complete view of the patientRich patient profile & integrated EHR data

Smarter patient managementPatient segmentation & customized care plans

Connected patient engagementPatient activation & secure mobile access

The world’s #1 CRM, reinvented for financial advisors

Financial Services Cloud

Mike Capelle Chief Strategy Officer

advisor productivity

+37%

1-to-1 client relationships Rich client profiles & relationship groups

Smarter actions Advisor today page & analytics

Engage clients anywhere Salesforce1 & mobile communities

Patient relationships, not records.Health Cloud

Kristin ChuDeputy Director

Patient satisfaction

+44%

Complete view of the patientRich patient profile & integrated EHR data

Smarter patient managementPatient segmentation & customized care plans

Connected patient engagement Patient activation & secure mobile access

Connect to your customers in a whole new way

Run your business from your phone

Build 1-to-1 customer journeys

Get smarter about your customers

Neil PryceClient Engagement COO

Connect to your customers in a whole new way

Run your business from your phone

Build 1-to-1 customer journeys

Get smarter about your customers

Carlson Choi VP, Digital Initiatives

#1 Marketing applicationMarketing Cloud

1 to 1 customer journeys Journey Builder

All channels & devices Email, mobile, social, ads, web & IoT

Predictive marketing Predictive journeys

Connected CRM Customer experiences across marketing, sales, service & apps

+43%marketing ROI

Connect to business process Platform for embedded files, records & data

Connect faster Lightning Community Builder &Community Templates

Connect smarter Personalized content & recommendations

Connect everywhere Rich, branded mobile experience

Sami Kamengar Marketing Director

#1 Community platformCommunity Cloud

+45%customer retention

Connect any data to every user Wave Platform

Get answers, faster Sales Wave & Service Wave Apps

Take action, instantly Wave Actions in Salesforce

Make decisions from anywhere Wave Mobile

Leading analytics platformAnalytics Cloud

Brook Colangelo EVP & CTO

+48%faster decision making

Become a Customer Company

IoTIoT

Connect to your customers in a whole new way

Run your business from your phone

Build 1-to-1 customer journeys

Get smarter about your customers

Thank you to our Sponsors

Gold

Diamond

Agenda

08:30 Welcome Registration

09:00 Keynote: Get Ready for a New Kind of Customer Success

10:30 Break

10:45 How Salesforce uses Salesforce

11:30 Accenture Technology Vision: Discover the digital trends redefining business in 2016

12:45 Lunch

13:45 Service Cloud: a new Era of Service for the Connected World

14:30 App Cloud: Experience a New Way to Build Apps

15:15 Break

15:30 Community Cloud: Connect with Partners and People that Matter

16:15 Meet Pardot: Drive Sales with Intelligent B2B Marketing by Salesforce

17:00 Wrap-up, Raffles & Reception Cocktail

thank y u