getting digital ready: i love apis 2014 ceo keynote
DESCRIPTION
I ♥ APIs 2014 kicked off with Chet Kapoor’s keynote. Chet talked about how businesses get digital ready. But more than that, he spoke to how businesses need to become adaptive digital businesses. He defined a digital business as one that increases profits by increasing the use of digital assets. Business have to be adaptive to survive. Chet defines APIs as the price of entry to the digital world, and he argued that the second big step toward digital success is how well a business gleans value from big data.TRANSCRIPT
GET » DIGITAL READY
Our diverse attendees have a lot to learn from each other
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Digital Ready
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What is a digital business?
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Digital businesses increase profits by expanding their use of digital assets
use new touch points to reach more
customers
create new partnerships
personalize customer journey
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You have to be adaptive to survive
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The world is moving fast
US Smartphone Market Share by Platform
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Source: ChangeWave, BI Intelligence, IDC, Apigee Institute analysis
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Apigee Customers Lead The Pack
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Getting Digital Ready
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A paradigm shift in how we do things
moredata
explosionof devices (APIs)
What’s changing in the world of technology
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Digital requires the right foundation
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Digital value chain
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prescription api
balance reward api
Walgreens
Customers who engage with Walgreens in person, online, and via mobile apps spend 6 times those that only visit the stores
QuickPrints api
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Swisscom
Digital is changing the very DNA of the company
More than 120 APIs exposed to developers
Embracing APIs and Big Data
Expanding the digital value chain
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Independence Blue Cross
Huge reduction in Medicare complaints
6x more effective than traditional approaches
Transformation from reactive to proactive customer service
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Kaiser Permanente
Largest US managed care organization with 9 million members
Interchange empowers developers to build new experiences
Merging APIs and data in wearables
Getting People Ready
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business IT developers
Business Appoint a C-level
digital leader
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ITMaster “two-speed” IT
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DevelopersInnovate and iterate by understanding the customer journey using Analytics
It’s a big shift, but you can take the first step
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Delivers products that make every business a
digital business
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Embrace the art of the possible
Become adaptive
Thank you
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Bullet list and image slide
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Section head slide
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This slide is used to emphasize a single point, should not be more than 2 lines
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Digital Transformation: From Project to Platform
Abhi Dhar: CTO, WalgreensJin Lee: Senior Managing Director, Accenture MobilityDan Raju: CEO, Tradier
